1. Communication Passing of information, exchange of ideas between a sender and a receiver

2. Communication Process

3. The person or organization that has information to share with another person or group of people

4. Encoding The process of selecting words, symbols, pictures and the like to represent the message that will be delivered to the receivers is called Encoding. It involves putting thoughts, ideas or information into symbolic form

5. is the meaning that the source hopes to convey

6. The Channel is the method by which the communication travels from the source/sender to the receiver CHANNEL OF COMMUNICTAION

7. Decoding Process of transformation the senders message back into act.

8. Receiver Individual or Groups with whom the sender shares information or thoughts

9. RESPONSE The receivers set of reactions after seeing, hearing or reading the message

10. The part of receiver’s response that is communicated back to the sender

11. noise Unplanned Factors that distort or interfere the message reception

12. Marketing Communication Process

13. channel Media decoding encoding Promotional Mix Target Audience Interpretation Source receiver Company Consumer Feed Back- Market Research Response-sales