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Human cognition, things we do each day without even realising.At every minute cognition is happening; our brains process incredible amounts of information. We’re able to take it in, put it into context, and go through multiple stages of analysis, and then act on it.
Each of you is listening to the words I’m saying and performing many cognitive functions at once. You’re making sense of audible sensory data, deciphering the meaning of the words and deciding how to react, all in real time.
Try and think of it as a map. To drive from here to Birmingham, just using B roads, 20% of the roads a commuter drives on, will take 4 hrs. Okay great. You’d still get there, eventually, but you’ll take many unneeded turns, use a lot of fuel, and will get have to stop in traffic at many other towns on the way. Now if you leverage the other 80% of commuter roads, motorways and A roads, you get there quicker, save fuel, and enable yourself more time for other things. We are driving blind at the moment, veering through these B roads.
A recent IDC study found that 61% of knowledge workers access four or more systems on a regular basis and 13% need to access 11 or more systems to get the information they need to do their jobs!