Zeitgeist Mindset for Hotels. Example of the Princess Barcelona Hotel

1. Zeitgeist in Hospitality
Dahmen Franz
Taweechurn Duangnet
Valenzuela Verónica

2. Barcelona Princess
• This is 4 stars hotel that
created a unique
ambiance by partnering
with an internationally
famous local brand:
“Desigual”
http://www.hotelbarcelonaprincess.com/

3. The Experience:
• With big spacious
lobbies, singular
pools with amazing
views, this hotel has
a unique identity that
shows throughout
the entire facilities
through the
decoration and style.
Barcelona Princess

4. • During summers, the hotel organizes free
concerts with very reknown dj’s for the
customers .
• Different Desigual products are offered to
guests.
Barcelona Princess

5. – The presence in Social Media is strong. Facebook,
Twitter, Google +, Flickr, YouTube, and Blog are
effectively managed by the hotel, giving the
customers several touch-points to become involve
with them. An Instagram account should be
integrated.
– Recommendations: A good way to connect customers
with the hotel and the brand is to let them create
their own Desigual products, as for example Tie-Dyed
shirts, bags, and even cellphone covers.
Barcelona Princess