What is Moblie Commerce? Reasons of growth of M-commerce Limitations Advantages Case Study Future of M-commerce Supporting Graphs NOTE: CASE STUDY AND GRAPHS ARE ARRANGED FROM A SECONDARY SOURCE. -VikrantKd

1. Mobile Commerce
All Set to Explode

2. TEAM

3. Untangling the “Next Big Thing”
Mobile Commerce - "a retail outlet in your customer’s pocket”
Mobile Commerce refers to the practice of conducting commercial
transactions with the help of mobile devices such as mobile phone, personal
digital assistant(PDA), etc.
• Extends the benefit of E-commerce
• Increases reach- wider audience
• Anytime, Anywhere
• HomeShop18 says mobile commerce to contribute more than 25 per cent of
the total traffic in e-commerce by 2015
• Walmart estimated that 40% of all visits to their internet shopping site are
from a mobile device
• Mobile retailers in UK alone are expected to increase revenues up to 31% in
FY 2013-14.

4. Technological innovations-
e.g. faster data transmission technologies and better
mobile devices, enhanced data storage and better
user-interface.
Acceptance to change-
OTHER Factors-
e.g. the increasing penetration of mobile phones in the
society and the integration of world economies.

7. Advantages of M-Commerce
1. For Business
• Extend the reach of business
• Convert the buying impulse into a transaction
• To offer customised services to consumers
2. For Consumer
• Access a business anywhere
• Stay connected with friends
• Access multimedia and location based services

8. Limitations of M-Commerce
• Smaller Displays
Inconvenient to navigate
• Limited Processing Power
Unsuitable to execute programs faster
• Limited Processing Memory
Programs freeze
• Limited Bandwidth
Restricts the interaction of device and server
• Limited Storage Capacity
Unsuitable to carry large amount of data
• Limited Battery Capacity

9. Applications of M-Commerce
• Mobile Money Transfer
• Mobile ATM
• Mobile Ticketing
• Mobile vouchers, coupons and loyalty cards
• Content purchase and delivery
• Location-based services
• Information services
• Mobile Banking
• Mobile brokerage
• Auctions
• Mobile Browsing
• Mobile Purchases
• In-application mobile phone payments
• Mobile marketing and advertising
• NFC
• And still counting…..

15. • The Indian rural population is much devoid of information and mobile technology
can bridge this gap.
• The concept of localized services has to be changed.
• Micro credit is a large market in India.
• Central and state governments can use the networks to provide public
information to masses, leading to better governance.

16. THANKYOU!
“The way we spend, send and receive money is changing forever”