2. Objective
Increase traffic and interactive conversions by
generating a stimulating Handycam contest
giveaway to the most creative/memorable
consumer post for the 30th Anniversary.
3. Contest Goal
Celebrate the 30th anniversary of Handycam by
relating our products with special moments and
creating memories.
4. Brief Details
Reason for Contest: Handycam’s 30th Anniversary
Duration: One week long
Dates: May 22nd - May 28th
Budget: $1,000
Prize: One 4K Handycam - Model: FDR-AXP35
Countries: Chile
Segmentation: No determined Cluster for Chile
Video Length: 0:55 Seconds
Contest Mechanics
Hace 30 años Handycam llegó a tu vida. Celebra con
nosotros, compártenos una foto o video de tu Handycam, y
cuéntanos cómo te ha acompañado en tus momentos
especiales a través de los años. ¡Participa para ganarte una
Handycam 4K!
5. Materials for Production
1. Audio Jungle song (Passing Time)
2. Cake
3. Champagne with Champagne glasses
4. AXP35 with a gold ribbon
5. Outdoors location: a park
6. Agency (GlobalMind) to put the timeline
video together.
6. Timeline
Handycam Model Images used in Timeline Model, Year, and Description
Introducido en 1985 – CCD-M8
1989 - CCD-TR55 – Igual al tamayo de un
pasaporte.
1992 – CCD-TR900 - Primer Handycam con
tecnología de estabilización de imagen
1996 - DCR-PC7 - Primer videocamera con
formato DV
7. Timeline Continued
Handycam Model Images used in Timeline Model, Year, and Description
1999 – DCR-TRV310 – Primer videocamara
digital8
2003 – DCR-DVD200 - Primer Videocamara
DVD
2005 - HDR-HC1 - segunda generacion de
alta definicion
2008 - HDR-SR10 – Primer Handycam en
Full HD
8. Timeline Continued
Handycam Model Images used in Timeline Model, Year, and Description
2010 – NEX-VG10 – Primer videocamara
HD con lente intercambiable
2013 – FDR-AX1- Primer videocamara 4K
para el consumidor
2015 - FDR-AXP35 – primera Handycam 4K
con un proyector y balance optico
SteadyShot (BOSS)
9. Main Results
Video Views 198,201
Shares 27
Comments 33
Likes 614
Total Action 199,120
Engagement Rate 0.2527
Clicks Registered 8,659
10. Specifics on the Users Reached
Placement User Reach Amount Spent
(USD)
Video Views
Sony Chile
News Feed on Desktop
Computers
37,959 35.88 5,890
Sony Chile
News Feed on Mobile
Devices
462,012 894.12 192,351
Total 499,971 930.00 198,241
11. Facebook Consumer Interaction
• Translation: Sony all my life. 3 Handycams and an Action Cam
1.
2.
• Translation: Aww I don’t have my trv330 anymore, thanks to it we have
a lot of memories of family members that are not with us anymore.
3.
• Translation: I have a Handycam from the year 99 that was my
father’s who passed away and I conserve in his honor. It was his gem.
12. Winner Announcement
• Announced on: May
29th
• Prize Delivery:
6/9/2015
• Winner:
• Pablo Andres Roldan
• Prize:
Handycam AXP35
