WinkTales Creative Solutions Pvt. Ltd. (founded 2012) helps companies communicate effectively with all its stakeholders including customers, employees and vendors. We have been applauded by clients for the quick turn-around time, out-of-the-box thinking & commitment to clients’ business goals. We have been able to carve our niche in Advertising, Design and Communication UI UX Design for Android and IOS Apps, Websites

1. UI/UX Design for Websites & Mobile
Apps
WinkTales

2. One stop Ui/Ux experts catering from strategy to last-mile delivery,
building scalable solutions for new-age business and consumer needs
WinkTales, the Ui/Ux experts
In vogue design methodologies
leveraging the best of contemporary
design styles and languages (IBM, Material, Flat)
Complete development support in line with
updated technologies and frameworks (Angular JS,
HTML5/CSS3, Bootstrap, Ajax, MySQL, PHP)
Scalable solutions that work seamlessly
across platforms and are built to last
keeping in mind future needs
Full fledged in-house team of
UX researchers, designers, business analysts
for comprehensive solutioning
Strategic partners working hand-in-hand
and delivering outputs keeping in mind
final business objectives
Continuously servicing a
diverse Clientele the likes of
IBM, Asian Paints, Mphasis
In a nutshell
Proprietary UX Audit framework
to measure UX effectiveness
for existing and prospective solutions
Proprietary Delivery process
for agile and reliable
delivery of solution

3. WinkTales proprietary UX audit framework
200+ checkpoints for effective UX as part of our UX audit framework which measures
• Home Page Task Orientation
• Navigation & IA
• Forms & Data Entry
• Trust & Credibility
• Writing & Content Quality
• Page Layout & Visual Design
• Search
• Help, Feedback & Error Tolerance
Parameter Raw score # Questions # Answers Score
Home Page 18 20 20 95%
Task Orientation 25 44 32 89%
Navigation & IA 26 29 28 96%
Forms & Data Entry 0 23 0 -
Trust & Credibility 11 13 11 92%
Writing & Content Quality 20 23 23 93%
Page Layout & Visual Design 34 38 38 95%
Search 16 20 20 90%
Help, Feedback & Error Tolerance 0 37 0 -
Overall score 247 172 94%
UX Audit Score
172/247
(94% compliant)

4. WinkTales delivery process for Web & Mob app
• Work with the CXO teams to understand
organizational and stakeholder
priorities
Strategize Deliver Improvise
• Defining various functionalities
• Designing the user work flow, site maps,
defining various screens and relationships
• Ascertaining technology architecture
• Measuring Ui/Ux effectiveness via UX
audit framework, Usability testing via
User Groups
• Software testing to de-bug
software bugs
• Functional testing
• Bug fixes
• Maintenance of solution
WinkTales
Objective Setting
Understanding the ’Why?’
Planning
Chalking out a roadmap
• Creating plan and calendar for
delivery (design and development)
Testing & Maintenance
• Understanding and assimilating the
brand and culture of the organization
Assimilation
Becoming ‘one’ with the brand
Solutioning
Wire-framing
UI Design theme
UI Screen Design & Prototyping
Development
• Creating wireframes of proposed screens
• Click through prototypes(optional)
• Options for UI design theme (inclusive of colour
schemes, iconography, typography)
• Adapting the design theme to all the
screens, as finalized in the wire-framing
• Screen Mock-ups + Asset library + Style Guide
• Click through prototypes(optional)
• Front-end and back-end development
• Sharing insights from analysis
for strategic action
Insight sharing
• Analyzing digital analytics and
leveraging constant active
feedback mechanism from
stakeholders to gather insights
Insight gathering

5. Case studies

6. UI/UX Design for Limited Edition Ecommerce Website

7. IBM Maturity Assessment App

8. IBM Customer Spotlight App

9. Ui/Ux partners for fitness
Start-up (Accenture, Cisco)

10. Ui/Ux partners for fitness
GetActive (Accenture, Cisco)

11. Asian Paints Contractor Relationship Management App

12. Wire Framing for AEIR App

13. Wire Framing for IBM Customer Spotlight app

14. UI/UX Design for AEIR App & Website

15. UI/UX Design for Asian Paints Colour Consultant App

16. UI/UX Design for Asian Paints Wallpaper App

17. About WinkTales

18. 50+
Clients
250+
Projects
4+
Years
15+
Team members
10+
Partners
Incorporated in 2012, WinkTales is a creative agency based out of Bangalore, specializing in
Design, Advertising & Communication.
• Online Campaigns
• Offline & BTL Campaigns
• Ad Production
• Media buying & Planning
• Employee Communication
• Marketing Communication
• Pitch Presentations
• User Interface (UI/UX) for Web &
Mobile Applications
• Brand Identity
• Event Branding
• Packaging
• Marketing Collateral
Services
Advertising Design Communication
Snapshot
WinkTales, a dynamic creative agency

19. Our Clients

20. 15+
Meet the team