The primary goal of an application is to gain as many customers as possible & deliver highest quality commitment. Businesses today seeking to extract enormous fan bases target at least iOS and Android. It also depends on the nature of the application. For a communication app, for example, you would want to create a solution that is flexible on various platforms so people can use it on the go, wherever they go, however they go.

1. Scripting 4 U
HTML5 4 U
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Pros:
Branding
SEO
Analytics
Cons:
Lack Of
Information
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Pros & Cons:
Crossplatform Apps

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The primary goal of an application is to gain as many customers as
possible & deliver highest quality commitment. Businesses today
seeking to extract enormous fan bases target at least iOS and
Android. It also depends on the nature of the application. For a
communication app, for example, you would want to create a
solution that is flexible on various platforms so people can use it on
the go, wherever they go, however they go.

3. Greater reach
As is evident, the more platforms you cover, the more people you’ll be able to
reach. With Apple’s iOS and Google’s Android competing for top positions
worldwide, the number of smartphone users for these systems is increasing
by day. Establishing an application that runs on both iPhone and Android gives
an upper hand of tapping into greater market potential.
Easy marketing
When you have a huge fan base, marketing becomes effortless in the sense
you don’t have to write niche messages to cater to a specific group of people.
You have the convenience of marketing the application on various media and
through generalised messages for the masses.
One instead many
It is smooth to maintain and deploy changes when you’re developing one
application that runs across all platforms. Updates would instantly get synced
across all devices and platforms. Further, with tools like Appcelerator and
PhoneGap, it becomes easy to handle one team of developers working on a
multi- platform app than numerous teams working on different platforms.
Look and feel
When you’re adopting tools like Appcelerator, you can straightforward code
HTML5 and convert for different mobile platforms. This means you’re using
resources you already know about and converting them for deployment across
different platforms.
Reduced development cost
All this means you have drastically decreased the development costs when
making apps for multiple platforms.But before you make any judgement, read
for the disadvantages…
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4. Flaws of adopting cross platform
Different tools and languages
Admitting there are many tools like Unity, Ramp, PhoneGap,
Grapple, Open Plug, Rhomobile, Titanium that make the task easy
for you, if you’re custom designing your application, it can be hard
to brawl off the differences in tools and languages of each
platform’s API.
User Interaction
iPhone and Android alone have significantly diverse screen layouts.
Designing one app that fits on both these and more platforms can
be headache.
Trying to please everyone
Heard of Aesop’s fable about the man who tried to please
everyone? You could possibly be faced with the same dilemma when
developing an app for multiple platforms. “A good cross-platform
application looks at home on whatever platform it is used on. A bad
cross-platform tries to look identical everywhere.” So it’s one thing
being the same, and another being similar. You can’t be equivalent
on every platform, but have to adapt to each platform’s unique
styles – a functionality you lose if you’re developing one app for all.
Loss of flexibility
Every platform furnishes its own flexibilities – that’s why they’re
there on the market. When you’re designing a cross-platform app,
you’re compelled to look at the commonalities. This puts you at a
disadvantage of losing the flexibility that each platform provides.
While applications are getting diverse and user bases are magnifying,
there is no one clear platform of choice. During this tug of war, businesses are
faced with the debate of whether they should be designing cross-platform apps
or multiple apps for different platforms. Depending on the goals and features
of your app, you could either benefit or lose from cross-platform
mobile apps. We hope this list will help you make a more abreast decision.
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