21. merge online & offline
The new retail customer uses
social media to
find things to buy, and
businesses to buy them from.
THIS IS THE OPPORTUNITY
USE UNIQUENESS & CURATION
TO YOUR ADVANTAGE
22. MEET YOUR CUSTOMERS WHERE
THEY ALREADY ARE AND INVITE
“Social media makes it possible for consumers
to interact with businesses the way they often
interact with family and friends”
Gary Vaynerchuk
www.victoriagibson.com.au
victoria@victoria-gibson.com