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Social Media
for Business
HISTORY
SOCIAL MEDIA
Before the
Internet, "
we used to
gather to
share our
passions
Early
internet
included
message
boards 
and chat
rooms
Now, social media is…
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications	

Earned
Social Media 	

(Pages and Feeds)	

Word of Mouth	

User Forums	

News, PR,
Announcements	

Blogger
Relationships
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications	

Earned
Social Media 	

(Pages and Feeds)	

Word of Mouth	

User Forums	

News, PR,
Announcements	

Blogger
Relationships	

Owned
Brand and Product
Websites	

Mobile Brand and
Product Websites	

Proprietary Mobile
Applications	

Customer Care
Services	

Proprietary Digital
Content	

Proprietary Blogs
RIGHT
is
doing it
Who
?
RIGHT
is
doing it
By the end of 2009, Dell had
generated $6.5 million
in sales from Twitter alone.
RIGHT
is
doing it
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need. 
Since then, Comcast
has helped over
150,000 customers
through Social Media.
RIGHT
is
doing it
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
Social Media for Business
Social Media for Business
One message after Social Media…
The message is
distributed
across 
Social Media
channels…
Social Media for Business
Social Media for Business
We have reach like 
never before…
We have reach like 
never before…
…where
businesses can
embrace their
customers.
How can a 
business 
implement a 
Social Media 
Strategy?
1. Establish Goals
1.
2.
3.
4.
WRITE DOWN
Specific business
Goals and
Objectives
Social Media for Business
Learn about your audience:
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?
3. Build
Choose your 
channels 
wisely
THE CONVERSATION PRISM
by Brian Solis & JESS3
(there are many!)!
Set Your Home Base
Corporate site, Blog, !
Facebook Page, etc.!
Use Your Channels
Use Your Channels
to Engage and"
Drive Traffic
4. Engage
4. Engage
BUT HOW?
Ask
Questions
Make	
  sure	
  you	
  
comment	
  on	
  
today’s	
  blog	
  post	
  to	
  
win	
  two	
  free	
  
8ckets!	
  	
  
Ask
Questions
Check	
  out	
  our	
  latest	
  
installment	
  in	
  our	
  educa8onal	
  
video	
  series	
  and	
  give	
  us	
  your	
  
thoughts!	
  Bit.ly/xIf0	
  
Make	
  sure	
  you	
  
comment	
  on	
  
today’s	
  blog	
  post	
  to	
  
win	
  two	
  free	
  
8ckets!	
  	
  
Ask
Questions
What	
  are	
  your	
  
thoughts	
  on	
  our	
  
newest	
  product?	
  
Likes/Dislikes?	
  
Check	
  out	
  our	
  latest	
  
installment	
  in	
  our	
  educa8onal	
  
video	
  series	
  and	
  give	
  us	
  your	
  
thoughts!	
  Bit.ly/xIf0	
  
Make	
  sure	
  you	
  
comment	
  on	
  
today’s	
  blog	
  post	
  to	
  
win	
  two	
  free	
  
8ckets!	
  	
  
Ask
Questions
What	
  are	
  your	
  
thoughts	
  on	
  our	
  
newest	
  product?	
  
Likes/Dislikes?	
  
@Amanda_W	
  –	
  
Thanks	
  for	
  reaching	
  
out!	
  	
  How	
  can	
  we	
  
help	
  you	
  today?	
  
Check	
  out	
  our	
  latest	
  
installment	
  in	
  our	
  educa8onal	
  
video	
  series	
  and	
  give	
  us	
  your	
  
thoughts!	
  Bit.ly/xIf0	
  
Make	
  sure	
  you	
  
comment	
  on	
  
today’s	
  blog	
  post	
  to	
  
win	
  two	
  free	
  
8ckets!	
  	
  
Choose the right team
to engage
Choose the right team
to engage
Passion is a must!!
Participate
Participate
(Get your hands dirty)!
Timeliness and"
Frequency
Create a solid!
content plan and
stick with it!
Timeliness and"
Frequency
Transparency
Transparency
Let your customers
in to show your
humanity!
Connect
Connect
Be the conduit between
your audience and
valuable content !
and resources!
Relevance
Relevance
Before you link to
content, make sure it
is relevant and adds
value to your
audience!
Connect
Be the conduit
between your
audience and valuable,
relevant content and
resources!
…and NEVER SPAM!
5. Analyze & Optimize
COURTESY OF SWIXHQ.COM
Social Media
Channels
Blogging	

Facebook	

Twitter	

(… just a few)
X 500,000,000+
Active Worldwide 
Users
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
45,000,000,000
Pieces of content 
shared per month
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
1,500,000
Local businesses with
active Facebook pages
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
5,300,000,000
Creating more than
fans
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ "
registered users
SOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+
updates 
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users"
follow a brand
SOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand 
recommendations
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewers
SOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewer
SOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media
Tools and 
Applications
Update
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Update
 RSS
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake
Update
 RSS
 Listen
& Connect
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake
Monittor
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow
Update
 RSS
 Listen
& Connect
Image
Tube Mogul
Ustream
JustinTV
Twitcam
Blip.TV
Twitpic
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRack
Tweetake
Monittor
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow
Social Media
Measurement
Reach
Frequency
and Traffic 
Influence 
Conversations
and Transactions
Sustainability
Sentiment
You can measure:
Alexa
Blogpulse
Compete
InsideFacebook
Quantcast
Social Mention
Technorati
Twittermeter
YouTube "
Insight
With tools like:
“Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer
Thank You!
please vote it up
by clicking below!
If you liked it,
Social Media
for Business
Vintage	
  Computer	
  image	
  courtesy	
  of	
  Sunfox	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/sunfox/4260782551	
  
Pink	
  Dell	
  image	
  courtesy	
  of	
  Pink	
  Sherbert	
  Photography	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/40645538@N00/1482848501/	
  
Reaching	
  Hand	
  image	
  courtesy	
  of	
  Ivan	
  Cabera	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/gatobito/2632268048	
  
All	
  logos	
  or	
  brand	
  references	
  are	
  copyright	
  of	
  their	
  respec8ve	
  owners	
  
Hand	
  in	
  Hand	
  image	
  courtesy	
  of	
  mcdarius	
  on	
  Flickr	
  
→ 	
  	
  	
   	
  h#p://www.flickr.com/photos/mcdarius/4718225577	
  
Old	
  Paper	
  Texture	
  image	
  courtesy	
  of	
  ImageAbstrac8on	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/45678931@N05/4246976601/	
  
Listen	
  image	
  courtesy	
  of	
  b-­‐learn	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/12445603@N00/27034367/	
  
Audience	
  image	
  courtesy	
  of	
  Today	
  is	
  a	
  Good	
  Day	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/40055757@N00/3668051585/	
  
Engage	
  image	
  courtesy	
  of	
  greekadman	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/99037763@N00/2314463032/	
  
Child	
  Ea8ng	
  image	
  courtesy	
  of	
  Mait	
  Juriado	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/40326422@N00/4286069709/	
  
Glass	
  BoWle	
  image	
  courtesy	
  of	
  jk+too	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/11851864@N06/3661974157/	
  
Concept	
  and	
  content	
  developed	
  by	
  M80	
  (m80im.com)	
  and	
  Jon	
  Thomas	
  
Designed by
www.presentationadvisors.com

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