2. QUESTION: WHAT DO YOU DO AS A
SOCIAL MEDIA MANAGER ON A DAILY
BASIS?
•
Manage main CUI accounts
•
Develop campaigns and strategies to hit target numbers, audiences and engagement
•
Use tools (Radian6) to monitor public brand identity
•
Train and manage Social Media Community Managers (there are over 45 of them!)
•
Coordinate with Web Team, Directors of Communication and SEO on Marketing initiatives
•
Social Media Content Calendar
•
Editor of Student Blogs
•
Develop social media accounts across campus
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15. KNOW THY AUDIENCE
•
98% of US Adults
aged 18-24
•
Increase in Social
Media Marketing
- 61% e-mail
- 53% social
advertising
- 47% mobile app
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16. •
77% of adults on social
networking sites say that they
have shown support for a
product, a service, a company,
etc. by becoming a fan, a friend
or a follower.
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17. QUESTION: DO YOU FEEL THAT SOCIAL MEDIA
ALLOWS THE SCHOOL TO REACH OUT TO STUDENTS
MORE AND BRING IN MORE STUDENTS FROM
DIFFERENT AREAS?
21. QUESTION: IF A STUDENT WAS CONSIDERING A
CAREER IN SOCIAL MEDIA, WHAT STEPS WOULD YOU
RECOMMEND THEY TAKE IN ORDER TO GET STARTED?
22. QUESTION: WHAT TYPES OF CAREERS
AND JOBS ARE OFFERED IN THE SOCIAL
MEDIA INDUSTRY?
23. QUESTION: AS A SUCCESSFUL (THANK YOU) INDIVIDUAL
WITHIN THE SOCIAL MEDIA INDUSTRY, WOULD
YOU RECOMMEND STUDENTS GO INTO THE
SOCIAL MEDIA INDUSTRY? IF SO, WHY?
24. MAKE YOUR OWN SOCIAL
MEDIA MAGIC
•
Write one Facebook post as Concordia
University Irvine then post on CUI’s Facebook
page as yourself
Write one Tweet as Concordia University Irvine
then Tweet @ConcordiaIrvine as yourself
• Create a video or take a picture as Concordia
University Irvine. Make sure it speaks to one
audience of CUI
- If it’s done well, CUI will post it and give you
created!
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•
26. RESOURCES
•
Ted Talks: Alexis
Ohanian:
How
to
make
a
splash
in
social
media
•
The
2013
Social
Media
Consumer
Trend
and
Benchmark
Report - Experian 2013
•
SocalCast: The
Hectic
Schedule
of
a
Social
Media
Manager
•
Social Media Names - B.L. Ochman
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