1. Facebook Do’s & Don’ts

2. Do... setup a Page
...and not a Profile

3. Do... Set Goals

4. Do... Share Fresh Content
• Write interesting content
• Share exclusives
• Create an editorial calendar
• Schedule regular updates

5. Don’t... lose sight of your audience

6. Do...
• Share photos. Lots!
• Encourage feedback &
interactions
• Leverage the newsfeed with
likes & comments
• Cross-promote online and
offline

7. Don’t forget to monitor conversations
Do use insights to inform decisions

8. Do... Adapt & Have fun!

9. Twitter Do’s & Don’ts

10. Do...
use a real name or
organization name.
Include a bio. Add a
logo or photo.

12. Don’t protect your updates
Do be friendly, conversational and
professional

13. Do... Use tools to find users with similar interests

14. Find people near you...

15. Twitter Tools
• Do use Hootesuite or Tweetdeck to manage
information and schedule updates
• Do use bit.ly or other link shorteners

16. Do... listen for
brand mentions
your company name
industry keywords
competitors
questions
opportunities

17. Do... participate and build community!
• Do connect with people and engage in
conversation (don’t just broadcast!)
• Do use Twitter to direct traffic to your
website, Facebook or blog
• You don’t have to follow everyone
back, but you should respond