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5 Local Search Steps for Getting Found

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Winning the local search game David C. Smith June 9, 2011 Simple lActionablel Measurable l Advice
Why local search? ,[object Object]
82% of local searchers follow up offlinevia an in-store visit, phone call or purchase (TMP/comScore)
74% of internet users perform local searches (Kelsey Group)
61% of local searches result in purchases (TMP/comScore)
54% of Americans have substituted the internet and local search for phone books (comScore)
35% of all searches are local (DM News) ,[object Object]
The Marketing Hourglass Starts Here Goal © Duct Tape Marketing – all rights reserved
5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
Make your web pages local friendly 1 Geo Content Links and External Anchor Text Community resource Local Contributors Local Landing Pages
What makes it geo? Addresses Maps and more Meta data hcard and snippets Local/mobile keywords
Build out your local search profiles 2 Claim – Place, Bing, Yahoo Keywords, Categories, and Description Add Video and Images Google Tags and Google Boost Rate and Review – Google Places, Yelp…
Build out your local search profiles 2 Org name Description Category Service/Product Images & Video
Get proactive in the review game 3 List, claim, and build Use it to make you better Monitor profiles Get proactive Consider advertising
Review Sites beyond Search Engines 3a Yelp.com – checkin offers Insiderpages.com Citysearch.com Local.com MerchantCircle.com 3b Generate Reviews Ask for references Repurpose and post Teach reviewing Give reviews Hold a review event
Get listed, cited and mentioned 4 Data compilers IYPs Memberships check my listing – getlisted.org/

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5 Local Search Steps for Getting Found

  • 1. Winning the local search game David C. Smith June 9, 2011 Simple lActionablel Measurable l Advice
  • 2.
  • 3. 82% of local searchers follow up offlinevia an in-store visit, phone call or purchase (TMP/comScore)
  • 4. 74% of internet users perform local searches (Kelsey Group)
  • 5. 61% of local searches result in purchases (TMP/comScore)
  • 6. 54% of Americans have substituted the internet and local search for phone books (comScore)
  • 7.
  • 8. The Marketing Hourglass Starts Here Goal © Duct Tape Marketing – all rights reserved
  • 9. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
  • 10. Make your web pages local friendly 1 Geo Content Links and External Anchor Text Community resource Local Contributors Local Landing Pages
  • 11. What makes it geo? Addresses Maps and more Meta data hcard and snippets Local/mobile keywords
  • 12. Build out your local search profiles 2 Claim – Place, Bing, Yahoo Keywords, Categories, and Description Add Video and Images Google Tags and Google Boost Rate and Review – Google Places, Yelp…
  • 13. Build out your local search profiles 2 Org name Description Category Service/Product Images & Video
  • 14. Get proactive in the review game 3 List, claim, and build Use it to make you better Monitor profiles Get proactive Consider advertising
  • 15. Review Sites beyond Search Engines 3a Yelp.com – checkin offers Insiderpages.com Citysearch.com Local.com MerchantCircle.com 3b Generate Reviews Ask for references Repurpose and post Teach reviewing Give reviews Hold a review event
  • 16. Get listed, cited and mentioned 4 Data compilers IYPs Memberships check my listing – getlisted.org/
  • 17. 4 Get listed, cited and mentioned Helpful sites: infoUSA Localeze Universal Business Listings
  • 18. 5 Spread the local social love Start a Local Group Online Find and Network with Local Bloggers Hold Meetups and Tweetups Find local leads Places – Facebook, Foursquare, Twitter Location Games Remember – it’s o2o
  • 19. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
  • 20. Questions – CommentsChecklist: Valenspoint.com/resources david.c.smith@ValensPoint.com 208.250.1230 www.ValensPoint.com Twitter: valenspoint Twitter: davidc_smith 16

Notes de l'éditeur

  1. Do we need to talk about the reason? It’s INTENT
  2. It’s about linking the INTENT to the ACTIONThey are in “local search” mode but once they find you they still have to progress thru the hourglass. Your website has to have the assets to build Know Like and Trust and IMPORTANTBUY!! Make this as easy as you can.