The document discusses gamification and describes 12 stages of engagement for gamified experiences: 1) An Epic Journey 2) The Apprentice 3) The Beginning 4) A New World 5) Road of Trials 6) Birth of a Hero 7) The Hard Road 8) Back to the Origins 9) The Legend 10) League of Heroes 11) The Pursuit of Perfection 12) The Master's Path. Each stage is described in terms of onboarding, early/late midgame, and everlasting endgame. The document advocates for social and collaborative elements, challenges, and continuous learning to maintain engagement.

1. Gamification
World Congress '14
#GWC14
Exploring how successful
gamified experiences are
designed
@victormanriquey

2. How?What? Why?
@victormanriquey #GWC14

3. What games build
true engagement?
@victormanriquey #GWC14

4. @victormanriquey #GWC14
World of Warcraft
17.000h
League of Legends
1.000 h
Dota 2 Most played game 2014

5. How to create engaging
gamified experiences?
@victormanriquey #GWC14

6. An Epic Journey
The Apprentice
The Beginning
A New World
Road of Trials
Birth of a HeroThe Hard Road
Back to the Origins
The Legend
League of
Heroes
The Pursuit
of Perfection
The Master's Path
The Engagement Circle
@victormanriquey #GWC14

7. 1. An Epic Journey
2. The Apprentice
3. The Beginning
The Onboarding
Complexity
Emergence
@victormanriquey #GWC14

8. • Catching the user's eye
• Guided Tutorial
• A Sandbox Environment
• The Action-Reward Model
• Time-limited rewards
• Introduction to epic items
• Empowers the user
• Avoids disengagement
• VIP Goals
TheOnboarding
@victormanriquey #GWC14

9. An Epic Journey The Apprentice The Beginning
The Onboarding
@victormanriquey #GWC14

10. 4. A New World
5. Road of Trials
6. Birth of a Hero
The Early Midgame
Complexity
Emergence
@victormanriquey #GWC14

11. • Limited access
• Getting out of the bubble
• New Skills
• Progress' mechanics
• Quests to explore, level up,
equip yourself or tell a story
• Getting ready
• The first challenge is here
• The experience becomes social
• Collaboration better than
competition
TheEarlyMidgame
@victormanriquey #GWC14

12. A New World Training Day Birth of a Hero
The Early Midgame
@victormanriquey #GWC14

13. 7. The Hard Road
8. Back to the Origins
9. The Legend
The Late Midgame
Complexity
Emergence
@victormanriquey #GWC14

14. • Help me!
• Social is better than solo
• The "Runners" Effect
• PvE Masters
• Collaboration is not enough
• Competition becomes the new
normal
TheLateMidgame
• New challenges needed
• The Zeigarnik effect
• A way to make it more social
@victormanriquey #GWC14

15. The Hard Road Back to the Origins The Legend
The Late Midgame
@victormanriquey #GWC14

16. 10. League of
Heroes
11. The Pursuit
Of Perfection
12. The Master's
Path
The Everlasting Endgame
Complexity
Emergence
@victormanriquey #GWC14

17. • Exploration Mode: Very Rare
• Function vs Aesthetics
• The Pokemon Effect
• Competition Mode: Legendary
• A new social experience
• Becoming a master needs
social training
• Collaboration Mode: Epic
• Controls, viralizes, creates
• A tribe's elder: the GM
TheEverlastingEndgame
@victormanriquey #GWC14

18. League of Heroes The Pursuit of Perfection The Master's Path
The Everlasting Endgame
@victormanriquey #GWC14

19. Why is it all like this?
@victormanriquey #GWC14

20. @victormanriquey #GWC14
Infinite LearningPervasive Environment
Social Technology

21. Gamification World
Congress '14
#GWC14
THANK YOU!
gsmlabs.es
@victormanriquey