A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by sharing my experience with healthcare social media.
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Social Media Doctor
Doctor heads to social media to find patients
9News Video
Profile story by Cheryl Preheim
November 4, 2011
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Vandna Jerath, MD, FACOG
FACOG - Board-Certified
Private practice - 14 years
Previously in Westminster/Thornton
Recently relocated to Parker Adventist Hospital
Full-scope obstetrics & gynecology
Enjoy education and community outreach
Disclosure – no affiliations
Not a social media expert – just decided to try it
Now active user and advocate
Now a local pioneer, expert, and resource
Presentations/Consulting
DMS, PAH, 4corners MGMA, colleagues, practice managers, case studies
drjerath.com
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Optima Women’s Healthcare
Services
Low and high risk obstetrics
Minimally invasive gynecologic surgery
Novasure and Thermachoice Endometrial ablation
Essure sterilization
Family planning and infertility
Menopause and hormone replacement therapy
Bladder retraining and incontinence surgery
Women’s health resource/expert
Female empowerment
Spa-like setting
Individualized, personalized, and compassionate care
optimawomenshealthcare.com
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Objectives
Discuss social media, the variety of platforms, and why
it is so important
Discuss how social media impacts healthcare and how
to benefit from social networking.
Discuss how to grow a practice (or promote other
healthcare objectives) via word of mouse.
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What is Social Media?
A cocktail party or networking event
Microblogging or “small talk”
Collaborative online networking and communication
Starting a conversation
Developing a relationship
Maintaining communication
60-90% people use internet for health related information
Usage
Personal vs professional
Here to stay – NOT A TREND
Strong growth and future
Time to get on board
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Inspiration
“Profits are like oxygen. You need it to survive, but ultimately
what matters is passion, growth, and a higher purpose.”
@zappos – Tony Hsieh, CEO
“Transparency & Values: Twitter constantly reminds me of who I
want to be, and what I want Zappos to stand for”
“Reframing Reality: Twitter encourages me to search for ways to
view reality in a funnier and/or more positive way”
“Helping Others: Twitter makes me think about how to make a
positive impact on other people’s lives”
“Gratitude: Twitter helps me notice and appreciate the little things
in life”
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Growth and Reach of Social Media
To reach 50 million users
Radio - 38 years
TV - 13 years
Internet - 4 years
Facebook – less than 6 months
Social Media Now
Facebook - 1 billion users
Twitter - 500 million users
Linked In - 175 million users
YouTube - 800 million users
Google+ - 100 million users
Pinterest – 20 million users
Blogs - 150 million
Other - My Space, Flickr, Yelp, Yammer
Medical – Sermo, Medpedia, PPT
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A Day In the Internet
Infographic
Demonstrates the power and reach of the internet
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Hospital Usage
U.S. Hospitals that use Social Networking tools
1,501 Hospitals total
695 YouTube Channels
1264 Facebook pages
967 Twitter Accounts
651 LinkedIn Accounts
1116 Four Square
185 Blogs
55 Google + Circle
6,379 Hospital Social Networking Sites
Sources:
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Types of Social Media
Facebook
Twitter
Linked In
YouTube
Google +
Pinterest
Four Square
My Space
Flickr
Tumblr
Yelp
Yammer
Blog
Website
Medical
Sermo
Medpedia
PPT
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Why Use Social Media?
My Top Ten Reasons
Branding
Marketing/Growth
Patient and Self -Education
Community Outreach
Transparency/Credibility
Loyalty
Interest/Interaction/Engagement
Networking/Messaging
Direct Access
Innovation
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My Social Media Usage
Facebook
Facebook.com/drjerath
Facebook.com/optimawhc
Twitter
Twitter.com/drjerath
Twitter.com/optimawhc
YouTube
Youtube.com/doctorjerath
Linked In
Linkedin.com/in/drjerath
Google +
Gplus.to/drjerath
Gplus.to/optimawhc
Pinterest
Pinterest.com/drjerath
Pinterest.com/optimawhc
Blog
Drjerath.com
Website
Optimawomenshealthcare.com
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My Content
Women’s health
My ob/gyn practice
Baby photos (with patient consent)
Pregnancy tips
Medical issue in the news
General medicine
Healthcare reform
Health awareness promotion
Trivia – OptimaWHC Healthe-Challenge
Polls
Contests
Sports
Politics
World news
Fashion
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My Costs & Investment
FREE
Time is money
Time investment
Full-time ob/gyn, patients come first
3 months solid to get started
Maintenance 1-2 hours/week
Minimal website and blog hosting fee
< $20/month
Marketing
Most practices 5-10% of revenue
I spend < $1000/year
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My Success One of the first physicians locally with extensive social media involvement
Over 5000 social media connections
New physician in new market/community
Marketing and growth opportunity
New patients
Creating a brand and credibility
Develop and maintain loyalty
Provide transparency
Patient and community outreach and education
Ability to be a resource
Patient interaction and word of mouse
Direct physician access
Positive image
Exponential growth
Increased online visibility
Higher SEO
Network with other colleagues
New opportunities
Considered a local #hcsm expert and pioneer
Writing articles, interviews, blogs, presentations, consulting
Staff involvement
FUN
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My ROI
25
10
40
25
Patient Referral Sources
COG Patients
Print/Other
Referrals
Social Media
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Doctors and Social Media: should
the two mix?
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Doctors and Social Media: should
the two mix?
Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of
Optima Women's Healthcare. She tweets both about what's going on in the
women's health field locally and on a more global scale, showing that she keeps
up-to-date with current medical knowledge. She also engages people on a
personal level, whether they are patients or not. For example, awhile back a
rather touchy, and often considered controversial, subject came up. When
differing points of view were presented, she didn't attack or say anything
resembling "I'm a doctor so what I say is the only thing that matters," like many
doctors I have encountered. She addressed each point of view from an honest
perspective and even acknowledged that, in some cases, what is right for one
family may not be right for another. I admit that I was very impressed by this.
I'm not a patient of either of these doctors but I follow them, regardless, as the
information that they share can be helpful, especially in the case of Dr. Jerath.
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Facebook Tips for Doctors’ Offices
and Medical Practices
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Facebook Tips for Doctors’ Offices
and Medical Practices
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Facebook Tips for Doctors’ Offices
and Medical Practices
Be a source of health tips or medical news
Answer a medical question in general terms, suggest an appointment
Answer common questions coming in to the office
Answer a patient billing complaint
Always thank patients for endorsements(it encourages more)
Show benefits and answer questions about a therapy
Show a specificexpertise
Show a new or improved piece of technology
Show an educational video
Introduceor recognize doctors and staff
Introduceor recognize doctors and staff
Show some personality of your office
Offeran educational or inspirational contest on Facebook
Ask a question with Facebook’s polling function
Make a seasonal or short-timeoffer
Promoteyour patient portal or blog
Show communityspirit — let your page be a neighborhood bulletin board
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Physician Social Media Users Say
ROI is Real -
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Getting Started
Getting started
Challenging
Overwhelming
Can be done on your own
Inexpensive
Investment of time
Use local resources
Social Media 101 workshop
Professional internet, SEO, marketing companies
Read blogs and advice on the internet
Try it, experiment and learn
Keep learning
Work in progress
Have fun – it is NOT a chore
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Simple Steps
Set-up Google alert
Set-up Google analytics
Set-up website
Identify who can manage your social media
Have a social media policy
Encourage the physicians to participate
Start with a facebook practice page and tell your patients
Expand from there
Rotate content on your sites
Engage your audience
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Advertise your Social Media
Business Cards
Marketing
Tell patients
Newsletters
Emails
Postcards
Brochures
Patient Portal
Flyers
Encourage participation
Encourage staff
Create engagement and interaction
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Your Concerns
HIPAA compliance
Patient interaction
Patient consent
Boundaries
Medical Advice
Ethical Standards
Time consumption
Management of social media
Getting started
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Future of healthcare social media
More physician involvement
More hospital involvement
More patient interaction and communication
More collaborative networking
Telemedicine
Medical and Healthcare Apps
Direct healthcare and medical advice
Medical news
Medical surveys
Medical marketing
Referrals
Emergency and Disaster Information
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My Top Ten Tips
Be yourself and be personable
Share, share, and share
Keep professional and ethical boundaries
Know why you are doing this and what your goals are
Know your audience
Engage your fans, patients, followers, supporters, & friends
Be a resource, leader, and expert
Listen, ask, acknowledge, and respond (don’t be self-
absorbed) – keep learning
Keep branding and marketing
ALWAYS stay positive
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Facebook Page Timeline Cheat
Sheet - Infographic
Everything you need to know to get started with or
manage a business facebook timeline page
6 steps from Hubspot
Read more:
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Contact Information
Vandna Jerath, MD
Optima Women’s Healthcare
Sierra Medical Office Building
Parker Adventist Hospital Campus
9399 Crown Crest Blvd, Suite 450
Parker, CO 80138
303.805.1807 P | 303.595.5390 F
optimawomenshealthcare.com
drjerath.com
Email - vjerathmd@optimawomenshealthcare.com