How to shoot down any start-up project see more @ vinhly.com

2. Technology Criticize the technology If you don’t understand the technology, say it’s not for use in real life If you understand the technology, say there’s nothing innovative Scientists love their technology. Don’t let them talk about that and interrupt them as often as possible, or they might get confident. Say technology is only 5% of the innovation and the rest is experience and know-how. (EKH © is EQ property) ✔

3. Criticize the team (1) Criticize the team You’re like a one-man orchestra. That’s sad. There’s no majority, you’ll be blocked There’s always a frustrated minority. There will be tension You’re creating a company, not a football team 1 person 2 … 3… 4 or more Young start-ups don’t know anything about company structure. Ask them about their partnership structure, the company legal form, their advisory board, and be amazed by their ignorance. ✔

4. Criticize the team (2) Criticize the team How can you sell something if you can’t make it? I guess it will look nice on your chimney with the other stuff nobody will buy How do you expect to run the company when the partners are both stirring in different directions? Who’s running the company, now? No technical skill No sales skill Has the 2 Tell them horrible stories about how companies failed. How the families had to pay consequences and how some partners murdered the others. They need YOUR help to prevent that. (cf EQ Partnership Insurance ©) ✔

5. Criticize the market Criticize the market It’s too competitive. I can’t believe you try to beat google. You should aim higher. There’s no way you’ll be making money selling Ice cream to esquimos. Big market Small market The marketing of a young start-up is always shabby: not enough budget, and not enough time allowed to it. Always shoot down any tries: a professional EQ help or commissioned contractor can do the job. Remember: In this case, if sales remain low, then the product is bad, not the contracted marketing. ✔

6. Investment plans Criticize the financing And by the time you get your first product on the market, a big player has copied it and saturated the market. So then, you spend time looking for money and not creating the product. Then you have a company that you don’t even own and a bunch of naggers on your back Bootstrapping Self funding Business Angels Entrepreneurs are what they are for money. Make sure that they understand that not using EQ Services © will result in sure failure but that EQ is already making too much money to be interested in what they do.