Social Media and NPD

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Victoria Gnatoka

Social media and new product development - brand examples

Business Technologie

Social Media and New
Product Development
By Victoria Gnatoka
November 12, 2012

• Go to Citroen UK Facebook page
• Visit “virtual factory”
• Choose your preference in the following elements:
•The number of doors (three or five)
•The colours of the body, detail and dashboard
•Other features of the car (Bluetooth, Sat-Nav and alloy wheels)
• Submit
• Enter into a prize draw
• Share your design
http://youtu.be/5K3hLBGO53s

Social Media Loyalty Programm
AirScore
•
http://vimeo.com/30185711

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Social Media and NPD

1. Social Media and New Product Development By Victoria Gnatoka November 12, 2012

3. • Go to Citroen UK Facebook page • Visit “virtual factory” • Choose your preference in the following elements: •The number of doors (three or five) •The colours of the body, detail and dashboard •Other features of the car (Bluetooth, Sat-Nav and alloy wheels) • Submit • Enter into a prize draw • Share your design http://youtu.be/5K3hLBGO53s

4. RESULTS: 24,000 configurations!

6. http://youtu.be/kbVc2UyYwWs

7. My Estonian Air •

8. Light & ECO •

9. Restaurant in the Sky •

10. Social Media Loyalty Programm AirScore • http://vimeo.com/30185711

11. Peek and Seat •

12. Facebook auctions •

13. Facebook auctions (2) •

14. BENEFITS OF SOCIAL MEDIA Virtual laboratory of ideas Two way communication – direct & immediate feedback Extra value for customers – direct response to their needs Co-shaping the whole brand Co-creation – increased trust & loyalty Creating online advocacy Driving revenues

15. SOCIAL MEDIA AS A DIRECT MARKETING TOOL

16. THANK YOU!