Superheroes, Cartoons, Apps. and Even Wikipedia
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Presentation by Max R. Lum Ed.D., MPA Senior Consultant, e-Communication and Research Translation, Office of the Director, NIOSH
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Superheroes, Cartoons, Apps. and Even Wikipedia
- 1. 1 Superheroes, Cartoons, Apps. and Even Wikipedia SLIC Thematic Day Riga, Latvia April 27-28, 2015 Max R. Lum Ed.D., MPA Senior Consultant, e-Communication and Research Translation, Office of the Director, NIOSH
- 3. Current Communication Pattern 3 Employers MESSAGE Government Press-Pundits Partners Organizations Researchers Workers Students
- 5. Do You Have a Minute?
- 6. Can I Make My Message Visual?
- 7. Cartoons are a Visual Medium
- 8. The Dark Knight Rises as a Star of PPE The Blog Post “You see, our goal here at NIOSH is to keep heroes (of all varieties) safe so that they can, in turn, do their jobs of keeping the world safe. Not all heroes are equipped with an x-gene healing factor or impermeable skin. Therefore, personal protective equipment (PPE, for those of us who know hero-lingo) plays a vital role in protecting those who protect others”.
- 9. The Amazing PPE of Spider-Man “Spider-Man is another hero in the limelight lately, and nobody knows better than this guy that with great power comes great responsibility … even to one’s own safety. Spider-Man swings above the streets (and stage… see related blog) of New York at heights that would make most of us clamp our hands over our eyes and weep pitifully. According to media footage, he relies entirely on shooters attached to his wrists that disperse adhesive “webbing” of his own technology to protect him from falls. Unfortunately, NIOSH engineers haven’t quite figured out Spider- Man’s secret (yet). So, until web shooters are available for all workers in danger of falls from significant heights, we must work with what we have and use fall protection harnesses”
- 10. Create a Cartoon to Connect With Your Audience
- 13. Understand Your “Target” Audience
- 14. NAPO is the Man!!
- 16. The Use of Whiteboards
- 17. Use of Video: Quiet Construction
- 19. Are Cartoons Right for Your Web Content Strategy? • Do you need to talk about a complex issue? • Design a cartoon to grab attention and promote humor • Tie it into a white paper, research study to tap into your audience
- 20. Apps Matter
- 21. Why Apps Matter
- 22. The NIOSH Ladder Safety App. • This new app uses visual and audio signals to make it easier for workers using extension ladders to check the angle the ladder is positioned at, as well as access useful tips for using extension ladders safely. The app is available for free download for both iPhone and Android devices.
- 23. Apps Drive Search June, 2013
- 24. Apps Continue to Drive Search • B April 2015
- 25. Blogs Drive Search Pub date BLOG Views So How Accurate Are These Smartphone Sound Measurement Apps? 1,539 11/17/2014 Intervening for Work Stress: Work-life Stress and Total Worker Health 764 11/18/2014 Motor Vehicle Safety and Law Enforcement Officers 493 11/19/2014 Work-family Conflict, Sleep, and the Heart 442 N95 Respirators and Surgical Masks 300 11/21/2014 First, Do No Harm: Temporary Threshold Shift Screening Is Not Worth the 271 11/20/2014 A Health and Safety Evaluation at an Airline Catering Facility 229 Preventing Back Injuries in Health Care Settings 208 Protecting Workers from Ebola: Eight Knowledge Generation Priorities 186
- 27. Your Key Driver
- 28. Site Reach: a Comparison • NIOSH website – 150,000 web pages – 8 million visits per year • Wikipedia – 3.4 million articles – 8 million views…per hour
- 29. Comparison of Hits on Wikipedia and the NIOSH Web NIOSH page Views Equivalent Wiki article Views NIOSH home 81,639 NIOSH 2,627 Fire Fighter Fatality 13,826 Firefighter 31,842 Ergonomics & MSD 10,839 Ergonomics 69,664 Bloodborne Infectious Disease 9,384 Blood-borne disease 3,081 Stress at Work 9,219 Workplace stress 5,519 Chemical Safety 3,889 Chemical substance 16,900 Respirators 3,883 Respirator 7,329 NPPTL Lab Site 2,742 Personal protective equipment 14,034 29
- 30. Wikipedia opens Up the Niche Market
- 34. Referring Domains to the NIOSH Web Site January 2013 January 2014
- 38. Wikidata: A Global Platform
- 40. NIOSH Response Wikipedain in Residence Activities • Building a Global coalition • Improving and increasing edits to Wikipedia • Working with the Chemistry and Medical Wikipedia Groups • Discussions with WikiMedia Foundation • Networking with other Wikipedia science editors @ “Wikimania”
Notes de l'éditeur
- The promotional leaflet about Napo and its animated films on work safety and health can be now downloaded in 25 European languages. Napo is the hero of an animated world of work whose silent movies are learning tool about safety and health among people of all ages. The leaflet contains updated selection of the films and contains information about the ‘Napo for teachers’ toolkit.
- If we leverage Wikipedia, we inherit its size and audience.
- 2014, Wikipedia, Facebook, and Twitter had all surpassed OSHA (which had dropped to #24). NIH.gov, at #8, was the new top government referring domain/Last month (another year later almost), OSHA was at #13 (#9 among non-search-engine sites). Wikipedia still reigns supreme
- Online real time review