2. Before I enter the supermarket
Supermarket #2
The door is always
open.
Can be found in
every NL train
Supermarket #1 stations
It is the only supermarket
inside campus.
Supermarket #3
Not-too-big sign letters
Big sign outside…
and I’m thinking of
many cheap-grocery
products
3. Environment #1
Full of orange color
Always plays some
90’s international
popular
music, such as
Garet
Gates, Backstreet
Has adequate- Boys, One
crowded Republic, songs :/
merchandises White light bright
I found rather Low
Although the store is small
store security but I like to spend more
(because the location time shop here
is inside the campus)
4. Environment #2
Dark-blue and yellow
color, but not dominant
High ceiling and
dull tile-floor
makes me wanna
go to the cashier
ASAP
Conventional arrangement
No music playing:
Gives a sense that this stores The middle row is filled
offers many cheap products
with SALE of
everything -products
5. Environment #3
Light-blue dominant
With some orange
touch gives a
sense of FRESH
store
Grey floor…
broad and
spacey
Sometime it
It has a good store
plays the music
security with some
from local radio
CCTVs
6. Personnel
#2
Blue uniforms
Mostly young cashier
Special staff for
#1 bakery #3
Orange uniforms department Blue uniforms
Mostly young employees No bakery
Special staff in bread & department
bakery department Equal genders of
employees
7. Products #1
SALE items
Holland
cheese!
The first time you enter
the store RECLAME
20% product of bakery
Impulse items near cash
Products are arranged
register SALE ice-
by Functions
cream product!
8. Products #2
It sells
EuroShoper
Products!
(they’re
incredibly the
cheapest)
The prices of
the products
are easy to
find
Products are First products I
arranged in noticed fruits &
functions vegetables in
various colors
9. Products #3
First products I
noticed: these
chocolates!
And I always
buy, at least
one…
Hidden opportunity!
You can find
unpredictable stuffs..
Products in least accessible Random SALE
location: charcoal for items: located in the
barbequing, disposable
cutleries, stack of tissue- middle of the
rolls, etc store, near the cash
register
10. Customers
Supermarket #1
Most costumers are students, they come with friends
They spend less than 15 mins inside the store, mostly
just to grab some breads and milk for lunch
Supermarket #2
Various types of customers, from children to seniors
Many types of shopping purpose; either just to buy
some snacks of buy groceries
Supermarket #3
Most costumers are adult or housewives
Spend around + 30 mins to buy food supplies & weekly
shopping, until their shopping carts are full
11. Special Opportunity for Costumers
With this Card, costumers
can enjoy some special
reduced prices for certain
products
Bonus Card
Can get some discount for
BONUS – labeled products
