2. The Conferencing Business Case
• Removes the cost of travel
• Promotes teamwork and
collaboration
• Improves employee productivity
• Shortens the decision making
process
• Enables employees to maintain a
better work/life balance
2
3. Add Multimedia for Even Greater Benefits
Video Instant
Conferencing Messaging
Calendar
Integration Presence
Collaboration
3
4. Nortel Multimedia Conferencing 5.0
• Premise based audio/video conferencing
application
• The evolution of the award winning MCS 5100
Meet Me Conferencing application
• Works with Communication Server 1000 (CS
1000) release 5.0
• Convenient access
• SIP, VoIP, PSTN Nortel
• Access anywhere, anytime through the Applications
Multimedia Conferencing telephone interface Framework
• Reservation-less Conferencing
• All users permanently assigned one or more dial-
• Open application suite
in numbers and a unique access code
• Software framework
• Support for 9 languages • Standards based (SIP)
• English, Spanish, French, German, Korean, • Common media server
Portuguese, Chinese Mandarin, Russian, and
• A solution for the future
Japanese.
4
5. Multimedia Conferencing
Solution Components
• Multimedia Conferencing
software and licenses Multimedia
Conferencing MAS 5.1
• Media Application Server (MAS) Application Software
5.1 software
• Windows Operating System –
Server 2003®
• Commercial IBM Hardware (IBM
3550)
• IBM 3550 delivers approx
double port capacity compared
to x336
• Up to 8 servers – 7 active +
one spare IBM 3550 Hardware
• 800 audio ports per server
• 5600 audio ports per cluster
• Up to 300 audio participants
per conference
5
6. Multimedia Conferencing
Deployment Scenarios
Audio LCS 2005 OCS 2007
Conferencing Integration Integration
• SIP based • Audio and video • Audio conferencing
conferencing
• Feature rich • Fully integrated with
• Fully integrated with Live Meeting
• Reservation-less Office Console and Office
• CS 1000 Communicator Communicator
• Access from any • A total UC solution • A total UC solution
device • CS1k • CS1k and CS2x00
• CS1k
• OCS 2007 Integration
• Multimedia Conferencing 5.0 provides the audio conferencing solution (video provided
by Microsoft OCS)
• Desktop collaboration, Instant Messaging, participant roster, chairperson controls, etc.
6
7. Network Architecture
Nortel Multimedia Conferencing and
Communication Server 1000
PSTN
Network
Wireless SIP
Audio
Network SIP
SIP Nortel Multimedia
Nortel Network Conferencing
CS 1000 Audio Audio/
Video Application
SIP Cluster
IP
Network
7
8. Multimedia Conferencing
Users Can Expect
• Access to always on, always available personal conferencing
services that can be used anytime, from any device without
scheduling
• Access number and personal passcode assigned to each user
• Ability to record conference and control conference settings
• Recording sent via e-mail to the chairperson
• Mute/unmute all lines in the conference
• Conference Fast Start allows the conference to begin without
the chairperson
• Per event password for additional security
• Conference termination at chairperson’s discretion
• Lock/unlock conference
Convenient
• Entry and exit notifications
• Control of customizable audio emoticons Always Available
Easy to Use
8
9. Multimedia Conferencing
Participants Can Expect
• Dial-out to operator for help
• Can assume chairperson role if
required
• Access to audio emoticons
(customized by the administrator)
• Mute/unmute line
• Access to help prompts via
whisper commands
• Ability to count other participants
on the call
9
11. Add Multimedia Capabilities
Enhancing Team Collaboration
Multimedia Conferencing and LCS
• Microsoft LCS and OCS with Office Communicator 2005
integration
• Standards based (H.263)
video conferencing (LCS
only)
• Video with LCS will display
the most active speaker’s
video
• OCS video conferencing
provided by Microsoft
• Integration with LCS 2005
using the Office
Communicator 2005 client
• Integration with OCS 2007
using Live Meeting Console
11
12. NMC 5.0 Network Architecture
Microsoft Integration
PSTN
Network
Wireless SIP
Audio
Network
SIP
SIP
Nortel CS1000 Network Nortel Multimedia
Audio Audio/ Conferencing
Video Application
SIP
Cluster
IP SIP
Network Audio/
Video
SIP
Microsoft
LCS/OCS
Office
Communicator
12
13. Microsoft LCS 2005 Integration
Office Communicator 2005
• MS Outlook Calendar entry – schedule a meeting and click to join in
the reminder notice
• Escalate from an IM to an audio or video conference
• Video Conferencing – H.263 provide by Multimedia Conferencing 5.0
• Escalate an audio conference to a video conference
• Attend conference via Office Communicator 2005 or have Multimedia
Conferencing 5.0 dial-out to another number
• Chairperson can dial-out to a participant from the Office
Communicator client
• View the conference participant roster (participants and chairperson)
• Rename participant in roster (chairperson)
• Invite participant via Instant Messaging
13
14. Microsoft OCS 2007 Integration
Live Meeting Console
• MS Outlook Calendar entry – schedule a meeting and click to join in the
reminder notice
• Escalate from an IM to an audio or video conference
• Escalate an audio conference to a video conference
• Attend conference via Live Meeting Console or have Multimedia Conferencing
5.0 dial-out to another number
• Chairperson can dial-out to a participant from the Office Communicator client
Participant
List
14
15. Microsoft OCS 2007 Integration
Live Meeting Console
• View the conference participant roster (chairperson only or participants
can view as well – configured by chairperson)
• Arrange participant roster by criteria
• Rename participant in roster (chairperson)
• Control video source (chairperson)
• Invite participant via Instant Messaging
• Record meeting locally on a PC (chairperson)
• Other Live Meeting features include:
• Sharing content, a program, or desktop
• Display a poling page
• White boarding
• Q&A management
• Create shared notes
• Private chat
• Promote a participant to the chairperson role
15
17. Multimedia Conferencing
Microsoft Outlook Integration
Schedule Conference
• Chairperson can schedule a
conference via Microsoft
Outlook by clicking “Schedule
a Live Meeting”
• A meeting invitation is sent to
participants with conference
details
• At the scheduled meeting
time, participants can click to
join via their Microsoft desktop
client or can dial in
• Conference resources are not
reserved on the Multimedia
Conferencing server
17
18. Multimedia Conferencing
Microsoft Live Meeting Console
Start Conference
• Chair person can start a new
conference and choose to have
the bridge call them back, or
they may dial-in
• Chair person does not need to
use the Office Communicator
client for voice to use the
conference control GUI
• Single ‘Meet Now’ click to start
the conference
18
19. Multimedia Conferencing
Microsoft Live Meeting Console
Start Conference
• Pop-up dialog provides the choice to either have the bridge call you,
or dial-in
• Enable Call Controls pop-up allows you to select your role (e.g.
Leader, Participant)
19
20. Multimedia Conferencing
Microsoft Live Meeting Console
Inviting Conferees
• All participants invited to Join
Invitation ‘By Phone’
Invitation ‘By E-Mail’
NMC ‘Toast’ Pop-Up
20
23. Multimedia Conferencing
Administrators Can Expect
• QOS monitoring and alerting – Simplifies Management
• Provides real-time QOS statistics
• Music playlist options – Reach Participants with a Message
• Customers can provide music, advertisements, messages, etc. on a web server that
NMC will access
• Internet radio streaming as music source
• Centralized licensing server – Allocate Resources as Needed
• Provision licenses across the NMC cluster
• Report generator – Quick Access to Data
• Traffic and usage reports
• Report export function
• Extensive data archiving - Easy to Troubleshoot
• Detail records, operational measurements (OM), etc.
• Signaling and media audits – Resource Efficiency
• Administrators can detect stale sessions faster
• Premium conferencing algorithm – Superb Quality
• Enhances regulation of participant volume and provides echo suppression
23
26. Multimedia Conferencing
Advantages
Advantage Multimedia Advantage Multimedia
Conferencing Conferencing
Secure external PSTN access
a Reservationless conferencing –
anywhere, anytime a
Access to audio conference from
any device a Continue conference without
chairperson a
Telephone announcements,
participant controls, chairperson a Standards based video
conferencing (H.263) a
controls, prompts, help, whisper
Audio and video both supported in
commands, etc.
a single conference a
Scalable to 5600 ports per cluster
a On-demand conference recording
Resilient/redundant solution
a
a Real-time QOS monitoring
Proven reliability (Meet Me
a
evolution) a Report generator (QOS, Alarms,
LCS 2005 Integration
OM, usage, statistics, etc.) a
a Multilingual support (8 languages)
OCS 2007 integration a
a Music play list options (Web,
Fast Start – start conference Internet, music, advertisements, a
without the chairperson a etc.)
Operator assistance and control
a
26
27. Nortel Multimedia Conferencing 5.0
Bring Conferencing In House and Save $$$
• A robust, scalable audio/video conferencing solution
• Move from just talking to working together with
Multimedia Conferencing and Microsoft integration
• Proven ROI – Payback is typically 6-12 months
• Always on, always available – Reservation-less
Conferencing
• Simple to use and manage
27
28. The Nortel Business Case
• 35,000 employees
• 20,000 conference users
• 15.5 million conferencing service
minutes per month
• $0.05 per conferencing minute
• Annual cost of $7.7M
Payback in 8 months
Go to www.nortel.com/conferencing to calculate your ROI
ROI
28
29. The Conferencing Business Case
• Removes the cost of travel
• Promotes teamwork and
collaboration
• Improves employee productivity
• Shortens the decision making
process
• Enables employees to maintain a
better work/life balance
29
