The document summarizes the Pappu Zebra Road Safety campaign in India. The campaign features Pappu Zebra, a baby zebra mascot, to educate students and communities about road safety. It describes how Pappu Zebra visits schools and communities, road safety books distributed to students, and traffic junctions developed featuring Pappu Zebra. The campaign has expanded nationally in India and received recognition. It aims to create a network of sensible road users through various educational activities and community engagement initiatives.

2. “PAPPU”
the ROAD-SENSE Zebra…
- Brand Ambassador for Road Safety

3. Road Safety – a Worldwide Crisis
• Of all the systems that people deal with on a daily
basis, road transport is the most complex and the
most dangerous.
• Among children aged 5–14 years, and young people
aged 15–29 years, road traffic injuries are the
second-leading cause of death worldwide.
• Each day at least 2000 children of school age are
killed or seriously injured on the world’s roads.

4. Road Safety – a Worldwide Crisis
• The World Bank estimates that, annually, road
accidents cost two percent of GDP worldwide, i.e.
approx $65 bn to $100 bn.
• The World Health Organisation reports that by the
year 2020, road accidents would be the third leading
cause of death and disability globally, more than
HIV/Aids, TB and Malaria.

5. UNITED NATIONS DECADE OF ACTION FOR ROAD SAFETY
(2011-2020)
• Taking cognisance of the alarming global road safety
crisis, the UN General Assembly Resolution A/64/255
proclaiming a Decade of Action for Road Safety
2011-2020, was sponsored and passed by more than
200 Governments around the world on 02 March
2010.
• India is one of the prominent sponsors and
signatories to the UN Resolution.

6. The Pappu Zebra Road Sense Campaign
• OrgPEOPLE, an organisation based in Kerala, India
with over ten years of field experience in assisting
authorities in community-focused campaigns, has
developed an innovative and educational road safety
campaign for implementation within communities,
especially students.
• This campaign features an attractive media-friendly
baby Zebra named Pappu as campaign mascot, and is
named the Pappu Zebra Road Sense campaign.

7. Pappu Zebra the Road Safety Mascot
Pappu is a cute baby Zebra, whose mission is to promote safe
on-road behaviour within communities, by means of various
events and media products.

9. Pappu Zebra Mascot Launch
Pappu Zebra was officially launched at Trivandrum in June 2009
by Home Minister, Kerala in the presence of DGP-Kerala and
other dignitaries

10. Community visits by Pappu Zebra
Pappu Zebra visited Schools & Colleges to interact with
community members, especially students

11. Pappu Zebra visits communities

12. Pappu Zebra at Community Events

13. Pappu Zebra in the Public Eye
Pappu Zebra features in attractive and eye-catching
Flex Boards, Vehicle Stickers, Hoardings, etc

14. Pappu Zebra Road-Sense Books
The Pappu Zebra Road-Sense Book was released in October
2009, by Hon. Home Minister, Kerala in the presence of H.H.
Maharaja of Travancore, DGP- Kerala, IGP Traffic, and Chief
General Manager, State Bank of India.

15. Pappu Zebra Road Sense Books
• The books feature Pappu Zebra in various road use
situations, and highlights essential road safety
matters for road users, including pedestrians.
• The books incorporate the salient points necessary
for school-level road safety education and are based
on the World Report on Road Traffic Injury
Prevention brought out by the World Health
Organisation (WHO), 2004.

16. Pappu Zebra Road Sense Books
• 5 Lakh copies of the Pappu Zebra Road Sense books
were distributed among school students free of
cost, by Kerala Police personnel
• State Bank of India, Hindustan Petroleum Corp
Ltd, Mahindra & Mahindra & Bharti AXA General
Insurance Co were the early corporate supporters of
the campaign

17. Pappu Zebra Books on Display

18. Pappu Zebra Book Distribution

19. Feedback on Pappu Zebra Road-Sense
Books
• I have gone through the Pappu book of Road –Sense Stories. It is a good
way to teach children through illustrations and brief information about the
road-sense and Safety.
Dr. Srikanth R Marathe (Director, ARAI)
• I am deeply impressed with the work that you are doing in regard to
Community Policing and your focus on road safety. These are badly needed
in our country and certainly, we would like to take this forward.”
S Sen, Principal Advisor, Confederation of Indian Industry
• First of all would like to congratulate you and your team on the initiative
taken in the area of Road Safety. Will be happy to work together
in spreading awareness in regard to safety on roads.
Meenakshi Kukreja, Exec. Director, Society of Indian
Automobile Manufacturers (SIAM)

20. Feedback from Officials
• The Road-Sense Stories book has come out quite well and will surely
impact the young children about the imperative need for disciplined
driving on roads and the responsibility of individual road users to
enforce this discipline in daily life. I congratulate you on this novel
effort to spread the message through school students.
C.V. Narasimhan IPS former Director, Central Bureau of
Investigation & Director General of Police
• Thanks for the information on Pappu Zebra Road Sense Campaign. I
believe it is a wonderful initiative that is much required. I wish you
and Kerala Police the best in this endeavour. I hope you will be able
to replicate this experiment in other metropolises and later on
spread it to cities and towns..
Paramjit S Bawa IPS, Former DGP &
ex-member Prisons Reform Committee

21. Feedback from Students
• “...The book has taught us that, in addition to all other senses which our textbooks
taught us, there is a very important sense called road sense..this book taught us
many signals which were unknown to us....Pappu is our best role model!”
Anelia Jolly, Class XI
• “ Pappu Zebra helps people to create awareness within themselves...creation of
awareness among children is much more useful than trying to create it in adults.
The peculiarity of this book is that everything is easily conveyed through the
attractive pictures in this book, and any body who loves colours will surely not fail
to go through it...”
Varada U, Class XI
• “ ..The Kerala Police Traffic Wing was wise in believing that important messages
could be brought to the public through this booklet...The zebra’s witty dialogues
and sense of caution has made him a great success among the members of our
school...”
Ashif Kabeer, Class X

22. Pappu Zebra street plays by college
students
College Students enacted street plays on Road Safety wearing
Pappu Zebra costumes. Hon. Transport Minister -Kerala was
present at several such events.

23. Pappu Zebra Junctions
Selected busy Traffic junctions in Kerala are being developed as Pappu Zebra
junctions. The first Pappu junction was inaugurated in Thrissur by Mayor
Prof. Bindhu in January 2010. Subsequently, several other junctions have
been developed with assistance from Hindustan Petroleum Corporation Ltd.

24. Pappu Zebra Junctions in Kerala

25. The Pappu Zebra Road Sense campaign
attains national stature…
• The Pappu Zebra Road Sense campaign was
presented at a National Conference of DGPs in New
Delhi, and this initiative of Kerala Police received
much appreciation.
• As a consequence, OrgPEOPLE has been approached
by the authorities in several states to roll out the
campaign in those states as well.

26. Pappu Zebra goes Global…
The Pappu Zebra Road Sense Books came in for much acclaim
at the International Safety Media Awards; London, September
2010

27. The Pappu Zebra Road Sense campaign
footprint in India expands…
• The Pappu Zebra campaign was invited to associate
with the prestigious Science Express project of
Government of India to spread road sense among
communities across India.

28. Pappu Zebra on Science Express
From right: Mr Chander Mohan (Chief Executive, Science Express), Vinay
Varma Raja (CEO, OrgPEOPLE), Dr Dwivedi (Scientific Advisor, Govt. of India)
Ravi Saxena IAS (Addl. Chief Secretary Gujarat), Paresh Taparia (Assoc.
VP, HSBC) & Artist Nandan Pillai

29. Pappu Zebra & friends on Science Express
Left: Pappu Zebra attracts a young child
Right: Science Express educators with Pappu

30. Pappu Zebra in Rajasthan

31. Pappu Zebra in Rajasthan
During the National Road Safety Week 2011 celebrations in
Jaipur, Hon. Chief Minister of Rajasthan Sri Ashok Gehlot launched
Pappu Zebra as the official road safety mascot of Rajasthan

32. Pappu Zebra in Rajasthan
Hon. Transport Minister Sri B K Sharma had earlier released Pappu
Zebra Road Sense Stickers during the Lions Clubs Service Week to
initiate the campaign in Sep 2010.

33. Pappu Zebra in Rajasthan
Pappu Zebra was a very visible presence at several events during
the National Road Safety Week celebrations in Jaipur, interacting
with community members, officials and students

34. Pappu Zebra in Rajasthan
Pappu Zebra also participated in a motorcade through the streets
of Jaipur, along with school students and traffic officials

35. Pappu Zebra in Rajasthan
• Pahal People’s Trust is the field partner for the Pappu Zebra
Road Sense campaign in Rajasthan.
• For details, contact : Ms. Prerana Singh, CEO
• Address: Pahal People’s Trust
Tonk Road, 78, Pratap Nagar Colony,
Near Glass Factory, Jaipur, Rajasthan 302018
Ph: 0141 – 2712130 / 09829733893

36. Pappu Zebra in Orissa

37. Pappu Zebra in Orissa
In Orissa, the Police Commissioner of Bhubaneswar-Cuttack launched Pappu
Zebra during the National Road Safety Week 2011. Seen above: Pappu with Sri B
K Sharma IPS, Commissioner of Police, Smt Ritu Arora IPS, Addl CP, & others at
the launch event at DAV Public School, Bhubaneswar

38. Pappu Zebra in Orissa
Pappu Zebra was welcomed to Orissa by well known public figures
including film stars and sports personalities

39. Pappu Zebra in Orissa
Pappu Zebra proved to be a big hit among school children and
traffic police officials at the launch event

40. Pappu Zebra in Orissa
The media too welcomed this road safety initiative of the police
authorities, in association with community groups and schools

41. Pappu Zebra in Orissa
• The Forum for Prevention of Road Accidents (FPRA), Orissa is
the field partner for the Pappu Zebra Road Sense campaign in
Orissa.
• For details, contact : Mr. Bikash Mohapatra, Secretary
• Address: Forum for Prevention of Road Accidents,
Mahanadi Vihar, Naya Bazar
Cuttack 753004 , Orissa
Ph: 0671 – 2115699 / 09437195251

42. Pappu’s Slogan:
“Come…Join the Road-Sense Community !”

43. Pappu Zebra Road Sense Campaign
OBJECTIVES

44. Campaign OBJECTIVES
• To sensitize community members above the age of 5
years about road safety issues.
• To educate students about the principles of safe road
use.
• To inculcate awareness about various road safety
aspects among road-users, including pedestrians and
vehicle users.
• To promote events and activities that encourage the
adoption of safe road use practices by all road users.
• To create a community of sensible road users with a
concern for other road users as well.

45. CAMPAIGN COMPONENTS - PHASE I
• Pappu Zebra visits to local Communities
• Pappu Zebra Books, Posters & other materials
for free distribution among school students
• Formation of Pappu Zebra Road Safety clubs in
schools
• Pappu Zebra Art & Essay Competitions
• Pappu Zebra Junctions at busy intersections

46. CAMPAIGN COMPONENTS - PHASE II
• Pappu Zebra Virtual Community
(Facebook, Twitter, etc.)
• Pappu Zebra Animations (2-D & 3-D) for public
screening and on mass media
• Pappu Zebra Road Safety Film Festival for
school & college students
• Etc, etc…

47. OrgPEOPLE seeks to work in cooperation with stakeholders
and authorities to promote road safety in communities
across India
For more info, contact :
Vinay Varma Raja
Director, OrgPEOPLE
Harwin Plaza, Dr A R Menon Road
Naikanal, Thrissur, Kerala 680001
www.orgpeople.com
Ph: 0487 2320896 / 094463 75338
E-mail: webmaster@orgpeople.com / varmapkrv@gmail.com
** **

48. PRESENTATION
February 2011