Conversion Optimization - Make MORE Money Online

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Conversion optimization is the process of optimizing a website to convert more visitors into customers. It involves testing different page designs and content to address user fears and psychology, with the goal of increasing important metrics like signups, purchases, and downloads. Testing can be done on elements like the signup page, product pages, and use of sections and combinations in tools like Google Website Optimizer to identify high performing variants.

Technologie

Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010

What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” - Wikipedia

14% Signup Page Visits From 37 Signals: Signal vs. Noise

Design: Visibility From UsableWorld.com.au

12% More Add-to-Carts From Vibrant Solutions

33% More Add-to-Carts From Vibrant Solutions

20% More Trial Signups From LessEverything.com

32.5% More Downloads From WhichTestWon.com

3.44% More Downloads From Blog.Mozilla.com

23% Less Newsletter Subscriptions From WhichTestWon.com

113% More Submissions From WhichTestWon.com

Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer NinjaButton.com VisualWebsiteOptimizer.com CrazyEgg.com KissMetrics.com Optimizely.com (private beta)

Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutions.com Blog: http://www.JamesPaden.com

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Conversion Optimization - Make MORE Money Online

1. Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010

2. What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” - Wikipedia

7. Fear: Shipping

8. Fear: Returns

9. Fear: Security

10. Fear: Privacy

11. Fear: Quality/Accuracy

12. Fear: Legitimacy

13. Fear: Price

14.

21. Users: Psychology From WhichTestWon.com

22. Users: Psychology From WhichTestWon.com

23. Users: Psychology: From Carsonified.com

24. Users: Psychology:

25.

26. Usability

27. Visibility

28. 14% Signup Page Visits From 37 Signals: Signal vs. Noise

29. Design: Visibility From UsableWorld.com.au

30. 12% More Add-to-Carts From Vibrant Solutions

31.

32. 33% More Add-to-Carts From Vibrant Solutions

33. 33% More Signups From dmix.ca

34. 20% More Trial Signups From LessEverything.com

35. 32.5% More Downloads From WhichTestWon.com

36. 63% More Clicks From WhichTestWon.com

37. 3.44% More Downloads From Blog.Mozilla.com

38. 30% More Trial Signups From 37 Signals

39. 23% Less Newsletter Subscriptions From WhichTestWon.com

40. 113% More Submissions From WhichTestWon.com

41.

42. Google Website Optimizer: Sections

43. Google Website Optimizer: Combinations

44.

45. Tests: Product Page

46. Tests: Product Page

47. Tests: Product Page

48. Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer NinjaButton.com VisualWebsiteOptimizer.com CrazyEgg.com KissMetrics.com Optimizely.com (private beta)

49. Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutions.com Blog: http://www.JamesPaden.com