Sara Wilde-McKeown, Regional Managing Director, Trinity Mirror North West & Wales, delivers her publishing industry report Sara is Regional Managing Director of Trinity Mirror North West & North Wales. The eighty plus North West titles in her portfolio reach 1.8m adults – circa 74% of the region’s adult population and in this capacity. She is also responsible for daily papers in Yorkshire and South Wales and the company’s fast-growing Sport Media division also reports to Sara.

1. Publishing Landscape 2010 Sara Wilde Regional Managing Director Trinity Mirror North West & Wales

6. Steepest downturn in advertising expenditure in recent memory

7. With the majority of media affected by the economic downturn Total advertising market at -16.6% Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC: WARC estimate for directories. Advertising revenues by media % y/y, H1 2009

8. Digital not immune from the effects of the recession -5.2% -3.6% +11.8% Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC Digital revenues by type £m, H12007-2009