"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com
At its core, Gamification is about motivating people. In this session, Bunchball's founder and Chief Product Officer, Rajat Paharia, will cover the key components of motivation, and discuss how gamification techniques align with these components to engage and motivate users, and drive business value.
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"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com
1. Whoever figures out motivation, wins.
@bunchball @rajatrocks #gamification #vatorspark
2. Quotes that make me sad :(
“Gamification is bullshit.” – Ian Bogost
“Organizations ask for loyalty, but they reciprocate that loyalty with
shams, counterfeit incentives that neither provide value nor require
investment.“
“Sales people are like children.
They’re greedy, competitive and need
babysitting.“ - Badgeville
@bunchball @rajatrocks #gamification #vatorspark
13. > Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark
14. The Dilemma of Bill Gates (part 1)
Windows Vista is behind … but testing Vista is hard,
schedule and we need so people don’t want to
employees to jump in and do it.
help test it…
@bunchball @rajatrocks #gamification #vatorspark
15. Microsoft’s Beta 1 Game
Test Windows Vista
Earn a b for installing “People were talking smack
beta, e for voting on a Your status visible to in the halls and bragging
version, t for running it everyone about their status on the
overnight, etc. leaderboards. VPs would
run into my office and yell,
‘Where’s my e? I earned it
last night!’”
resulted in
4x
participation
15 @bunchball @rajatrocks #gamification #vatorspark
16. Beta 1
> Performance
Real-time Feedback
Transparency
Goal-Setting
> Achievement
Badges
Leveling Up
On-boarding & Mastery
> Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark
17. The Dilemma of Bill Gates (part 2)
Office makes Microsoft How do I educate
billions of dollars every year, customers about the
but there are new power that Office
low cost alternatives coming provides?
to market.
@bunchball @rajatrocks #gamification #vatorspark
20. Ribbon Hero 2
> Performance
Real-time Feedback
Transparency
Goal-Setting
> Achievement
Badges
Leveling Up
On-boarding & Mastery
> Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark
21. The Dilemma of the Sales Manager
…but how do I
I know my employees
sustainably motivate
aren’t performing to
them in a scalable
their peak potential…
way?
@bunchball @rajatrocks #gamification #vatorspark