I gave Grand Rounds lecture to standing room only audience at Mayo Clinic Florida. I spoke about how the Social Media Three Shields (Facebook, Twitter and YouTube) can be used by hospitals and healthcare workers to advance the Mayo Clinic Three Shields (Patient Care, Research, Education). There were some humorous and inspiring social media case studies. The overwhelming response to this talk was such a surprise!
5. Why Be Online Anyway?
• You consistently finish seeing patients early
• All your patients’ lab values are normal,
saving you enormous time on callbacks
• You are so efficient at using the EMR that
you have time for an extra cup of coffee
• The insurance company said, “We were
mistaken, your patient can get this brand
name medication without an override.”
• Sleep is a highly overrated commodity
during residency
• It’s 8 AM and you’ve already finished
dispensing your patients’ 9 AM meds
8. Mayo Clinic Social Media Case Study
• LA Dodgers outfielder
Jayson Werth--left wrist
fracture during spring training
•Out for two months; after
one year had surgery by
hand specialist--pain and
disability even worse
•“Baseball’s over, I’m going
to be looking for a job, and
I’ve done nothing but play
baseball my whole life.”
31. • On average, physician interrupts patient after
just 18 seconds
• Patients don’t remember what the doctor told
them about their illness, especially with a new
condition
• Patients can get information in a non-
threatening manner
• Repetitive patient education topics such as
pre-operative procedures, post-operative
care, wound care, vaccine information,
nutrition, weight loss strategies, medication
side effects, disease specific information
37. Mayo Clinic Use of Social Media
• Mayo Clinic Center for Social Media
• Mayo Clinic YouTube channel
• Online health community
• Patient forums/groups
• Online Health tools
• Sharing Mayo Clinic
• Patient App
• Twitter: #MayoClinicFL,@MayoClinic,@MCCSM
• Mayo Clinic Podcasts
• Mayo Clinic Facebook fan page
• Discovery’s Edge online research magazine
40. Social Media For Research
• Dr. Anas Young, oncologist
specializing in in lymphoma
research, helped develop MD
Anderson online magazine
• Included YouTube video discussing
Hodgkins lymphoma clinical trials
• Enrollment of patients with relapsed
Hodgkins lymphoma increased from
20 to 80 patients in one year
41. Social Media: Tool For
Recruiting Patients for Studies
• Patient with rare heart condition called
spontaneous coronary artery dissection (SCAD)
asked Dr. Sharonne Hayes, a Mayo Clinic
cardiologist, to conduct a study.
• Within one week, through the Womenheart.org
website, the full complement of 12 women for
the study were recruited.
http://newsblog.mayoclinic.org/2011/08/29/
spontaneous-coronary-artery-dissection-scadresearch/
42. Mayo Clinic Researchers Join NBC News
and Centers for Disease Control for Twitter
Chat on Influenza/Pertussis
44. Medical Conferences
• Mayo Clinic Individualizing Medicine Conference
live streamed on YouTube
• #tweetiatrician--American Academy of Pediatrics
national conference 10/12
• #MayoRagan—Mayo Clinic Center for Social
Media residency
• #UCSFMHP--Hospital Medicine Conference
10/12 University of California San Francisco by
@Bob_Wachter
47. “How do I “Now let
find time me get
for social this
media straight…
when I You're
don’t even telling me
have time I should
to shave?” ask my
kid how to
tweet?”
“My Social
Mention
Sentiment Score
just went
down…”
50. What would you
think if you saw
this picture on
Facebook…
and realized he
was your doctor?
Roger Collier Professionalism: Social
Media Mishaps CMAJ, September 4,
2012, 184(12)
51. Federation of State Medical Boards
• Protect the Privacy and Confidentiality of
their patients
• Avoid requests for online medical advice
• Act with professionalism
• Be forthcoming about employment,
credentials and conflicts of interest
• Be aware that information posted online
may be available to anyone, and could be
misconstrued
Rhyne JA et al Federation of State Medical Boards Model Policy Guidelines for the Appropriate Use of
Social Media and Social Networking in Medical Practice www.fsmb.org
52. Physician Obligations—
Same in person and online
• Privacy—to prevent unauthorized
access to patient data and to ensure that
“de-identified” data cannot be linked to
the healthcare professional or patient
Rhyne JA et al Federation of State Medical Boards Model Policy Guidelines for the Appropriate
Use of Social Media and Social Networking in Medical Practice www.fsmb.org
• The Online Conversation is the same as
the conversation in the Elevator or
Hallway
54. Avoid Giving Advice Online
• Disclaimers that what you are writing online
does not constitute medical advice may not
be judicially sound
• It’s easy to develop a physician-patient
relationship but hard to break it
--Arthur R. Derse, MD, JD, Director of the Center for Bioethics
and Medical Humanities, Medical College of Wisconsin
• Ok to discuss health topic in a general way
that would be applicable to a wide number
of patients
56. Integrity—Information contained on
Physician websites should be truthful
• Not misleading or deceptive
• Accurate
• Easy for patients to understand
• Supported by current medical peer-
reviewed literature
• Should clearly indicate if information is
based on scientific studies, expert
consensus, professional experience or
personal opinion
Rhyne JA et al Federation of State Medical Boards Model Policy Guidelines for the Appropriate Use of
Social Media and Social Networking in Medical Practice www.fsmb.org
57. AMA Social Media Policy
• If they interact with patients on the
Internet, physicians must maintain
appropriate boundaries of the patient-
physician relationship
• Physicians should consider separating
personal and professional content online
AMA Policy: Professionalism in the Use of Social Media
61. Mayo Clinic Social Media Policy
• Strongly discourages “friending” of patients on
social media websites
• Discourages staff in management/supervisory
roles from initiating “friend” requests with
employees they manage.
• Managers/supervisors may accept friend
requests if initiated by the employee
• Does not endorse people, products, services and
organizations.
• On social media websites such as LinkedIn,
where affiliation to Mayo Clinic is known,
personal recommendations should not be given
or requested
65. Social Media and
e-Professionalism
Vandana Y. Bhide, MD
Vitamin Vee Blog www.VeeMD.com
@VeeMD
VeeMD Channel
Vandana Bhide
Notes de l'éditeur
E-patients represent the new breed of informed health consumers, using the internet to get their medical information about a condition of particular interest to them and generate online content
William James Mayo and Charles Horace Mayo along with their father, William Worrall Mayo (1819-1911), founded the world-famous Mayo Clinic in Rochester, Minnesota, one of the nation's first efforts at practicing medicine through group practice. The clinic began as part of Saint Mary's Hospital, which was opened in 1889 by the Sisters of Saint Francis with the help of the William Worrall Mayo, who had immigrated to the United States from England in 1845 and settled in Rochester as a country doctor.
Right Fielder, Dodgers, Phillies, Nationals Avulsion fx diagnosed
When I saw Jayson, it was literally only five minutes into the appointment that I made the diagnosis based on this area of tenderness," Berger says. With a UT split tear, a long tear runs lengthwise along the ligament, making wrist rotation painful, Berger says. A patient's history and an MRI confirm the injury, but the damage may not be clearly visible on an MRI, especially if you aren't looking for it, he says.
When I saw Jayson, it was literally only five minutes into the appointment that I made the diagnosis based on this area of tenderness," Berger says. With a UT split tear, a long tear runs lengthwise along the ligament, making wrist rotation painful, Berger says. A patient's history and an MRI confirm the injury, but the damage may not be clearly visible on an MRI, especially if you aren't looking for it, he says.
5/12 repair displaced left distal radius fracture by Dr. Berger
Werth 3 videos
Jayson Werth #28 of the Washington Nationals looks on before taking on the St. Louis Cardinals in Game Five of the National League Division Series at Nationals Park on October 12, 2012 in Washington, DC. Dr. Berger is conducting an ongoing conversation about this type of injury on Twitter using the #wristpain hash tag, so you can ask questions by including #wristpain in your tweet, or in the comments on this post.
Reddit stylized as reddit , is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the site's pages and front page. Reddit is based in San Francisco, California
KevinMD.com is the web’s leading social media health platform, with 1 million monthly page views, and over 100,000 subscribers on Facebook, Twitter, LinkedIn, and RSS.
973,911,580 people worldwide are Facebook users, 168,800,560 users in the US
Pinterest online pinboard
You can provide YouTube video with information you want patients to know before coming to office visit
Social Media residencies
Dec.12, 2012 Three Mayo Clinic physician researchers joined colleagues from the Centers for Disease Control and NBC’s Robert Bazell and his crew for a timely Twitter chat on the flu, which is starting early this year. Gregory Poland, M.D., Ph.D., Priya Sampathkumar, M.D., and Young Juhn, M.D., joined Joseph Bresee, M.D., Ph.D. of the CDC, to answer questions for an hour this week.
Code blue simulation, Sterile gowning and gloving technique, Cardiology fellows Team Concealed Conduction, perioperative training for nurses, residency program recruitment, match day, new student orientation. If you want to learn EKGs, YouTube is the place to go!