Are you scanning the markets in a manner that is getting you ahead of the crowd? Are you reading sentiment correctly? Still doing things the old way? Abe Cofnas’ New Forex Fundamentals seminar module showed our clients a unique way to detect global sentiment to reshape their forex trading strategies. You can view the presentation slides here!

1. MODULE 1
MONDAY JULY 22
6PM-9PM
THE NEW FOREX
FUNDAMENTALS
PRESENTATION BY ABE COFNAS
Effectively Scanning Global Markets

2. WHAT YOU WILL LEARN IN MODULE 1
¡ FUNDAMENTAL ANALYSIS POST ‘08 IS MORE
IMPORTANT THAN EVER
¡ FUNDAMENTAL ANALYSIS IN THE AGE OF THE
INTERNET IS EASIER THAN EVER
¡ FUNDAMENTAL ANALYSIS IS A KEY TO FINDING
WEEKLY AND DAILY DIRECTION
¡ HOW TO TRADE ECONOMIC CALENDARs!

3. LET’S LOOK AT THE TRADE DECISION
PROCESS

4. PART 1: WHAT IS FUNDAMENTAL
ANALYSIS
It is more than economic data.

5. FUNDAMENTAL ANALYSIS VERSUS
TECHNICAL ANALYSIS
¡ Fundamental Analysis focuses on what causes
prices to move.
¡ Technical Analysis focuses on the patterns of the
prices.

6. GLOBAL FEARS AND HOPES

7. FEAR AND HOPE AND CHINA

8. FUNDAMENTAL SCAN

9. SENTIMENT ANALYSIS
¡ The new form of Fundamental Analysis is Sentiment
Analysis.
Sentiment Analysis focuses on the market as an
emotion engine and medium for crowd or herding
behavior.

10. FUNDAMENTAL FACTORS CREATE
EXPECATIONS
¡ The Key fundamental factors that shape price
action are:
GDP Growth
Inflation
Sovereign Debt
Fiscal Stability
The fundamental forces are expectations of these
factors.

11. SURPRISE IN FUNDAMENTALS MOVES
MARKETS!
¡ When markets are surprised about economic data
releases- they move.
¡ It is critical to know when economic data comes
out and this is done through an economic
calendar.
¡ DON’T IGNORE THE ECONOMIC CALENDAR

12. LOCATE THE ECONOMIC CALENDAR
(www.forexfactory.com/calendar.php)

13. STRATEGIES AND TACTICS FOR
TRADING DATA RELEASES
PART 2: TRADING
ECONOMIC DATA RELEASES
OR: EVENT RISK TRADING!

14. WHAT IS AN EVENT RISK?
¡ Event Risks are Economic Data Releases providing
key economic information about almost all
countries. They can be found on any economic
calendar.

15. The Most Famous Economic Data
Release is the Non Farm Payroll Report ( NFP )
¡ First Friday of Every Month
¡ They Move the US markets

16. FOMC STATEMENTS IS ANOTHER BIG EVENT RISK TO
TRADE THAT MOVES CURRENCIES
Federal Reserve Open Market Committee (FOMC
The FOMC holds eight regularly scheduled meetings during the
year and other meetings as needed. Links to policy statements
and minutes are in the calendars below. The minutes of regularly
scheduled meetings are released three weeks after the date of
the policy decision.

17. TRADING STRATEGIES FOR EVENT
RISKS
¡ 1) ANTICIPATE EVENT RELEASE AND CHOOSE A
DIRECTION
¡ 2) PLAY EITHER DIRECTION WITH TWO CURRENCY
PAIRS
¡ 3) WAIT FOR RELEASE AND JOIN DIRECTION
¡ 4) WAIT FOR FIRST REACTION TO BE OVER AND PLAY
COUNTER MOVE

18. PERCENTAGE MOVES IN RESPONSE TO
NFP REPORT AND FOMC STATEMENTS
0
1
2
3
4
5
6
7
Frequency
Bin
EURUSD Weekly Change In Response to NFP Reports

19. USDCHF and FOMC
0
1
2
3
4
5
6
-3.60%
-3.40%
-3.20%
-3.00%
-2.80%
-2.60%
-2.40%
-2.20%
-2.00%
-1.80%
-1.60%
-1.40%
-1.20%
-1.00%
-0.80%
-0.60%
-0.40%
-0.20%
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
1.80%
2.00%
2.20%
2.40%
2.60%
2.80%
3.00%
3.20%
3.40%
3.60%
More
Frequency
Bin
USDCHF Weekly Change

20. S&P 500 and FOMC
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Frequency
Bin
S&P 500 Weekly Change in Response to FOMC Statements

21. STRATEGY 1: PLACE AN @ MARKET BUY OR
SELL ORDER BEFORE DATA RELEASE !

22. STRATEGY 1: KEY ADVANTAGES AND
DISTADVANTAGES
KEY ADVANTAGE: COULD WIN BIG!
KEY DISADVANTAGE: COULD LOSE BIG!
KEY CHALLENGE: WHERE DO YOU PUT STOPS
OR LIMITS?

23. STRATEGY 2 : PLAY EITHER DIRECTION
WITH TWO DIFFERENT UNDERLYING MARKETS!

24. STRATEGY 2: KEY ADVANTAGES AND
DISADVANTAGES
¡ KEY ADVANTAGE IS THAT YOU ARE WITH THE RIGHT
DIRECTION
¡ KEY DISADVANTAGE IS THAT IT MAY BE A SMALL
MOVE AND COST TO GET OUT MORE THAN YOU
GAIN

25. STRATEGY 3: WAIT FOR DATA RELEASE
AND THEN JOIN DIRECTION!

26. STRATEGY 3: ADVANTAGES AND
DISADVANTAGES
KEY ADVANTAGE – YOU ARE ON THE
RIGHT SIDE OF THE MOVE
KEY DISTADVANTAGE- IT COULD REVERSE
QUICKLY
KEY CHALLENGE: HARD TO GET OUT
WITHOUT SLIPPAGE

27. STRATEGY 4: WAIT FOR DATA RELEASE AND END
OF INITIAL MOVE - TRADE COUNTER - REACTION

28. STRATEGY 4 : KEY ADVANTAGES AND
DISADVANTAGES
¡ KEY ADVANTAGE: THE TRADE DECISION IS MORE
CONFIRMED
¡ KEY ADVANTAGE: FIBONACCI LEVELS ARE OFTEN IN
PLAY
¡ KEY ADVANTAGE: ALLOWS FOR MULTIPLE
OPPORTUNITIES
¡ KEY DISADVANTAGE- RETRACEMENT MAY NOT
HAPPEN

29. EXPECTATIONS IS THE NEW
FUNDAMENTALS
¡ Detecting Expectations positions the trader to be
on the side of surprise.
¡ The Challenge is to detect Expectations
¡ The most important source of expectations is:
CENTRAL BANKS

30. PART 3: FINDING THE DOMINANT
FUNDAMENTAL DIRECTION
¡ OPEN THE DOOR TO THE CENTRAL BANK
STATEMENTS!

31. CENTRAL BANKS
¡ Are the Enzymes or Catalyst of Price Direction
¡ Their key role is to shape interest rates and thereby
impact economic growth.
¡ They inject “fear” and “ hope” regarding
stimulating economies

32. A DROP OF BERNANKE, DRAGHI,
CARNEY, IN A BASE OF HESITATION!

33. CENTRAL BANKS SURPRISE
¡ Bank of England surprise statement sends markets
up and sterling tumbling (July 4)
¡ http://www.guardian.co.uk/business/2013/jul/04/
bank-england-hold-rates-qe-mark-carney

34. WORLD CLOUD ANALYTICS

35. KEY FUNDAMENTAL DETECTION
TOOL: WORD CLOUDS
¡ WORD CLOUDS HELP DETECT SHAPE OF
EXPECTATIONS OF CENTRAL BANKS
¡ PROVIDE EARLY SENSE OF CHANGE IN SENTIMENT

36. EXAMPLE OF WORD CLOUDs

37. SWISS FRANC INTERVENTION PREDICTED
BY WORD CLOUD ON AUGUST 31

38. $RESULT: 100% RETURN BY SEPT 6

39. MATCH THE EXPECTATIONS
¡ US
¡ ENGLAND
¡ AUSTRALIA
¡ CHINA
¡ JAPAN
¡ EUROZONE
A= MORE QE B= TAPERING C= TIGHTENING

40. CONSTUCT YOUR OWN WORD
CLOUD!
¡ Let’s Construct our own word clouds.
Step 1: Go to www.wordle.net
Step 2: Locate Text
Step 3: Create Cloud
Step 4: Interpret Cloud

41. BANK OF ENGLAND STATEMENT
¡ Bank of England maintains Bank Rate at 0.5% and the size of the Asset Purchase Programme at
£375 billion
¡ “The Bank of England’s Monetary Policy Committee today voted to maintain the official Bank
Rate paid on commercial bank reserves at 0.5%. The Committee also voted to maintain the
stock of asset purchases financed by the issuance of central bank reserves at £375 billion.
¡ “Since the May Inflation Report, market interest rates have risen sharply internationally and
asset prices have been volatile. In the United Kingdom, there have been further signs that a
recovery is in train, although it remains weak by historical standards and a degree of slack is
expected to persist for some time. Twelve-month CPI inflation rose to 2.7% in May and is set to
rise further in the near term. Further out, inflation should fall back towards the 2% target as
external price pressures fade and a revival in productivity growth curbs domestic cost pressures.
¡ “At its meeting today, the Committee noted that the incoming data over the past couple of
months had been broadly consistent with the central outlook for output growth and inflation
contained in the May Report. The significant upward movement in market interest rates would,
however, weigh on that outlook; in the Committee’s view, the implied rise in the expected
future path of Bank Rate was not warranted by the recent developments in the domestic
economy.
¡ “The latest remit letter to the MPC from the Chancellor had requested that the Committee
provide an assessment, alongside its August Inflation Report, of the case for adopting some
form of forward guidance, including the possible use of intermediate thresholds. This analysis
would have an important bearing on the Committee’s policy discussions in August.

42. EUROPEAN CENTRAL BANK
STATEMENT
¡ "Based on our regular economic and monetary analyses, we decided to keep the key ECB interest rates unchanged. Incoming information has confirmed our previous assessment. Underlying price pressures
in the euro area are expected to remain subdued over the medium term. In keeping with this picture, monetary and, in particular, credit dynamics remain subdued. Inflation expectations for the euro area
continue to be firmly anchored in line with our aim of maintaining inflation rates below, but close to, 2 percent over the medium term. At the same time, recent confidence indicators based on survey data
have shown some further improvement from low levels. Our monetary policy stance is geared towards maintaining the degree of monetary accommodation warranted by the outlook for price stability and
promoting stable money market conditions. It thereby provides support to a recovery in economic activity later in the year and in 2014. Looking ahead, our monetary policy stance will remain
accommodative for as long as necessary. The Governing Council expects the key ECB interest rates to remain at present or lower levels for an extended period of time. This expectation is based on the overall
subdued outlook for inflation extending into the medium term, given the broad-based weakness in the real economy and subdued monetary dynamics. In the period ahead, we will monitor all incoming
information on economic and monetary developments and assess any impact on the outlook for price stability.
¡ "Let me now explain our assessment in greater detail, starting with the economic analysis. Real GDP declined by 0.3 percent in the first quarter of 2013, following a contraction of 0.6 percent in the last quarter
of 2012. At the same time, labour market conditions remain weak. Recent developments in cyclical indicators, particularly those based on survey data, indicate some further improvement from low levels.
Looking ahead to later in the year and to 2014, euro area export growth should benefit from a gradual recovery in global demand, while domestic demand should be supported by the accommodative
monetary policy stance as well as the recent gains in real income owing to generally lower inflation. Furthermore, notwithstanding recent developments, the overall improvements in financial markets seen
since last summer should work their way through to the real economy, as should the progress made in fiscal consolidation. This being said, the remaining necessary balance sheet adjustments in the public
and private sectors will continue to weigh on economic activity. Overall, euro area economic activity should stabilise and recover in the course of the year, albeit at a subdued pace.
¡ "The risks surrounding the economic outlook for the euro area continue to be on the downside. The recent tightening of global money and financial market conditions and related uncertainties may have the
potential to negatively affect economic conditions. Other downside risks include the possibility of weaker than expected domestic and global demand and slow or insufficient implementation of structural
reforms in euro area countries.
¡ "As stated in previous months, annual inflation rates are expected to be subject to some volatility throughout the year owing particularly to base effects. According to Eurostat's flash estimate, euro area
annual HICP inflation was 1.6 percent in June 2013, up from 1.4 percent in May. This increase reflected an upward base effect relating to energy price developments twelve months earlier. However,
underlying price pressures are expected to remain subdued over the medium term, reflecting the broad-based weakness in aggregate demand and the modest pace of the recovery. Medium-term inflation
expectations remain firmly anchored in line with price stability.
¡ "The risks to the outlook for price developments are expected to be still broadly balanced over the medium term, with upside risks relating to stronger than expected increases in administered prices and
indirect taxes, as well as higher commodity prices, and downside risks stemming from weaker than expected economic activity.
¡ "Turning to the monetary analysis, recent data confirm the subdued monetary and, in particular, credit dynamics. Annual growth in broad money (M3) decreased in May to 2.9 percent, from 3.2 percent in
April. Moreover, annual growth in M1 decreased to 8.4 percent in May, from 8.7 percent in April. The annual rate of change of loans to the private sector remained negative. While the annual growth rate of
loans to households (adjusted for loan sales and securitisation) remained at 0.3 percent in May, broadly unchanged since the turn of the year, the annual rate of change of loans to non-financial corporations
(adjusted for loan sales and securitisation) weakened further to -2.1 percent in May, from -1.9 percent in April. As in April, strong monthly net redemptions in May were concentrated in short-term loans, possibly
reflecting reduced demand for working capital against the background of weak order books in early spring. More generally, weak loan dynamics continue to reflect primarily the current stage of the business
cycle, heightened credit risk and the ongoing adjustment of financial and non-financial sector balance sheets.
¡ "Since the summer of 2012 substantial progress has been made in improving the funding situation of banks and, in particular, in strengthening the domestic deposit base in a number of stressed countries. This
has contributed to reducing reliance on Eurosystem funding, as reflected in the ongoing repayments of the three-year longer-term refinancing operations (LTROs). In order to ensure an adequate transmission
of monetary policy to the financing conditions in euro area countries, it is essential that the fragmentation of euro area credit markets continues to decline further and that the resilience of banks is
strengthened where needed. Further decisive steps for establishing a Banking Union will help to accomplish this objective. In particular, the future Single Supervisory Mechanism and a Single Resolution
Mechanism are crucial elements for moving towards re-integrating the banking system and therefore require swift implementation.
¡ "To sum up, the economic analysis indicates that price developments should remain in line with price stability over the medium term. A cross-check with the signals from the monetary analysis confirms this
picture.
¡ "With regard to other economic policies, the Governing Council notes the initiatives taken by the European Council of 27-28 June 2013 in the areas of youth unemployment, investment and financing of small
and medium-sized enterprises, as well as the European Council's endorsement of the country-specific recommendations of the 2013 European semester. The Governing Council stresses that implementation of
these recommendations is essential to contribute to a sustainable recovery in the euro area. Moreover, the new European governance framework for fiscal and economic policies should be applied in a
steadfast manner and much more determined efforts should be pursued to carry forward structural reforms to foster growth and employment. In this respect, the Governing Council deems it particularly
important to target competitiveness and adjustment capacities in labour and product markets. Finally, the Governing Council welcomes the setting-out of a number of steps towards the completion of the
Banking Union as moves in the right direction, but also urges that they be implemented swiftly

43. WORD CLOUD OF ECB STATEMENT

44. QUANTITATIVE EASING
¡ Quantitative easing in the main fundamental force
moving markets today there three main categories
for central bank expectation US fed is purchasing
$85 billion a month in treasuries and mortgage
backed securities
1- increasing quantitative easing
2- tapering of quantitative easing

45. SENTIMENT WAVES IN RESPONSE TO
CENTRAL BANK STATEMENTS
¡ MARKET MOVEMENTS ARE SHORT TERM AND LONG
TERM SENTIMENT WAVES REACTING TO FEAR AND
HOPE EMOTIONS JUST LIKE A CHEMICAL REACTION.
¡ THE CHALLENGE OF THE FOREX TRADER IS TO DETECT
AND RIDE THE DOMINANT SENTIMENT WAVE

46. FOMC
¡ http://www.federalreserve.gov/monetarypolicy/
fomccalendars.htm#18545

47. FOMC STATEMENT
http://www.federalreserve.gov/monetarypolicy/
fomccalendars.htm#18545
¡ Information received since the Federal Open Market Committee met in May suggests that economic activity has been
expanding at a moderate pace. Labor market conditions have shown further improvement in recent months, on balance,
but the unemployment rate remains elevated. Household spending and business fixed investment advanced, and the
housing sector has strengthened further, but fiscal policy is restraining economic growth. Partly reflecting transitory
influences, inflation has been running below the Committee's longer-run objective, but longer-term inflation expectations
have remained stable.
¡ Consistent with its statutory mandate, the Committee seeks to foster maximum employment and price stability. The
Committee expects that, with appropriate policy accommodation, economic growth will proceed at a moderate pace
and the unemployment rate will gradually decline toward levels the Committee judges consistent with its dual mandate. The
Committee sees the downside risks to the outlook for the economy and the labor market as having diminished since the fall.
The Committee also anticipates that inflation over the medium term likely will run at or below its 2 percent objective.
¡ To support a stronger economic recovery and to help ensure that inflation, over time, is at the rate most consistent with its
dual mandate, the Committee decided to continue purchasing additional agency mortgage-backed securities at a pace
of $40 billion per month and longer-term Treasury securities at a pace of $45 billion per month. The Committee is maintaining
its existing policy of reinvesting principal payments from its holdings of agency debt and agency mortgage-backed
securities in agency mortgage-backed securities and of rolling over maturing Treasury securities at auction. Taken together,
these actions should maintain downward pressure on longer-term interest rates, support mortgage markets, and help to
make broader financial conditions more accommodative.
¡ The Committee will closely monitor incoming information on economic and financial developments in coming months. The
Committee will continue its purchases of Treasury and agency mortgage-backed securities, and employ its other policy tools
as appropriate, until the outlook for the labor market has improved substantially in a context of price stability. The
Committee is prepared to increase or reduce the pace of its purchases to maintain appropriate policy accommodation as
the outlook for the labor market or inflation changes. In determining the size, pace, and composition of its asset purchases,
the Committee will continue to take appropriate account of the likely efficacy and costs of such purchases as well as the
extent of progress toward its economic objectives.
¡ To support continued progress toward maximum employment and price stability, the Committee expects that a highly
accommodative stance of monetary policy will remain appropriate for a considerable time after the asset purchase
program ends and the economic recovery strengthens. In particular, the Committee decided to keep the target range for
the federal funds rate at 0 to 1/4 percent and currently anticipates that this exceptionally low range for the federal funds
rate will be appropriate at least as long as the unemployment rate remains above 6-1/2 percent, inflation between one and
two years ahead is projected to be no more than a half percentage point above the Committee's 2 percent longer-run
goal, and longer-term inflation expectations continue to be well anchored. In determining how long to maintain a highly
accommodative stance of monetary policy, the Committee will also consider other information, including additional
measures of labor market conditions, indicators of inflation pressures and inflation expectations, and readings on financial
developments. When the Committee decides to begin to remove policy accommodation, it will take a balanced
approach consistent with its longer-run goals of maximum employment and inflation of 2 percent.

48. WORD CLOUD OF FOMC STATEMENT

49. NOW LET’S ANSWER THE QUESTION:
WHAT IS THE FUNDAMENTAL DIRECTION OF
THE FOLLOWING CURRENCIES ?
¡ Us Dollar: Stronger or Weaker?
¡ Yen: Stronger or Weaker?
¡ Aussie: Stronger or Weaker?
¡ Euro: Stronger or Weaker?

50. TEXT MINING AS FUNDAMENTAL
LEADING INDICATOR!
¡ GOOGLE TRENDS HELPS DETECT CHANGES IN
SENTIMENT
¡ THE CASE OF ABENOMICS

51. THE CASE OF “ABENOMICS”

52. ABENOMICS HAS MADE THE YEN THE
BEST CURRENCY TO TRADE

53. PART 4: TRADING MARKET EMOTIONS
CONSTRUCT A BALANCE OF FEARS CHECKLIST
We are merely reminding ourselves that
human decisions affecting the future,
whether personal or political or
economic, cannot depend on strict
mathematical expectation, since the
basis for making such calculations does
not exist; and that it is our innate urge
to activity which makes the wheels go
round, our rational selves choosing
between the alternatives as best we
are able, calculating where we can,
but often falling back for our motive on
whim or sentiment or chance.
—John Maynard Keynes (1964, 162–63

54. FEAR AND GREED CURVE

55. FUNDAMENTS OF MARKET
EMOTIONS: BALANCE OF FEARS
¡ IS THE MARKET “RISK–ON” OR “RISK OFF?”
¡ HOW DO WE KNOW?
¡ HOW DO WE FIND OUT?

56. LOCATE HEAT MAP
¡ WWW.FINVIZ.COM
What is hot? What is not?

57. CONTRARIAN THINKING: TRADE THE
LEADERS AND LOSERS

58. BOND MARKET AS A VIGILANTE
¡ BOND MARKETS PROVIDE CLUES TO MARKET FEARS
BY FORCING YIELDS HIGHER WHEN PERCEIVED RISKS
ARE RISKING.
¡ LOWER YIELDS MEANS $$ ARE LOOKING FOR RISK
NOT SAFETY

59. FEAR OF INFLATION?
¡ CENTRAL BANKS ARE PRINTING MONEY AS NEVER
BEFORE.
¡ IS THERE FEAR OF INFLATION?

60. LATEST INFLATION CURVES: US

61. LATEST INFLATION CURVES:
AUSTRALIA

62. GLOBAL COUNTRY SAFETY LEADER
BOARD.

63. GREEK BONDS AND FEAR

64. GOVERNMENT BOND REFLECT FEAR

65. THE FEAR INDEX: VIX
¡ Fear in the market is mapped by the VIX index.

66. PART 5: CONTRARIAN THINKING
¡ DO WE FADE OR FOLLOW THE CROWD?

67. THE CROWD AS A SWARM
PRICE ACTION AS CHEMISTRY
¡ Prices are moving in swarm like patterns.
¡ When is the Crowd of Trader right?
¡ When is the Crowd of Traders wrong?
USDJPY CHEMICAL REACTION

68. MAXIMUM MISPRICING = MAXIMUM
OPPORTUNITY
¡ At the beginning of each week, markets face
maximum uncertainty and maximum mispricing.
¡ The result is a perfect opportunity for Contrarian
Thinking

69. LETS CHOOSE SOME CONTRARIAN
TRADES THIS WEEK

70. CONTRARIAN SIGNALS COME FROM
THE MEDIA
¡ LET’S LOOK AT SOME EXAMPLES THAT ARE
PREDICTIVE IN THE OPPOSITE DIRECTION

71. Contrarian Indicator on the
EUROZONE
July 16 2011
THE DAX PROCEEDS TO
RISE TO NEW HIGHS
OCT 1 2011
Dec 8 2012

72. DAX HITS NEW HIGHS AFTER
DOOM AND GLOOM MEDIA

73. POLITICAL CONTRARIAN
PREDICTIONS
Mar 3 2012
WHO LEADS
RUSSIA TODAY?
PUTIN!

74. PART 6: BECOME A FUNDAMENTAL EXPERT WITH
THE FINANCIAL TIMES
¡ The best tool to quickly become a Fundamental
Scanner and Expert is the Financial Times.
¡ Let’s explore How By Reviewing FT Digital.

75. CONCLUSION
¡ Keep Track of Fundamentals – They come in Handy
in shaping smarter Forex Trades.

76. FUNDAMENTAL TOOLS FOR TRADING
¡ FT.com
¡ Finviz.com

77. ABE COFNAS
abecofnas@gmail.com
skype: binarytrader1
Thank you