Twitter for Business

for business

Vanessa Cabrera
Chief Creative Officer
Your Social Media Mentor, Inc.

@vanessacabrera

#acntwitter

Vanessa Cabrera
Chief Creative Officer
Your Social Media Mentor, Inc.
www.yoursocialmediamentor.com

yoursocialmediamentor@gmail.com
Facebook.com/yoursocialmediamentor
@vanessacabrera

@vanessacabrera

#acntwitter

Twitter for Business
Follow Presentation at

#acntwitter

@vanessacabrera

#acntwitter

With its real-time human driven results, Twitter has become the
networking, information and search engine of choice for many
business professionals.
Why? Twitter can help you:
• Attract new audiences and potential customers, partners and
suppliers
• Follow news on your industry, market, competition, and
customers
• Solve problems quickly
• Stay on top of the latest research, opinion, insights, and
competitive intelligence
• Learn new skills
• Strengthen new and existing business relationships
• Open up low-cost marketing opportunities

@vanessacabrera

#acntwitter

Studies show that about 60% of people who try Twitter
quit after the first week!
Why?

Once they set up their profile, follow a few celebrities,
tweet about what you’re doing now, and see what
happens.
They never got past the first step an onto the next step of
learning how to use twitter effectively.

@vanessacabrera

#acntwitter

Five Set-Up Basics
Twitter success starts with setting up your profile correctly.
1. Always include a personal photo
2. Include a link to your website
3. Create a biography with your business interests. Add
some personality!
4. Choose a short easy to remember user name
5. Even if no one is following you yet, add a few tweets

@vanessacabrera #acntwitter

You’ve Set Up Your Twitter Account…Now
What?
You want to learn and use twitter to build your business.
Business Benefits are created through 3 elements:
1. Targeted Connections
2. Meaningful Content
3. Authentic Helpfulness


Targeted Connections
No amount of work, time, or dedication to marketing and
social media networking will work if you haven’t
surrounded yourself with people who might be interested
in you and what you have to say.

Start building your connections


10 Ways to Attract Targeted Followers
1. Start following people you already know by looking for

them on Twitter


2.

Look through
people’s public lists

Twitter Tip!
Add yourself to
your lists so that
anyone who
subscribes to your
list has the option
of following you as
well.


3. Use Twitter’s standard “Who to Follow function

3. Use Twitter’s “Find friends” function


5. Use Twellow.com


6. Watch whom your followers are recommending and
7.
8.
9.
10.

tweeting
Do a twitter search by your business interest
Connect with contacts via your other social media
platforms, such as Facebook and Linkedin
Attend Twitter chats within your industry
Include your Twitter handle in your email signature and
on your business cards


Provide Meaningful Content
Be present on Twitter.
Provide consistent, compelling content that will peak the
interest of your new twitter connections.
What to tweet?
• Tweet about what interests you
• Tweet in the moment
• Link to your blog
• Link to comments you created on Linked, Facebook and
other platforms
• Retweet


The Mighty Re-Tweet!
A re-tweet simply means re-sharing someone else’s tweet,

Benefits of the re-tweet
1. It takes the burden off of you to consistently create content.
2. A re-tweet is a sincere form of flattery. It’s a way of saying
loved your content, thus I will share it with the rest of my
followers for them to benefit
3. It puts you on the radar screen of the person you tweeted.
Re-tweet tip:
7 things you didn’t know you could do on Facebook
RT: @vanessacabrera: 7 things you didn’t know you could do on
Facebook
RT: 7 things you didn’t know you could do on Facebook via
@vanessacabrera


Offering Authentic Helpfulness
The Most Important Phrase You’ll Ever Say in a Meeting:
How Can I Help You?
When someone does something great, an interesting
blog post, some helpful tips, a helpful solution etc…try
to make an effort to compliment that person publicly on
Twitter

“@justinc thanks for providing great twitter tips! Follow
Justin you won’t regret it!”


Offering Authentic Helpfulness
Remember you are building a P2P relationship – person to
person.
If you are consistently tweeting about yourself, and
sell, sell, selling your services and or products, your
followers will sniff this out and runaway.
Business has always been built on trusting relationships
and networking online is no different


Examples on how to be authentically
helpful
• Answer questions
• Read people’s profiles, visit their website and find out

something in common
• Remember the almighty Re-tweet
• Check your @mentions frequently. Make sure you know
who is mentioning you and try to respond or acknowledge
their genuine efforts


helpful
• Show gratitude


helpful
• Be yourself – be honest and let people see your

personality
• Use every opportunity to extend the conversation and the
relationship by taking it offline, in an email, a phone call or
a meeting.


The #Hashtag Nation
What is a #hashtag?
On social media sites such as Twitter – a word or phrase
preceded by a hash or pound sign (#) and used to identify
messages on a specific topic.


Twitter Chats
What is a twitter chat?
A twitter chat is a group of people with a common interest, that get
together at a specific time on Twitter to have a discussion, share
ideas etc.

The discussion is united by a
#hashtag, so that all interested
tweeps can follow along.


Twitter Chats
Ultimate Benefits for Twitter Chats
1.
Chats are a great place to share
ideas with like-minded people
2.
Build your Targeted Connections
– great place to make new
connections. Once you begin to
“follow” people within the chat, it
may be a good idea to create a
list based off of your favorite chat
members
3.
Chats can give you insight into
your own brand and new ideas
on how to build your brand
4.
By participating in chats – this
can increase your influence on
twitter
5.
A company, brand or individual
can establish a voice of authority
by creating and leading a chat.


Final Tweet Tips
Whether you’re a pro at Twitter or just getting started remember to
• Be patient
• Be persistent
• Be yourself
• Be helpful

• Be open to new possibilities of what your new twitter connections

can bring to not only your business but to your life.

@vanessacabrera

#acntwitter

Vanessa Cabrera

#Thank you!

yoursocialmediamentor@gmail.com
Facebook.com/yoursocialmediamentor
@vanessacabrera

References:
The Tao of Twitter by Mark. W. Schaefer = @markwschaefer
Mashable Twitter Studies

Twitter for Business

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