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International PR in practice
  The Nottingham Context ,[object Object],   - 32,999 (Nottingham)    - 3,399   (Malaysia)    - 4,431   (China) 150 countries represented on campus in Nottingham
The University of Nottingham in Malaysia Founded in 2000 and ranked amongst the country’s elite
The University of Nottingham Ningbo First foreign university to establish a full university campus in China (in 2005)
Our marcomms toolkit is global
Marketing
Communications
Publications production Online media monitoring Photography Interviews Video
Web and digital support Copywriting PR and media placement Press releases Campaign planning
Photography
Publications
Media relations
Stakeholder engagement
Thought leadership
Social media ,[object Object]
Twitter www.twitter.com/uniofnottingham
Flickr www.flickr.com/groups/universityofnottingham
LinkedIn www.linkedin.com/company/university-of-nottingham
YouTube www.youtube.com/nottmuniversity
iTunes U www.nottingham.ac.uk/itunesu
Wikiswww.wikipedia.org/wiki/University_of_Nottingham,[object Object]
Digital is key
The Conversation Prism is global Image courtesy of Brian Solis 2008
Digital trends and statistics by country
Digital media
Podcasting
UoN content
Subject-specific content
iTunes U
Blogging ,[object Object]
Promoting excellence in teaching and learning
Student experience: peer-to-peer
Combine with Twitter/Facebook to drive traffic,[object Object]
About the campaign
Aims ,[object Object]
Raise awareness
Deliver recognition (University and region)
Increase international student recruitment,[object Object]
Student recruitment targets
Brand/profile raising

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International pr in practice june 2011 1

Notes de l'éditeur

  1. Thanks for coming today, ambassadors have a key role to play in the campaign and its communication both internally and externally. I hope you agree that this quite an exciting time for all of us. Let’s see if we can “do a Charlie” and exceed expectations.Emma and I are very happy to take any questions now but if anything occurs to you later or you have any further ideas please let us know. So, any questions?
  2. Thanks for coming today, ambassadors have a key role to play in the campaign and its communication both internally and externally. I hope you agree that this quite an exciting time for all of us. Let’s see if we can “do a Charlie” and exceed expectations.Emma and I are very happy to take any questions now but if anything occurs to you later or you have any further ideas please let us know. So, any questions?
  3. Click to add notes
  4. Click to add notes