Learn the foot-in-the-door technique that is used in sales and persuasion. You will find more at www.vinh.ly

1. Foot in the door
Start small for big results

3. • The infamous foot-in-the-door
technique is a classic of social
psychology.
• And it is therefore a must-have in the
toolset of the effective
persuader, because it is so effective.

4. What is it?
• Ask for a small request and then ask for
a larger one.
• That’s all.
• It’s the exact contrary procedure of
the door-in-the face.

5. Why does it work?
• People will try to find consistency in
their actions. That’s what we call
congruence. Since they’ve already
complied to the first request, they will
be very much more likely to comply to
the next one.

6. (dating)
• Would you like to have a coffee after
work?
• What about a dinner afterwards?

7. (sales)
• When can I call you?
• Maybe I could come in person to make a
presentation?

8. • I hope you liked this technique, it’s
devastatingly good.
• Visit www.vinh.ly for marketing and
persuasion techniques with comics