- The document discusses trends in web services in 2011, including the growth of real-time social web and its movement to mobile. It also covers topics like social sign on, social web leading search, and the rise of social commerce through platforms like Facebook.
- Key statistics are presented on growth of users and pages on Facebook from 2009 to present. Concepts around optimal use of Facebook pages, plugins, and tools for brands are also introduced.
- The rise of location-based check-ins and competing services like Foursquare are noted as mobile social trends to watch. Questions are also posed around definitions of "social commerce" and how platforms might integrate shopping features through social networks.
5. Web Service Trends 2011 – Real-time Web
• 2009 1,358% 12
• : 175,000,000 ( 400,000 )
• 90,000,0000 ( 640 , 1,000 )
• 600,000,000
• API 75%
• Promoted Tweets
• , (Bing),
•
6. Web Service Trends 2011 – Social Web
• 5 , 6
• 1 5 , 130
• 300 ( , , , )
• 550,000
• ( , API)
Global Top 100 2/3
7. Web Service Trends 2011 – Mobile Location
• GPS ( )
• Mobile Social Location Service
(What’s happening à What’s happening there)
• The War of Check-in : Foursquare vs Gowalla vs Brightkite vs Loopt
8. SSO is …
not Single Sign On, but Social Sign On