The document discusses the benefits of rising artists signing 360 deals. It states that 360 deals provide exposure, nurturing, and attention that help artists succeed. Artists need to hire lawyers to ensure the deals benefit them, be ready to sell their brand, and work with their label to develop their brand over the long-term relationship formed by a 360 deal. Embracing a 360 deal can change an artist's professional life by giving them label support and attention to benefit their career.

1. Successful
artist with
a 360 deal.
Millions
of
albums
sold.
http://www.flickr.com/photos/qthomasbower/5796050970/sizes/o/in/photostream/
Sunday, January 19, 14
Brief
stories/
facts
about
successful
artists
with
360
deals.

2. 360 deal
has given
them
exposure.
http://www.flickr.com/photos/edwardandtwilightandfredlover/4231113875/sizes/o/in/photostream/
Sunday, January 19, 14
Brief story about their success

3. 360 deals
are career
focused
and
beneficial.
http://www.flickr.com/photos/26341587@N04/4287453890/sizes/o/in/photostream/
Sunday, January 19, 14
Rising artists should sign 360 deals because it is beneficial for their career.

4. Attention
http://www.flickr.com/photos/crsan/3697785107/sizes/o/in/photostream/
Nuturement
Success
Sunday, January 19, 14
•
Rising
artists
will
bene:it
from
the
deal
because
they
will
get
the
attention
and
nurture
that
they
need
in
order
to
succeed.

5. Negotiating
a 360 deal =
better
chance of
getting
signed.
http://www.flickr.com/photos/naturegeak/5819184201/sizes/o/in/photostream/
Sunday, January 19, 14
More
and
more
record
labels
are
only
signing
acts
that
are
willing
to
do
a
360
deal.

6. Record
Labels
less likely
to take
chances.
360 deals
make
them
consider
you.
http://www.flickr.com/photos/kk/113472455/sizes/o/in/photostream/
Sunday, January 19, 14
You
as
a
developing
artist
will
have
a
better
chance
of
surviving
in
the
industry
if
you
accept
a
360
deal.

7. Hire
entertainment
lawyer.
Keep
developing
brand.
Be ready to sell
your brand.
http://www.flickr.com/photos/marfis75/3272079115/sizes/o/in/photostream/
Sunday, January 19, 14
In
order
for
you
to
be
successful
with
the
360
deal
you
must
1)
Hire
an
entertainment
lawyer
to
make
sure
you
are
getting
into
something
that
will
eventually
bene:it
you
2)
Be
ready
to
sell
your
“brand”
and
3)
Work
with
your
label
in
order
to
keep
developing
your
brand.

8. http://www.flickr.com/photos/aloha75/5006396635/sizes/o/in/photostream/
Understand
what you
are signing.
Don’t sign
if you don’t
like the
terms!
Make sure it’s
going to
benefit you.
Sunday, January 19, 14
Hire
an
entertainment
lawyer
to
make
sure
you
are
getting
into
something
that
will
eventually
bene:it
you.

9. Lawyers
can
interpret
the
contract.
http://www.flickr.com/photos/dankamminga/119812813/sizes/o/in/photostream/
They can
help give
you the best
deal.
They’ve seen
many deals
and
contracts.
Sunday, January 19, 14
Hiring
a
lawyer
who
has
experience
with
these
deals
will
de:initely
help
you
once
you
get
ready
to
sign
your
contract.
(Factual
evidence
from
Upshaw
Law
Firm)

10. Very
talented
7 man
band.
Refused a
360 deal.
http://www.flickr.com/photos/imperialphotos/5738793002/sizes/o/in/photostream/
Sunday, January 19, 14
Story
about
a
local
band
that
didn’t
know
enough
about
the
360
deal.
(Emotional
evidence)

11. http://www.flickr.com/photos/anirudhkoul/3735171010/sizes/o/in/photostream/
Your brand
defines who
you are.
Sunday, January 19, 14
Be
ready
to
sell
your
brand.
Represents
your music,
style, and
persona.

12. Figure out
your brand.
What genre of
music are you
making?
http://www.flickr.com/photos/kk/491716195/sizes/o/in/photostream/
Who are
you as an
artist?
Sunday, January 19, 14
Labels
are
more
interested
in
artists
who
already
have
a
brand
and
only
need
the
resources
they
offer
to
get
themselves
noticed
by
fans.

13. Touring brings
revenue and fans.
http://www.flickr.com/photos/waderockett/215613483/sizes/o/in/photostream/
Merchandise
brings in
revenue.
http://www.flickr.com/photos/jacksim/24050571/sizes/o/in/photostream/
Sunday, January 19, 14
Heavy
touring
and
creative
merchandise
is
part
of
the
deal.
(Factual
evidence
from
Wolf
Law
Miami).

14. Record label
helps
financially.
http://www.flickr.com/photos/spiritualize/8296013392/sizes/o/in/photostream/
Keep growing as
an artist.
Sunday, January 19, 14
Work
with
your
label
in
order
to
keep
developing
your
brand.

15. You and record
label will have a
long lasting
relationship.
http://www.flickr.com/photos/bobjagendorf/6786456848/sizes/o/in/photostream/
Sunday, January 19, 14
This
deal
ensures
a
long
lasting
relationship
with
your
label.
(Factual
evidence
from
Furious.com)

16. Longer
relationship
= more time
for your
brand.
http://www.flickr.com/photos/jakeliefer/491354717/sizes/o/in/photostream/
Sunday, January 19, 14
Your
label
will
dedicate
more
time
to
focusing
on
your
brand.
(Factual
evidence
from
EBSCOhost
article)

17. Get the most
out of this
deal!
http://www.flickr.com/photos/monophonicgirl/3360386269/sizes/o/in/photostream/
Don’t be afraid
to go for it!
Sunday, January 19, 14
Don’t
be
afraid
of
a
360
deal
and
enjoy
the
bene:its!

18. Hire a lawyer.
Sell your brand.
http://www.flickr.com/photos/mrguep/4275862715/sizes/o/in/photostream/
Develop your
brand.
Sunday, January 19, 14
In
order
for
you
to
be
successful
with
the
360
deal
you
must
1)
Hire
an
entertainment
lawyer
to
make
sure
you
are
getting
into
something
that
will
eventually
bene:it
you
2)
Be
ready
to
sell
your
“brand”
and
3)
Work
with
your
label
in
order
to
keep
developing
your
brand.

19. Exposure
http://www.flickr.com/photos/marfis75/9361253180/sizes/o/in/photostream/
Nuturement
Achievement
Sunday, January 19, 14
Rising
artists
should
sign
360
deals
because
they
are
bene:icial
for
their
career.

20. http://www.flickr.com/photos/nanpalmero/10072452034/sizes/o/in/photostream/
Embrace 360
deal=change in your
professional life
Sunday, January 19, 14
Embracing
the
360
deal
can
change
your
professional
life.
You
will
have
the
support
you
need
from
your
label
and
you
will
bene:it
from
their
attention.