Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Paris product tank growing(with)your community
1. PARIS PRODUCT TANK
GROWING (WITH) YOUR
COMMUNITY
Which users do you
have/want/need to care for?
And how do you do it?
Vincent Roussilhon
2. The 4 stages of user targeting
Who you target depends on
your growth phase
3. 1: All about YOU
You know the use case
You are the user
(or very close to it)
4. 2: All about THEM
Your first real world users
The heart of your community
Their feedback is key
It is your vision confirmed
They can become your best ambassadors and
advisors
5. 3: Who are you calling “average”?
A.K.A the hard transition
Who is your average user?
Learn to tune out the “vocal minority”
(but don‟t ignore it)
The hard part:
You are part of that minority now
6. Average Joe
Going for the next 20M users?
Your average user
!=
THE average user
How “mass market” do you really want to be?
11. „s solution: Online booking
Passengers prepay their seat
They commit and know that have a spot saved
Drivers know the passenger is committed
No more “no show”
Number of seats is adjusted automatically
Passengers know the data is reliable
Providing added value through payment