This document discusses the importance of radical co-creation through collaboration between experts from different fields to develop new ideas and solutions. It advocates opening the process to new perspectives from the beginning to achieve meaningful innovation. An example is provided of Nokia's social innovation initiative that brought together leaders in social innovation through a multi-stage process including expert workshops, open online ideation, strategic mapping of opportunities and solutions, and developing proposals with end-users. The presentation argues that incremental or evolutionary changes alone will not lead to the next level of progress needed to address major challenges.

2. V I L L E T I K K A
S T R AT E G I C D I R E C TO R , W E V O LV E
F O R M E R LY S E N I O R F U T U R E S S P E C I A L I S T, N O K I A
T H E C O N F E R E N C E O N S O C I A L P RO D U C T
D E V E L O P M E N T A N D C O - C R E AT I O N
J U N E 2 8 , 2 0 1 1 , P H O E N I X , A Z

3. RADICAL
CO-CREATION

4. WHY

5. THE WORLD IS CHANGING
FASTER THAN EVER BEFORE.
NO KIDDING.
A N T I C I PAT I N G A N D B E T T E R R E A C T I N G TO T H E
C H A N G E H A S B E C O M E A C R I T I C A L C A PA C I T Y F O R
E V E RY C R E AT I V E E N D E AV O R F RO M S E RV I C E D E S I G N TO
P RO D U C T I N N O VAT I O N A N D U R B A N P L A N N I N G .

6. OUR FUTURE IS TBD BY:
C L I M AT E C R I S I S , S O C I A L W E B , A RT I F I C I A L
INTELLIGENCE, STEM CELLS, POLLUTION,
PA N D E M I C S , S E N S I N G E N V I RO N M E N T S , R E C E S S I O N ,
PEAK RESOURCES, SENSORIAL ENHANCEMENTS,
P O P U L AT I O N G RO W T H , P O V E RT Y, M O B I L E
A U G M E N T E D R E A L I T Y – A N D B Y M A N Y OT H E R M A J O R
F O R C E S A N D D E V E L O P M E N T S .

7. THE GOOD NEWS:
M A J O R C H A N G E A N D T H E F O RT H C O M I N G B I G
C H A L L E N G E S T R A N S L AT E I N TO H U G E O P P O RT U N I T I E S
TO C R E AT E N E W A N D B E T T E R WAY S O F L I V I N G A N D
D O I N G B U S I N E S S .

8. DON’T CREEP – LEAP.
“ W E C A N ’ T S O LV E P RO B L E M S U S I N G T H E S A M E K I N D
O F T H I N K I N G W E U S E D W H E N W E C R E AT E D T H E M .”
– A l b e r t E i n s t e i n

9. WHAT

10. AIM FOR RADICAL
INNOVATION.
INCREMENTAL
EVOLUTIONARY

11. I N C R E M E N TA L C H A N G E K E E P S T H E W H E E L S
RO L L I N G F O R T H E N E X T F E W M I L E S B U T M I G H T
R E S U LT TO B A C K WA R D C H A N G E I N T H E L O N G
R U N .
E V O L U T I O N A RY C H A N G E C R E AT E S S H O RT T E R M
S U C C E S S – B U T O F T E N T H AT ’ S A L L I T H A S TO
O F F E R A N D W O N ’ T TA K E YO U TO T H E N E X T
L E V E L .
O N LY T H I N K I N G T H E U N T H I N K A B L E – A N D
A I M I N G F O R R A D I C A L I N N O VAT I O N – C R E AT E S
T H E C A PA C I T Y TO S TA RT A N E W E R A .

12. N E W I D E A S
E X I S T I N G
NEW
E N A B L E R S
E N A B L E R S
E X I S T I N G I D E A S

13. COMBINE NEW IDEAS &
NEW ENABLERS.
T H E S E C O M B I N AT I O N S O F T E N E M E R G E F RO M A
C O L L A B O R AT I O N B E T W E E N L E A D I N G E X P E RT S F RO M
D I F F E R E N T F I E L D S . R A D I C A L C O - C R E AT I O N D O E S N ’ T
H A P P E N W I T H YO U R E V E RY DAY C O N S U M E R S O R E V E N
PA S S I O N AT E F A N S . I T H A P P E N S T H RO U G H N E W
J O U R N E Y S TA K E N TO G E T H E R W I T H T H E M O S T
I N T E R E S T I N G T H I N K E R S A N D D O E R S I N T H E F I E L D.

14. CONNECT AND
COLLABORATE WITH
THE “CRAZY ONES”.
SEEK AND PLAY WITH THE EXPERTS WHO ARE ON THE CUSP OF
CULTURAL, ARTISTIC OR TECHNOLOGICAL CHANGE – PEOPLE
WHO DARE TO THINK DIFFERENTLY AND DEVELOP NEW IDEAS
ABOUT FUTURE AND ACTIVELY EXPERIMENT WITH NEW MEANS
TO GET THERE.

15. ARTISTIC
RADICAL
EXPLORATION
CO-CREATION

16. HOW

17. OPEN COLLABORATIVE PROCESS
> MULTIPLE ENTRY POINTS FOR
RADICAL CO-CREATION:
PROBLEM &
IDEATION &
EVALUATION &
INSIGHT
CONCEPTING
ITERATION
DEFINITION

18. KEEP IT OPEN AND
COLLABORATIVE FROM
THE VERY BEGINNING.
T H E M O R E YO U DA R E TO C O L L A B O R AT E A N D T H I N K
D I F F E R E N T LY AT T H E B E G I N N I N G O F YO U R P RO C E S S ,
T H E B E T T E R C H A N G E S YO U H AV E F O R C O M I N G U P
S O M E T H I N G G E N U I N E LY D I F F E R E N T. R A D I C A L C O -
C R E AT I O N I S O F T E N S K E W E D M O R E TO WA R D T H E
F I R S T P H A S E S O F T H E D E V E L O P M E N T P RO C E S S .

19. CASE:
CHANGE CONNECTIONS &
NOKIA
N O K I A ’ S S O C I A L I N N O VAT I O N I N I T I AT I V E I N 2 0 1 0
B RO U G H T TO G E T H E R L E A D I N G E X P E RT S O N S O C I A L
I N N O VAT I O N F RO M VA R I O U S F I E L D S – H A C K E R S ,
D E S I G N E R S , E N G I N E E R S , P O L I C Y M A K E R S , AC A D E M I C S ,
I N N O VATO R S , S O C I A L E N T R E P R E N E U R S , E T C – TO
E X P L O R E T H E E M E R G I N G O P P O RT U N I T I E S F O R M O B I L E
I N F O R M AT I O N A N D C O M M U N I C AT I O N S T E C H N O L O G Y
TO H E L P P E O P L E TO B E T T E R T H E I R L I V E S .

21. FIRST: EXPERT WORKSHOPS TO
IDENTIFY ISSUES AND
OPPORTUNITIES
F I R S T W E R U N W O R K S H O P S W I T H T H E E X P E RT S I N
C O L L A B O R AT I O N W I T H T H E F E A S T – S O C I A L
I N N O V AT I O N C O N F E R E N C E TO R E D E F I N E T H E
V I E W P O I N T S TO T H E M A J O R G L O B A L I S S U E S A N D
I D E N T I F Y N E W F O C U S P O I N T S .

22. SECOND: OPEN INNOVATION
ONLINE PLATFORM FOR
IDEATION
THEN, WITH NEW FRESH FOCUS POINTS, WE INVITED A
B RO A D E R C O M M U N I T Y O F S O C I A L I N N O VATO R S A N D
E X P E RT S TO E VA L U AT E T H E T H I N K I N G , S U B M I T T H E I R
O W N I D E A S F O R N E W S O L U T I O N S , A N D C R E AT E N E W
C O N N E C T I O N S B E T W E E N T H E S O L U T I O N I D E A S .

23. THIRD: STRATEGIC
OPPORTUNITY MAP AND NEW
SOLUTION IDEAS
A F T E R T H E O P E N I D E AT I O N P H A S E T H E O P P O RT U N I T Y
AREAS WERE MAPPED AND SOLUTION IDEAS
S Y N T H E S I Z E D TO P RO V I D E A N E W WAY O F T H I N K I N G
A B O U T T H E P O S S I B I L I T Y F O R M O B I L E I N F O R M AT I O N
A N D C O M M U N I C AT I O N S T E C H N O L O G Y TO B E T T E R
L I V E S O F P E O P L E .

24. FOURTH: DEVELOPING
SOLUTIONS WITH END-USERS
T H E S T R AT E G I C O P P O RT U N I T Y M A P P I N G A N D
S O L U T I O N I D E A S G AV E A S TA RT I N G P O I N T F O R T H E
D E V E L O P M E N T O F AC T UA L S O L U T I O N S I N
C O L L A B O R AT I O N W I T H T H E E N D - U S E R S A N D
C O M M U N I T I E S .

25. WHY
WHAT
HOW

26. RADICAL
CO-CREATION