An analysis of social conversations around LeWeb 2011 -- December 2011. Which sessions at LeWeb 2011 were most interesting to the audience, and what did they say about it?

1. An Analysis of Twitter
Conversations Around LeWeb 2011
December 2011
Saif Ajani, CEO
saif@visibli.com
647.219.7424

2. Tweets per Hour Mentioning LeWeb
(For more, see Tweet Clouds in the Appendix section)
6,000
12/7 10am-11am 12/8 10am-11am 12/9 11am-12pm
(3,755 tweets): Karl (2,821 tweets): Phil (2,998 tweets): Daniel
Lagerfeld launches Libindiscusses Evernote Ek launches new
online fashion brand Spotify radio
12/7 2pm-3pm 12/8 3pm-4pm 12/9 2pm-3pm
4,000 (4,352 tweets): Eric (1,969 tweets): World (2,142 tweets): Sean
Schmidt discusses discusses Schmidt’s Ice Parker and
Android and ICS Cream Sandwich annct ShervinPishevar talk
startups
2,000
-
Dec 7, 2011 Dec 9, 2011
8:00 AM
CET 4:00 PM
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3. Most Popular Accounts @Mentioned
@loic 1,617
@LeWebGame 1,566
@Bill_Gross 1,075
@socialance 965
@frenchweb 912
@francetvdirect 825
@sparker 648
@NETAPORTER 646
@TheNextWeb 565
@cdeniaud 555
- 1,000 2,000
Number of Times @mentioned
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4. Most Linked-to Domains with LeWeb
ustream.tv 1,899
youtube.com 1,781
leweb.net 1,651
instagr.am 1,147
frenchweb.fr 1,118
thenextweb.com 920
yfrog.com 484
leweb2011.sharypic.com 431
memeburn.com 398
zdnet.fr 354
- 500 1,000 1,500 2,000
Number of Times Linked-to
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5. Most Popular Twitter Apps Used
Web 23.1%
TweetDeck 12.9%
Twitter for iPhone 10.9%
Twitter for iPad 6.8%
HootSuite 5.7%
Twitter for Mac 4.3%
Tweet Button 3.3%
Echofon 3.1%
Twitter for Android 2.0%
Twitter for Blackberry 1.8%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
% of Tweets with LeWeb
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6. About Visibli
Visibli is a social media insights and optimization platform that helps brands
better understand their content and communities.
•Who your most influential followers are, and who influences them
•Whatspecific topics your followers are talking about and clicking on
•Whenyou should share each category of content to increase engagement
•Whereyour followers hang out across the web, and where to target them
To contact us, please send an email to Saif Ajani at saif@visibli.com
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7. APPENDIX
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8. Tweet Cloud: 12/7 @ 10am
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9. Tweet Cloud: 12/7 @ 2pm
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10. Tweet Cloud: 12/8 @ 10am
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11. Tweet Cloud: 12/8 @ 3pm
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12. Tweet Cloud: 12/9 @ 11am
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13. Tweet Cloud: 12/9 @ 2pm
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