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Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
Metrics Every Webmaster (Should) Know ,[object Object],[object Object],[object Object],[object Object],[object Object]
#1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
 
How much is the content worth?
What should it be worth?
 
 
 
 
But how? Content monetization is a practice Like SEO
Readers do not equal money  Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
</FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942

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Affiliate summit presentation - VigLink

Notes de l'éditeur

  1. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  2. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  3. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  4. Target users who will come to your site looking for something specific
  5. Build authority with your readers, if they trust you, they’ll buy from you
  6. VigLink dashboard snapshot.