A brief presentation on: learning about service design, Service Design Drinks Madrid, a special night @ Utopic_US with the H2i institute students and other community

1. learning about
Service Design
SDD Madrid 29.02.2012
Vincenzo Di Maria
@vdmdesign
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

2. commonground is where design meets social change
www.gotocommonground.com
@cmngrd
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

3. 18 years in Sicily + 3 years in Rome + 6 months in Exeter + 6 years in London + 1 year in Lisbon
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

4. influence and inspiration
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

5. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

6. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

7. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

8. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

9. Method is a way of doing or approaching something,
especially a systematic way.
Methodology is a system or collection of methods used
in a particular area of study.
Process is a series of actions or steps taken in order to
achieve desired outcomes.
Mindset not methods!
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

10. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

11. ?
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

12. will you paint something memorable?
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

13. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

14. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

15. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

16. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

17. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

18. Service Design what?
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

19. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

20. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

21. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

22. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

23. CREATIVITY
EMPATHY
STRATEGY
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

24. 1. 2. 3.
identify needs create synergy delivering
[opportunity] [partners & tangible outputs
resources] [design]
4. 5.
achieving 6.
measure sustain change
meaningful social impact [implementation]
outcomes [SROI]
[impact]
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

25. Interdisciplinary collaboration is essential
but not always effective
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

26. people have a different understanding of service design
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

27. service design uses existing skills and resources
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

28. comparing creative processes
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

29. developing a creative processes
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

30. provide a ‘safe ground’ and a ‘real context’: client briefs
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

31. real life brief 1: business focus
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

32. real life brief 2: public sector focus
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

33. real life brief 3: charity sector focus
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

34. design research is not ethnography...
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

35. good resources and case studies are essential
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

36. mentoring as external critical voice
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

37. expert talks
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

38. online interactive presentations
Participatory Service Networks!
Executive Summary!
August 2011!
!"#" Confidential!
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

39. peer critique
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

40. peer learning
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

41. using methods and tools
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

42. internal review
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

43. prototyping again and again
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

44. user journey mapping
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

45. pressure for clients final critique
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

46. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

47. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

48. a new generation of service designers
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

49. a great way to learn about it
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

50. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

51. Welcome to the future
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

52. Central Saint Martins Kings Cross
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

53. 2012 is a special year to be here
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

54. “I slept and dreamt that life was joy. I awoke
and saw that life was service. I acted and
behold, service was joy”
Rabindranath Tagore
SDD Madrid 29.02.2012
Vincenzo Di Maria
@vdmdesign
Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US