Project Shakti Targets small villages with population of less than 2000 people or less. It seeks to empower underprivileged rural women by providing income-generating opportunities, health and hygiene education through the shaktivani programme, and creating access to relevant information through the i-shakti community portal Shakti is a pioneering effort in creating livelihoods for rural women, organized in self-help groups , and improving living standards in rural India Shakti provides critically needed additional income to these women and their families, by equipping and training them to become an extended arm of the company's operation It has already been extended to over 5000 villages in 52 districts in Andhra Pradesh, Karnataka, Gujarat and Madhya Pradesh. A typical shakti entrepreneur conducts business of around rs.15,000 per month, which gives her an income in excess of rs.1000 per month on a sustainable basis.
Underground reservoir and an overhead tank for water
All the structures are earthquake and cyclone-resistant
Rs. 10 crore - relief and rehabilitation of tsunami affected families by way of relief material, land and construction of facilities Distribution of bread and biscuits to over 500 families in Pondicherry Tondiarpet(Tsunami south India 2006) 12,000 cooked meals for families in Chennai, Nagapattinam, Cuddalore and Andamans
After the floods in Bihar in 2008, HUL contributed 10, 000 kits worth Rs. 60 lakh as first installment of relief material for the immediate relief of the flood affected families of Araria District in Bihar
Wherever necessary, corrective surgery is also arranged for in the city hospitals by the home
Set up on a 72,500 square feet plot, in the heart of the city leased by the company
In 1993, HUL's Doom Dooma Tea Plantation Division set up Ankur
A centre for special education of handicapped children aged between 5 and 15 years
It provides educational, vocational and recreational activities to its 60 inmates (38 boys and 22 girls) These children are taught skills, such as cookery, painting, embroidery, bamboo crafts, weaving, candle making, stitching, etc depending on their aptitudes
Kappagam At present, it takes care of seven boys and 10 girls
'Kappagam' (means 'shelter'), a second centre for special education of mentally and physically challenged children was set up in HUL's plantations in Coimbatore district of Tamil Nadu in 1998
Apart from various rehabilitative inputs, the centre provides the children with physiotherapy and speech therapy
Providing health care
SANJIVANI A free mobile medical service - year 2003 near Assam Two mobile vans dedicated to the project Mobile medical vans camp for six hours in a village everyday and treat nearly 100 patients Sanjivani also undertakes activities like
Khamgaon: HLL is also developing a Rural Education Programme, which aims at using audio-visual aids, like video cassettes and CDs
These tools enable teachers to explain basic concepts in mathematics, like operation on numbers, fractions, algebra and geometry, to primary school children in villages
Fair & Lovely Foundation Aims at economic empowerment of women across India It specifically targets women from low-income groups in rural as well as urban India
Scholarships of upto Rs 1 lakh are awarded to women with aptitude, drive and the ambition to carve a place of pride for themselves in society, but do not have financial strength to realise their dreams
C O N S E R V A T I O n Wa T E r
Silvassa Water scarcity has been one of the biggest crisis facing India Karchond near silvassa spans 1491 hectares and has a population of 3253 consisting of 478 families The chief occupation is farming for 4 months when water is available , after this the population migrates to daman silvassa for labour/contract jobs HUl built 14 bunds(structures made of sacks filled with sand)in 2003,33 bunds in 2004,31 bunds in 2005,18 bunds in 2006,19 bunds in 2007,6 bunds in 2008,19 bunds in 2009 Approximately 5% of total run off was harvested in 2007.This enabled the community to sow a second crop, thereby significantly increasing their incomes
Key results of water conservation 228 families benefitted under various programmes of the project Migration of approximately 60 families for 90 days stopped Rs 900 thousand worth crops produced 134.90 TCM(thousand cubic meter) of water harvested from 2003 to 2008 70 families use toilet blocks 93 acres of land was converted into fertile land as a result of water harvesting
In 2002, the company took up a project in Madhya Pradesh
The mainstay of Madhya Pradesh's economy is agriculture
Prosperity thus means increasing the income of farmers and small town and village entrepreneurs engaged in agro processing and cottage industries.
HUL has helped the government create 'Vindhya Valley', an umbrella brand for food products, and support software for its marketing, manufacturing and distribution.
The upgradation will generate higher sales and higher returns for rural artisan communities, many of whom are women.
To impact even larger groups, HUL is helping the government set up permanent handicraft fairs across top cities and towns of the state. The government already operates about 15,000 fair price shops.
Rural health and hygiene initiative which was started in 2002
Initiated in media dark villages (in up, mp, Bihar, west Bengal, Maharashtra, Orissa) with the objective of spreading awareness about the importance of washing hands with soap
The need for a program of this nature arose from the fact that diarrheal diseases are a major cause of death in the world today.
The simple practice of washing hands with soap and water can reduce diarrhea by as much as 47%
The extension of the lifebuoy swasthya chetna programme to 43000 villages with a view to improve hygiene standards and thereby reduce the risks of infant mortality through diarrhoea is a case in point
Leadership Development at HUL The first Indian chairman of HUL (then HLL), Mr. PrakashTandon, was the founder of IIM-A, a distinguished institution of higher learning. More recently, HUL was a founding member of yet another fine institution, the Indian School of Business (ISB), Hyderabad. These institutions have provided the country countless business leaders. Recognised as among the ‘top ten’ companies for leadership development globally in a survey done by Hewitt Associates in partnership with Fortune and The RBL Group. Building business leaders cannot be a casual exercise undertaken every once in a while. It has to be a part of the DNA of the organisation. At HUL, we have institutionalised the process of attracting, developing and retaining top talent. Some steps in this process are:
The HUL model of grooming human capital The HUL model of ‘human capital development’ builds around three key pillars – leadership development, organisational readiness for the future and broad-based talent development. Organisational readiness keeps us ahead in a market characterised by increasing competitive intensity, changing customer profile and rising consumer aspirations. This is a structured approach of addressing the gaps in the organisation in terms of people skills and capabilities in the context of our future ambition HUL has taken up several initiatives towards building broad-based local talent, both through its own business and also in the local communities where it operates Capability building across functions and at every level of the organisation. Besides on the job training, they undergo up to eight man-days of training every year. On a conservative basis, this implies a staggering one lakh man-days of training across the organisation every year Education and skill development in terms of our ability to create employability Provided sales internship opportunities for more than 1000 students from tier ii and tier iii MBA colleges, exposing them to best practices in industry and providing them with valuable work experience, thus enhancing their employability
Compiled by AsrarHamidani Jai Jhangiani Pankajkalra Rahat Adenwalla SaadSyed Vikramsingh