How to Make Social Media and PR Work Together Like PB&J
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Sarah Evans presented ways for social media and PR to work together effectively. She discussed using workhacks like running a social media editorial calendar without a spreadsheet, monitoring online news for story opportunities, and better emailing. She recommended thinking of social media as a central hub and constantly driving content to it. Evans also provided tips for small businesses and took questions. She shared several tools for social media and PR and provided her online profiles for additional resources.
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How to Make Social Media and PR Work Together Like PB&J
- 1. How to Make Social Media and PR Work Together Like PB&J
- 2. Special Guest Sarah Evans @PRSarahEvans
- 3. Agenda • Let’s Learn a Little About Sarah • Social Media and PR…What’s The Deal? • What Are Workhacks? • Cool Tools To Use • Advice For SMBs • A Little Q&A? • Resources
- 4. Let’s Learn a Little About Sarah Sarah Evans @PRSarahEvans
- 5. Social Media and PR…What’s The Deal?
- 6. What are #workhacks? Creating effective solutions to a work problem.
- 7. Today’s #workhacks: • Running your social editorial calendar (and without a spreadsheet) • Monitoring online news for story opps • Emailing (better) • Make a cinch of social sharing • Create a robust resource of media queries • Updating your clients and team(s) • Social publishing
- 8. Think about your open social collaboration platform like your website or blog. It’s a central hub where everything lives. You constantly drive everything to it.
- 9. Monitoring news, competitors & more (IFTTT, mobile, social, lists, Google Alerts)
- 10. 3 tiers of monitoring - IFTTT
- 11. We use this content for… • Social sharing • Story starters • Daily e-blast • Weekly #journchat • Case studies • Media/pitches • Research • Product enhancements
- 12. Advice for SMBs
- 13. Q&A With Sarah
- 14. Resources • http://sarahsfav.es/ • https://tracky.com • http://www.twitter.com/PRSarahEvans • https://www.facebook.com/prsarahevans • http://www.linkedin.com/in/prsarahevans
Notes de l'éditeur
- How Did You Get Started in PR?What was your transition into Social Media?What is tracky all about and what are you doing for them?
- Is there a benefit to complimenting your PR program with social?What advantages does this give your business if these two channels work in tandem?If you are starting from scratch, is there one (PR or social) that you should focus more attention on?What approaches should you take with regards to traditional reporters and bloggers?
- I came across this in one of your recent presentations…could you go into more details about workhacks and how they could help in our promotion and analysis.Would these support and help in our social and PR outreach and discovery?
- Do I need to have a social editorial calendar in addition to my regular PR calendar?What about a content marketing calendar?
- Could you explain what your view of a social collaboration platform is?
- We love IFTTT – How can this help your PR and Social efforts?
- What specific advice would you give to a small business owner in regards to their Social Media and PR efforts? Is it possible for the smaller company to combine these efforts to get more bang for their buck? How?
- We are going to field questions for you to answer.