ThomasNet provides complete end-to-end web strategies to help businesses succeed in today's online environment. This includes web design, content development, product information management, and analytics to measure success. ThomasNet helps companies connect with customers through their website, ThomasNet.com listings, news articles, and newsletters to drive leads and sales.

1. THERE’S NO WAY AROUND IT
To Succeed in Today’s Online Business Environment
You Need a Complete End-to-End Web Strategy
ThomasNet will help get you there

2. It’s About What Potential Customers
Expect from You
To get new customers and keep your existing ones coming back your
company’s online presence must meet or exceed their expectations.
Industrial/B2B Buyers are Looking Online
for Problem-Solving Information
84%
60% The Customers You Want Go Online
to Buy or Specify
90%
70% 82%
72%
55%
84% say they want content that educates them,
and expect vendors to provide it
Over 70% of buyers want to find 90% had researched products or
“solutions to solve a current problem” when services online
they start a new search
82% looked up companies or brands online
60% look for different types of content such as that they were already aware of
comparison of pricing and features depending on
their needs at the time 72% sourced for suppliers of specific products
and services
Knowledge Storm, Inc.
55% purchased industrial products or services
they found online
Online Buyer Behavior Study
ThomasNet and Outsell, Inc.
2

3. ThomasNet Web Solutions
Helping You Develop a Web Strategy for Your Business
ThomasNet’s team of engineers, designers and industry experts will work with you to replicate your company’s
offline sales and business processes on your website.
The Navigator Platform will turn your website into an online sales channel that has all the tools and functionality
your prospects and existing customers expect.
ThomasNet Web Solutions include:
Web Strategy and Planning e–Catalog Technology Merchandising Technology
Website Design and Development Product Search and Configuration Content Optimization
Custom Application Development Interactive Exploded View Distributor Syndication
Diagrams
Business Systems Integration Dynamic Print Publishing
WebCAD Technology
Product Information Databasing Measurement and Analysis
Dynamic Sales Drawings
Content Writing Services Content Management
e-Commerce Technology
Keyword Optimization Services
Today, over 2,000 companies are successfully leveraging ThomasNet’s Navigator Platform to
achieve their business goals:
Increase Sales Support Various Sales Channels
Deliver the detailed information and tools that Empower your sales representatives and distributors
industrial buyers need to decide to buy from you. with the online tools and information they need to
successfully sell your products or services.
Improve Customer Satisfaction
Give your new and existing customers an interactive Increase Operational Efficiencies
online customer experience so they’ll want to do We’ll help you determine the best ways to use the
business with you again and again. Internet to manage your company’s information,
measure your ROI, reduce costs, and bring innovation
to your business.
Fo r m o r e i n f o r m a t i o n a b o u t T h o m a s N e t W e b S o l u t i o n s , g o t o :
http://websolutions.thomasnet.com 3

4. ThomasNet.com
Get Found on the Web by the Customers You Want
An essential part of a complete Web strategy is delivering your company’s detailed product or service
information on ThomasNet.com.
With millions of user sessions each month, ThomasNet.com is the world’s most comprehensive sourcing
ThomasNet.com
destination for engineers and industrial buyers. Frequent visitors include Fortune 500 companies, the military,
the government, educational institutions, and decision-makers from companies of all sizes.
ThomasNet.com is connecting industrial buyers and sellers on a daily basis to do business with one another.
We’ll help buyers looking for what you sell find you online and contact you.
Give Potential Customers Every Opportunity to Find Out More About Your Company…
So They Can Decide to Do Business with You
E-mail You for
More Information
Link to Your
Company’s Website
View or Download
Your CAD Drawings
Read Your
Search Your
Company Profile
Product Catalog
“Over 96% of Fortune 500 companies “ThomasNet.com remains a leading
source products or services on source of product information, and
ThomasNet.com.” lead-generation opportunities, for the
industrial sector.”
Fortune 500 Data from Fortune Magazine
ThomasNet Activity Reports and Registered User Data BtoB Magazine Media Power 50
“Many buyers use vertical search sites, like “Our experience proves that a customer
ThomasNet.com, to narrow their search coming to us from ThomasNet, compared
for suppliers. Make sure you’re being to a customer coming to us from Yahoo or
considered.” Google, has bigger buying power with the
Gord Hotchkiss means to establish a long-term business
CEO and President of Enquiro Search Solutions, Inc. relationship with us.”
Christina Kaberna, Marketing Manager
Innovative Components
Manufacturer of Quick-Assembly/Quick Release Hardware
www.knobsource.com
To f i n d o u t m o r e a b o u t m a k i n g y o u r c o m p a n y ’ s i n f o r m a t i o n a v a i l a b l e o n T h o m a s N e t . c o m , g o t o :
4 h t t p : / /p r o m o t e y o u r b u s i n e s s . t h o m a s n e t . c o m

5. ThomasNet News
Keep Your Company Top-of-Mind with the Buyers You Want
Another part of a complete Web Strategy is making sure that you’re influencing buyer behavior throughout
the buying process before they have a purchasing need, while they are selecting suppliers, and after they’ve
selected you to reinforce their choice.
ThomasNet News http://news.thomasnet.com is the Internet’s leading source of industrial product news,
information, business trends and analysis. It’s also the official news site of ThomasNet.com.
Influence Buyer Behavior with ThomasNet News
Purchase Keywords
and Phrases
Sponsor Product
News Categories
Promote Your Company
in Display Ads
Submit News
Releases
Reach ThomasNet.com Users Where
They Get Their News
ThomasNet.com’s powerful buying audience goes to
ThomasNet News to get the latest news, analysis and Internet users are more likely to
information they need to get their jobs done. purchase from known brands.
That’s what makes it a great place for your company to Nearly 4 out of 10 Internet users who
run online ads. ThomasNet News will help your company respond to an online ad first learn about
get noticed in the context of product news related to the company from seeing an online ad.
your business.
Source: iProspect/Forrester Online Display Advertising Study
Fo r m o r e i n f o r m a t i o n a b o u t T h o m a s N e t N e w s s p o n s o r s h i p o p p o r t u n i t i e s , g o t o :
h t t p : / /p r o m o t e y o u r b u s i n e s s . t h o m a s n e t . c o m /a d v e r t i s e / i n d u s t r i a l n e w s . h t m l 5

6. ThomasNet Newsletters
Get on the Radar of Industry’s Decision-Makers
Another way to get your company name into the minds of the customers you want is to sponsor a newsletter that
they read on a regular basis.
More and more business-to-business/industry decision-makers read ThomasNet Newsletters to help them make
more informed business decisions. They are just the kind of potential customers you want to reach interested,
engaged, and requesting the news they’re reading.
A range of sponsorship opportunities are available for these ThomasNet Newsletters:
Industry Market Trends (IMT). Issued bi-weekly with
a daily update, IMT saves readers time by providing
a concise roundup of industry news. It also covers
the latest industry trends, best practices and offbeat
issues. The IMT blog facilitates ongoing discussions
among readers.
“I’ve been getting Industrial
Market Trends for many years. I
find it contains not only helpful
Bi-Weekly Newsletter
information for my company but
Daily Update
for my customers as well and I
forward it to them.”
Kyle K. Albee, General Manager
North Star Leasing Company
Provider of Equipment Leasing and Financial Services
www.northstarleasing.com
Product News Alerts. Delivered on demand, Product News Alerts
provide readers with the latest news about product launches, new
technologies and the latest market developments. Subscribers can
select from up to 50 news categories they want to read about.
65% of Product News Alerts
subscribers have purchased or
specified a product/service found
in a PNA in the last year.
ThomasNet Product News Alerts Reader Satisfaction Survey
6

7. ThomasNet Measurement Solutions
Track the Success of Your Web Strategy
You can’t manage what you don’t measure. That’s why it’s important to collect tangible data on how potential
customers are interacting with your company’s website and online presence. We’ll help measure your Web strategy
against your company’s business objectives using metrics such as:
Quantity vs. Quality of Leads/Customers Acquire, Engage, Convert Ratios
Conversion Rates Cost per Sale
ThomasNet offers a variety of ways to help you gather real-time business intelligence so you can confirm you’re
getting the return on investment you expect from ThomasNet.
ThomasNet Measurement Solutions include:
Web Traxs®. ThomasNet’s free, widely used website Call Tracking. Call performance reporting closely
tracking solution helps you monitor the effectiveness of monitors calls coming from ThomasNet.com users.
your website.
Mirror Site Tracking. A comprehensive reporting tool
Internet Activity Reports. Detailed information about that helps you understand how ThomasNet.com users
all your ThomasNet programs is available in easy to interact with your website.
access and read reports.
64% of ThomasNet.com users
who click to an industrial supplier’s
website call that company.
ThomasNet Mirror Site Tracking Data
Web Traxs
Mirror Site Tracking
ThomasNet Client Center
ThomasNet Client Center
Manage Your Complete Web Strategy,
Maximize Your ROI
ThomasNet Client Center ThomasNet.com/clientcenter
is a free, password-protected site you can use to manage
your ThomasNet program. Simply log–in to update your
company’s information, access your Internet Activity
Reports and Web Traxs account, and gather information
about the latest Web strategies for industrial businesses.
7

8. Partner with ThomasNet for Success
Stand Out from the Competition Maximize Productivity
“The ability to provide 2D and “Prior to our online catalog, it would
3D CAD models is invaluable for take two or three times as long [to get
differentiating ourselves from an order]. Now customers know what
our competition.” they want before they contact us, so it
makes our job so much easier.”
Matt O’Kane, Business Director and General Manager
Magnecraft, Inc. Kathy Kirby, Sales Manager
Manufacturer of Automation Equipment and Controls Moore Industrial Hardware
www.magnecraft.com Distributor of a Wide Variety of Industrial Hardware
www.mooreindhardware.com
Expand into New Markets Reduce Costs
“We just received an order for well “Thanks to my ThomasNet online
over $100,000 from a customer in catalog, not only do I get a great
Canada that we would have never selling tool, but I get to make my
interacted with unless we had a very business more efficient and that
effective online presence.” saves me money in the long run.”
Hank Hines, President
James Davis, President
Orr & Orr, Inc.
Industrial Specialties Manufacturing
Stocking Distributor to the Transportation Industry
Manufacturer and Distributor of Miniature Pneumatic Vacuum
www.orrorr.com
and Fluid Circuitry Components
www.industrialspec.com
Rethink Your Web Strategy
It’s not just about growing your business now.
It’s about establishing a long-term competitive advantage.
Backed by 110 years of industrial marketing experience, rigorous research in online buyer behavior, and significant
investment in Web technology development, ThomasNet will help you use the Internet to increase your company’s
sales. Find out how we can help you connect with the prospects you want online, and turn them into your most
profitable, long-term customers.
Contact your local ThomasNet representative
Go to promoteyourbusiness.thomasnet.com
Call 1-800-879-6757
6601.1/10.7.5M