A slight overview of the brand equity of the Barclays Premier League

1. B r a n d E q u i t y
• Brand equity is the added value that
endowed to products and services.
• This value may be reflected in how
consumers think, feel, and act with respect
to the brand, as well as the prices, market
share and profitability that the brand
commands for the firm.

4. ORIGIN
• 17 July 1991
• License to negotiate its own broadcast &
sponsorship
• To compete in Europe
• Separated from Football League
• 2nd best league in the world
• $ 2.479 Billion

5. CORPORATE STRUCTURE
• Corporation owned by 20 member clubs
• Each as a shareholder
• FA a special Shareholder
• Elects the chairman and chief executives

6. REVENUE
• Ticket sales
• Selling players to other clubs
• Merchandise (jerseys, shirts, scarves, etc)
• Sponsorship deals (jersey, stadium name, or
billboard around the pitch)
• BROADCASTING RIGHTS

7. DELOITTE FOOTBALL MONEY
LEAGUE

8. LEAGUES COMPARISON

9. TEAM BRAND VALUES

10. BRAND VALUE

11. MOST VALUABLE FOOTBALL
BRANDS

12. INDICATORS
• Club / league history
• Trophies won
• Players
• Owners / shareholders
• Fan base
• Endorsements

13. CHANGES