brand, branding, marketing, marketing management, strategy, marketing strategy

1. Most companies miss the point in
branding. They think it’s their logo +
colors or marketing communication.
Brand started as symbols. Today you need more.
You need a relationship. Brands have
become emotions.

2. What is a brand?
Understanding marketing in digital era

3. Everything starts with great business…
IDEA

4. Great business idea. Let’s brand it.
SUCCESS

5. The Brand idea of…. becomes success
FERRARI

6. Create new versions of the idea
IDEAIDEA IDEA
IDEA

7. Ideas become selection
IDEAIDEA IDEA
IDEA

8. Distribution channels create presence
IDEA IDEA
COMPANY
IDEA
IDEA

9. Sales & Marketing interact with the audience
IDEA IDEA
COMMS
IDEA
IDEA

10. Customer experience creates relationships
IDEA IDEA
BRAND
IDEA
IDEA
A … is born.

11. Did you think your logo and
company identity is a brand?
You are wrong.

12. BRAND IS EMOTION
YOU ARE MEDIA

13. WWW.ROMEADVISORS.COM
THE POWER IN YOU