Brief informantion about digital marketing

1. VidcoDigital
Digital Marketing Brief

2. Digital Marketing (What)
• Digital Marketing is the promoting of brands
using all forms of digital advertising channels
to reach consumers. (wikipedia)
• does not include more traditional forms of
marketing such as radio, TV, billboard and
print because they do not offer instant
feedback and report.(Jared Reitzin – Ceo of
Mobile Storm)

3. (What) (2)
• the process of leveraging electronic channels,
most commonly the Internet, in promotional
initiatives.
• the promotion of brands, products and
services using on-line, mobile and other
interactive channels
• one-way media (TV, print, radio) , two-way
media (Internet) , many-way media (social,
mobile)

4. Digital Marketing ( Why)
• Digital Media Usage
– will spend more time on computer/mobile vs
traditional media
• Monitoring
– Instant
• Targeting
– Pin Targeting
• ROI
– accurate analytics
– Easy to calculate actual returns

5. Platforms (Where)
• Internet Marketing
• Social Media Marketing
• Mobile Marketing

6. Channels Digital Marketing (How)
• Web
– Web Site ( Does All ? )
– Microsite
– Search Engine Optimization
– RSS
– Online forms
– Webinars
– Game Marketing (e.g. Second Life)

7. How (2)
• E-mail
– Opt-In E-mailing ( e.g Groupon )
• Advertising
– Web Advertising ( e.g Adwords)
– Contextual Advertising
– Sponsorship
– Social Advertisements
– Affiliate Marketing

8. How (3)
• Tags
– QR codes
• Social Media
– Social Networking
– Social Apps
– Wikis
– Forums
– Blogs
– Rating Sites
– All Type of Content Generation Activities (
Text,Photo,Video)

9. How (4)
• Mobile
– Application
• iphone/ipad
• Adroid
• Ovi
– SMS/MMS
• Direct Marketing

10. Reporting of Digital Marketing
• Analytics
– Web Analytics
– Link Analytics
– Social Analytics
– Ad Analytics
• Performance reporting

11. VidcoDigital for you
• Analyze
– Business
– Current use of Digital Marketing
– Targeting
– Competitors
• Plan&Coordination
– Channel Selection
– Use of Digital Marketing
– Coordinate different Channels of Digital Marketing

12. VidcoDigital for you
• Apply
– Produce ( Web, E-mail, Social Media , Mobile
Apps, Content)
– Manage ( Ads )
• Report
– Ads performance
– Campaing performance
– General Digital Marketing Performance

13. Short Discussion
• Digital Marketing is business of Computer
Science , Digital Media or Still for Marketers ?
– Visuality
– Usability
– Multidisiplinary
– New Era of Marketing
– Technology
– AI and Machine Learning
– Algorithms

14. Cases
• Brand Awareness ( Istanbul Shopping Fest )
• Promotion ( 360 Istanbul, The Hall, 11-11
,Richie İstanbul, Ozdeger Ercin,
Beyondclubbing)
• Manufacturer (Otifleks, Bes-a )
• Service Provider ( Dj School Istanbul, Highfive,
Maptriks , Milo Dekorasyon)

15. Thank you for your Attention
• Any Questions ?
• Contact
– info at vidcodigital.com
– +90 216 345 67 45
• Presentation
– http://www.vidcodigital.com/presentations/digital_marketing.pdf
– Slide Share ( Search for vidcodigital )

16. Easy way to have it