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Community Monetization with Mobile App,[object Object],Case Studies of Apple iAd & Google Admobon iOS & Android platform,[object Object],Winter WongFounderTapatalk - Quoord Systems,[object Object]
Agenda,[object Object],Sharing our Idea & Experiences,[object Object],Your options to monetize on mobile,[object Object],Real case studies on iAd and Admob,[object Object]
Who we are,[object Object],[object Object]
Forum API
Forum System Agnostic
Focus in iOS & Android
Built & customized over 50 community apps on iPhone and Android,[object Object]
Challenges,[object Object],High cost to develop,[object Object],Multiple device support,[object Object],Cookie cutter apps?,[object Object],May not work with your existing monetization channels,[object Object]
Forum Con - Winter Wong - Community Monetization with Mobile App
Sell the splash screen,[object Object],“this app is sponsored by…”,[object Object]
App selling for $1.99,[object Object],Quick and easy way to generate revenue,[object Object],Royal members to donate money to cover app dev cost.,[object Object],Change it to free app over X months,[object Object]
Only Premium Members can login,[object Object],Login access (PM, Subscription etc) to only users who paid.,[object Object],Complement with your existing subscription model,[object Object]
Hiding ads from Premium Members,[object Object],Only display ads to regular members,[object Object]
Show iAd to Guest,[object Object],Encourage registration, drive membership,[object Object]
Free app + Premium app,[object Object],Free app with Adsense,[object Object],Paid app with customized theme, no ads, access to special sub-forums (content),[object Object]
Skimlinks / Viglink integration,[object Object],Convert all out-bound link to affiliated links,[object Object]
iAd + In-app purchase,[object Object],Remove iAd for $2.99,[object Object]
Our experience w/ iAd,[object Object]
iAd Fill Rate,[object Object]
iAd Performance by Country,[object Object]
iAd Advantages,[object Object],Higher eCPM (if filled…),[object Object],Easy to setup,[object Object],E.g. keywords are from your app meta-data,[object Object],Low fill-rate can be resolved programmatically with secondary inventory,[object Object],Your in-house banners,[object Object],Admob, Greystripe etc,[object Object],Hidden issue…,[object Object],[object Object],[object Object]
Admob Highlights,[object Object],Covers all major mobile platforms,[object Object],Easier to setup from developer perspective,[object Object],“House Ads” allow you to mix your own inventory with Admob / Adsense ads,[object Object],“Advertise your app” via banner exchange,[object Object],Decent fill-rate but very low eCPM,[object Object]
Case Study on Forum Foundry,[object Object],Forum Foundry runs a network of forums,[object Object],DroidForums.net forum 170,000 members,[object Object],Admob enabled,[object Object]
Forum Con - Winter Wong - Community Monetization with Mobile App
Forum Con - Winter Wong - Community Monetization with Mobile App
Forum Con - Winter Wong - Community Monetization with Mobile App
Conclusion,[object Object],Forum app increase users’ stickiness to your forum,[object Object],8 ways to monetize but no “get-rich-quick” scheme,[object Object],Current monetization options can cover your app development cost but not a main revenue driver of your business ,[object Object],But it will in future…,[object Object]

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Forum Con - Winter Wong - Community Monetization with Mobile App

Notes de l'éditeur

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