Social media for charity finance professionals

1. Social media for charity
finance professionals
Vasileios Kospanos
Access Group
8th October 2013

2. Poll:
• Do you use Twitter?
• LinkedIn?
• Facebook?
• Do you think social
media is pointless?

3. Do:
• NOT switch off your phone or tablet
• Participate using #CFGMM
• Ask questions, express your opinion, engage
in conversation

4. Who am I?
• Marketer for charity software suppliers since 2011
• Manager for a not-for-profit organisation between 2008 & 2011
• Also, working experience within a SME in the West Midlands
between 2006 & 2008
• Associate member of the Institute of Fundraising & Wikimedia UK
• Speaker on social media at Charities & Associations Exhibition 2012
• MBA focusing on social media within the third sector
• CFG corporate supporter

5. What is social media?
• Blogs
• Videos and photos
• Social networks
• Wikis
• Microblogs
• QR codes
• Simply put, user generated content on the web

6. Social media – a history

7. Some social media stats for 2013
• LinkedIn: 238 million users worldwide
61% primarily use it for professional networking
• Twitter: Users send 400 million tweets each day
50% of tech companies acquired a customer through it
• YouTube: 100 hours of video uploaded per minute
700 videos are shared on Twitter every minute
• Facebook: 13% of worldwide mobile ad revenue in 2013

8. “…but I work in charity finance, how
is social media relevant for me?”

9. The useful, the relevant & the others

10. Definition
LinkedIn is a social networking website for
people in professional occupations.
As of June 2013, LinkedIn reports more than
225 million users worldwide.

11. The social network for professionals
Join relevant groups and participate in
discussions.

14. The social network for professionals
Follow influencers for news and inspiration.

17. The social network for professionals
Connect with peers and build up a network to
progress with your career.

19. Definition
SlideShare is the social network for
presentations.
Receives an estimated 58 million unique
visitors per month.
Slide decks can be embedded on other sites.

20. Explore and download presentations
Follow CFG and other industry leaders in
charity finance and charity communications.

23. The others
So what about
or
and ?

24. Help your charity’s marketing and
HR teams
Twitter is an integral part of
digital communications.
Help your colleagues spread
the word about your cause and
join the conversation during
sector events.
Why not help your HR team
advertise a new vacancy?

25. Help improve your charity’s
online presence
Google+ is the best social
network to improve SEO.
YouTube can help in a similar
way.
And if you feel proud of your
workplace why not Like your
charity’s posts on Facebook?

26. So where do I start?
• One step at a time
• Preferably LinkedIn first
• Then Twitter and SlideShare maybe
• Followed by the others

27. Groups to join on LinkedIn?
• Charity UK
• CFG Technical Accounting Forum
• Charity Finance & Governance UK
• Chartered Institute of Management Accountants - CIMA
• Third Sector
• Charity Finance
• Guardian Voluntary Sector Network

28. Who to follow on LinkedIn?
• David Cameron
• Richard Branson
• James Caan
And organisations such as
• CFG
• HM Revenue & Customs
• KPMG UK

29. Who to follow on Twitter?
• George Osborne @George_Osborne
• Nick Hurd @NickHurdMP
• Lord Alan Sugar @Lord_Sugar
And organisations such as
• Charity Finance Group @CFGtweets
• Charity Commission @ChtyCommission
• HM Revenue & Customs @HMRCgovuk

30. Thank you for your time