How social selling and pipeline marketing influence B2B buying
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Vendemore presentation from the Sales Conference
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How social selling and pipeline marketing influence B2B buying
- 1. ”How can social selling and pipeline marketing be used to influence B2B buying?”
- 4. Pipeline Marketing™ Social selling Cold calling and dating? The Pipeline Marketing Company
- 5. Pipeline Marketing™ Social selling 1. Visit profile The Pipeline Marketing Company
- 6. Pipeline Marketing™ Social selling 2. Comment on a post The Pipeline Marketing Company
- 7. Pipeline Marketing™ Social selling 3. Send InMail or Email Hi Jill. I really liked your post about phone based qualification of leads. Vendemore has 400+ clients in 13 countries. We work with 50+ consulting firms such as Accenture, CGI, Tieto and also many mid sized consulting firms. In already made framework agreements they typically struggle to win each transaction. This is difficult since the sales people can’t access all individual buyers inside a large organisation. I will try to reach you on the phone between 8 and 10 on Tuesday. I hope that is ok. Regards Christopher Engman The Pipeline Marketing Company
- 8. Pipeline Marketing™ Social selling 4. Call …at least double hit rate 200% The Pipeline Marketing Company
- 9. Pipeline Marketing™ Social selling 1. 2. 3. 4. 5. 6. 7. Visit profile Wait Comment on a post Wait Send InMail o Email Wait Call The Pipeline Marketing Company
- 10. Pipeline Marketing™ Social selling Cold calling and dating? The Pipeline Marketing Company
- 12. Pipeline Marketing™ Pipeline Marketing Large complex deals Cross selling Framework agreements The Pipeline Marketing Company
- 13. Pipeline Marketing™ Pipeline Marketing Products/Services Customers U V Y Z € -- -- -- -- -- -- € C D X € A B W -- € -- € The Pipeline Marketing Company
- 14. Pipeline Marketing™ What can we do? Run marketing towards the whole buying organisation
- 15. Pipeline Marketing™ Advertise… Only people working in the organisations you choose. Marketing towards the buying organisation during the sales cycle The Pipeline Marketing Company
- 16. Pipeline Marketing™ Advertising, films, social media, articles are targeted to the buying organisation
- 17. Pipeline Marketing™ Banner pushing references and raising questions The Pipeline Marketing Company
- 18. Pipeline Marketing™ Video about how the international banks become social using IBM The Pipeline Marketing Company
- 19. Pipeline Marketing™ Content feed through Twitter in a banner The Pipeline Marketing Company
- 20. Pipeline Marketing™ Download banner promoting 3 reports about banks (customers and sales/marketing channels) Marketing towards the buying organisation during the sales cycle The Pipeline Marketing Company
- 21. Pipeline Marketing™ Facebook targeting your prioritised accounts The Pipeline Marketing Company
- 22. Pipeline Marketing™ 10x The Pipeline Marketing Company
- 23. How we can use social selling and pipeline marketing to influence B2B buying?
- 24. Pipeline Marketing™ Social Selling Pipeline Marketing