1. Streaming media over the Internet A million channels and there is still nothing on! By Samuel Shiffman Streaming Technologist Seton Hall University [email_address]

2. Why are we turning our computers into television sets ? Question:

4. What is Streaming Video ? Streaming multimedia allows the user to begin viewing video clips without first completely downloading the entire file. After a brief initializing and buffering, the file begins to stream.

5. Most streaming media requires that the viewer install a downloaded player on the viewing computer . Keep in Mind..

6. What are the Current players?

12. How do I get my Media on the Web? The process of preparing audio and video sources such as video tapes, film, CD, slides etc. for streaming media is called “encoding”. How do I get my Media on the Web?

13. Encoding Encoding requires specialized playback and capture equipment and software that converts the audio/video signal to a streaming media file in the format of choice. Encoding Media Files

14. Production Audio and video quality in streaming video are highly dependant upon the original source material. Using professional quality tape formats when acquiring the source will help to ensure good image quality in streaming. Streaming Media Production

15. Encoding It is very important that quality standards and professional equipment be used in the encoding process. When the source is “captured” all audio and visual information is converted digitally. Keep in Mind!!!!!

16. Encoding This means that if your source footage stinks, video “noise” or poor signal quality is also captured and encoded. This adds to the overall file size and bandwidth requirements to play the file and degrades the overall performance of the streaming media.

17. Encoding The Better the Source, the Better the Stream. Keep in Mind!!!!!

18. Production Remember that all audio and visual information will be captured and “encoded” in the stream. That means that unnecessary camera movement, high motion backgrounds, and “busy” scenes will result in streaming media that requires more bandwidth and may not play clearly. Streaming Media Production

19. Production Appropriate lighting and camera techniques are also critical for the best streaming media. Streaming Media Production

20. Production The best images for streaming are steady, fairly simple compositions such as a head and shoulders shot. Streaming Media Production

21. Target Audience The viewers that watch your streaming media are called the “Target Audience”. Target Audience and Bandwidth

22. Target Audience It’s important to know as much about them as possible before selecting streaming formats. Target Audience and Bandwidth

23. Target Audience The type and size of connection to a network or the Internet that the target audience has will help to determine the “bandwidth” that your clips should be encoded for. Target Audience and Bandwidth

24. Bit Rate The rate at which a clip is encoded for is called "bit-rate.” If the target audience is 56K modem users, a clip encoded at a bit rate of 80 Kbps will be useless to them. Bit Rate

25. Bit Rate They won’t be able to play it and will have a frustrating experience. Bit Rate

26. Players It’s also important to determine what players your target audience is likely to have.

27. Players Remember, if the viewer does not have the player installed, they will have to download it. Many times, clips will be encoded in several formats, and at several bit rates to accommodate different players.

28. Multimedia Video Production Process Reality Check: What do I need to make a streaming media presentation?

30. Multimedia Video Production Process Real Video = Real Producer QuickTime = Sorenson Broadcaster Encoding Production Software Windows = Media Encoder

31. Multimedia Video Production Process Media Cleaner Pro - Terran Adobe Products like Premiere Encoding Production Software Sound Forge - Sonic Solutions

33. Servers Remember: In order to stream media you need a server that is configured with the right streaming software.