ComScore have released their latest online video rankings. For the first time this year Google has dropped out of the top 3 online video Ad properties. But it maintains its lead in the video content properties tables, as it has done since February.

1. 85% of the US Internet Audience
viewed online video in March
2014

2. See the Top Video properties ->
ComScore have released their latest online video rankings. For
the first time this year Google has dropped out of the top 3
online video Ad properties. But it maintains its lead in the
video content properties tables, as it has done since February.
“LiveRail capturing the #1 position with 3.9 billion ad
impressions. AOL, Inc. came in second with 3.8 billion ads,
followed by BrightRoll Platform with 3.1 billion, Google Sites
with 3.1 billion”

3. Some of the more interesting stats that came out of this months report ->

4. See why March as been the best month for Video ads ->
Video ads reached 54.3 percent of the total U.S. population an average of 170 times
during the month.
The duration of the average online content video was 4.3 minutes, while the
average online video ad was 0.4 minutes.
Time spent watching video ads totaled 10.9 billion minutes, with AOL, Inc. delivering
the highest duration of video ads at 1.7 billion minutes
Some interesting stats !

5. March has been the best month for Video ads in 2014, the table below represent
percentages that video ads views took from the overall number of video views online.
With the percentage of minutes video spent watch video ads at a steady rate, we could see
it break the 6% barrier over the summer months.
Have you joined the video advertising revolution yet? - Try making your own video
commercial today at Viddyad.com (it only takes minutes!)

6. @viddyad
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