For more information on this report please contact ediz.ibrahim@visiongain.com (+44 (0) 2075499976) or refer to our website http://www.visiongain.com/Report/1155/The-African-Mobile-Telecom-Market-2013-2023

1. The African Mobile Telecom Market
2013-2023
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2. Contents
1. Executive Summary
1.1 African Telecoms Growth
1.2 Benefits of This Report
1.3 Who is This Report For?
1.4 Methodology
1.5 Total African Mobile Subscription Forecast 2013-2023
1.6 Total African Mobile Subscription Forecast by Device Type 2013-2023
1.7 Regional African Mobile Subscription Forecast 2013-2023
2. Introduction to the African Mobile Market
2.1 African Mobile Market Structure Overview
2.2 African Countries - Market Definition
2.2.1 African Regions - Market Definition
2.3 African Mobile Broadband Market
2.4 Spectrum Development
2.4.1 Potential Economic Impact of Mobile Broadband Availability
2.5 Taxation: Potential Mobile Uptake Barrier
3. African Mobile Forecasts 2013-2023
3.1 Total African Mobile Subscriptions Forecast 2013-2023
3.2 African Population Growth and Mobile Penetration Forecast 2013-2023
3.3 African Mobile Technology 2013
3.3.1 Alcatel Lucent providing 4G Infrastructure in Ghana
3.3.2 African Mobile Technology Market Share Forecast 2013-2023
3.4 Total African Mobile Subscriptions Forecast by Device Type 2013-2023
3.4.1 African Smartphone Subscription Forecast 2013-2023
3.4.2 African Feature Phone Subscription Forecast 2013-2023
3.4.3 African Tablet/MID Subscription Forecast 2013-2023
3.5 Total African Mobile Operator Revenue Forecast 2013-2023
3.5.1 Total African Mobile Operator Revenue Forecast by Service Type 2013-2023
4. Regional African Mobile Market Forecasts 2013-2023
4.1 Regional African Mobile Market by Subscriptions 2013 – 2018
4.2 Regional African Mobile Market by Mobile Penetration 2013
4.3 Regional African Mobile Subscriber Market Share 2013 – 2023
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3. Contents
4.4 East African Mobile Forecasts 2013-2023
4.4.1 Kenyan Mobile Subscriptions Dip as SIM Cards Deactivated
4.4.2 East African Mobile Subscriber Forecasts 2013-2023
4.4.3 East African Mobile Subscriber Forecasts by Device Type 2013-2023
4.4.3.1 East African Smartphone Subscriber Forecasts 2013-2023
4.4.3.2 East African Feature Phone Subscriber Forecasts 2013-2023
4.4.3.3 East African Tablet/MID Subscriber Forecasts 2013-2023
4.4.5 East African Mobile Subscription by Country 2013
4.5 Central African Mobile Forecasts 2013-2023
4.5.1 Democratic Republic of Congo leads with Greatest Number of Mobile Subscriptions
4.5.2 Central African Mobile Subscription Forecasts 2013-2023
4.5.3 Central African Mobile Subscription Forecasts by Device Type 2013-2023
4.5.3.1 Central African Smartphone Subscription Forecasts 2013-2023
4.5.3.2 Central African Feature Phone Subscription Forecasts 2013-2023
4.5.3.3 Central African Tablet/MID Subscription Forecasts 2013-2023
4.5.4 Central African Mobile Subscription by Country 2013
4.6 North African Mobile Forecasts 2013-2023
4.6.1 Egyptian Ministry of Communications and Information Technology Sets Mobile and Internet
Goals
4.6.2 North African Mobile Subscriber Forecasts 2013-2023
4.6.3 North African Mobile Subscriber Forecasts by Device Type 2013-2023
4.6.3.1 North African Smartphone Subscriber Forecasts 2013-2023
4.6.3.2 North African Feature Phone Subscriber Forecasts 2013-2023
4.6.3.3 North African Tablet/MID Subscriber Forecasts 2013-2023
4.6.4 North African Mobile Subscription by Country 2013
4.7 Southern African Mobile Forecasts 2013-2023
4.7.1 South African Company to Manufacture Handsets Specifically for African Market
4.7.2 Southern African Mobile Subscription Forecasts 2013-2023
4.7.3 Southern African Mobile Subscription Forecasts by Device Type 2013-2023
4.7.3.1 Southern African Smartphone Subscription Forecasts 2013-2023
4.7.3.2 Southern African Feature Phone Subscription Forecasts 2013-2023
4.7.3.3 Southern African Tablet/MID Subscription Forecasts 2013-2023
4.7.4 Southern African Mobile Subscription by Country 2013
4.8 Western African Mobile Forecasts 2013-2023
4.8.1 Will Smartphone Penetration in Western Africa to Lead to App Revolution?
4.8.2 Western African Mobile Subscription Forecasts 2013-2023
4.8.3 Western African Mobile Subscription Forecasts by Device Type
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4. Contents
2013-2023
4.8.3.1 Western African Smartphone Subscription Forecasts 2013-2023
4.8.3.2 Western African Feature Phone Subscription Forecasts 2013-2023
4.8.3.3 Western African Tablet/MID Subscription Forecasts 2013-2023
4.8.4 Western African Mobile Subscription by Country 2013
4.9 Regional African Total Mobile Operator Revenue Forecasts 2013-2023
4.9.1 Regional African Mobile Operator Revenue Forecasts for Voice Services 2013-2023
4.9.2 Regional African Mobile Operator Revenue Forecasts for Data and Non-Voice Services
2013-2023
4.10 Regional African mPayment Market Forecasts 2013-2023
4.10.1 The Kenyan mPayment Market: An Anomaly and Benchmark in
the African Continent
4.10.1.1 M-Pesa’s Abounding Success
4.10.1.2 Kenyan mPayment Market Forecast 2013-2023
4.10.1.3 Kenyan mPayment User Forecast 2013-2023
4.10.2 The Nigerian mPayment Market
4.10.2.1 Nigerian National mPayment Market Forecast 2013-2023
4.10.2.2 Nigerian National mPayment User Forecast 2013-2023
5. Complete National African Mobile Market Analysis 2013
6. SWOT Analysis of the African Mobile Market 2013-2023
7. Expert Opinion
7.1 MTN Group
7.1.1 Which Factors are Driving the African Mobile Market?
7.1.2 What Factors are Restraining the African Mobile Market?
7.1.3 What Trends are you Seeing in the African Mobile Market?
7.1.4 Will Feature Phones Decline in the African Mobile Market?
7.1.5 The Important of Price for Services and Handsets
7.1.6 Expected Growth Rates in the African Tablet Market?
7.1.7 How Does the African Mobile Market Differ from Mobile Market in Developed Nations?
7.1.8 The Ratio of Prepaid vs.Postpaid Mobile Subscribers. Will this Change?
7.1.4 Will Feature Phones Decline in the African Mobile Market?
7.1.9 Which Mobile Services do you Expect to See Rapid Growth With?
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5. Contents
7.1.10 When Will LTE/4G Services see Widespread Uptake?
7.1.11 How Will Penetration Rates Develop in the Next Decade?
8. Leading Companies in the African Mobile Market
8.1 Leading African Mobile Company Scorecard 2013
8.2 MTN Company Overview
8.2.1 South African Regulatory Changes Crippling Mobile Market?
8.2.2 MTN Group Regional African Operations
8.3 Vodafone Company Overview
8.3.1 Vodafone to Expand African Enterprise Offerings
8.4 Orange Company Overview
8.4.1 Orange to bring M-Banking to Africa?
8.5 Mobinil Company Overview
8.5 Mobinil Network and Coverage 2013
8.6 Vodacom Company Overview
8.6.1 Vodacom to Triumph in Low Cost Smartphone Market?
8.7 Etisalat Company Overview
8.7.1 Etisalat Losing African Market Share?
8.8 Glo Mobile Company Overview
8.8.1 Glo Mobile Strategies
8.9 Ethio Telecom Company Overview
8.9.1 Ethio Telecom No Longer Under France Telecoms Management
8.9.2 Ethio Telecom Targets 3G High Speed Internet Market
8.10 Airtel Africa Company Overview
8.10.1 Airtel Africa Changing Strategies to Combat MTN
8.11 Safaricom Company Overview
8.11.1 Safaricom and M-PESA
8.12 Tigo Company Overview
8.12.1 Tigo African Strategy
8.13 Djezzy Company Overview
8.13.1 Djezzy African Strategy
8.14 Maroc Telecom Company Overview
8.14.1 Maroc Telecom Growing Subscribers, Dropping Revenues
8.15 Zain Company Overview
8.15.1 Zain’s Presence in Africa
8.16 Mobilis Company Overview
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6. Contents
8.16.1 Mobilis Bid in 3G Auction
8.17 Cell-C Company Overview
8.17 Cell-C Pricing Strategies
8.18 Nedjma Company Overview
8.18.1 Nedjma’s Vision and Strategy 8.19 Unitel Angola Company Overview
8.19.1 Unitel Angola and Huawei Partner with Ministry of Education for E-Net Internet Expansion
8.20 Inwi Company Overview
8.20.1 Segmentation Strategy the Key to Inwi’s Success?
8.21 Other Leading Companies in the African Mobile Market
9. Conclusions and Recommendations for Success in the African Mobile
Market
9.1 Reduce the Cost of Mobile and Broadband
9.2 Support Collaboration between Governments and the Private Sector
9.3 Encourage Ecommerce
9.4 Total African Mobile Subscription Forecast 2013-2023
9.5 Total African Mobile Subscription Forecast by Device Type 2013-2023
9.6 Regional African Mobile Subscription Forecast 2013-2023
10. Glossary
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7. Contents
List of Charts
Chart 3.2: Total African Mobile Subscriptions Forecast 2013-2023 (Millions, AGR %)
Chart 3.4: African Population Growth Forecast 2013-2023 (Billions, AGR %)
Chart 3.5: African Population Vs. Mobile Subscriptions Forecast 2013-2023 (Millions)
Chart 3.7: African Mobile Penetration Forecast 2013-2023 (%)
Chart 3.8: African Mobile Technology Market Share 2013 (%)
Chart 3.9: African Mobile Technology Market Share 2018 (%)
Chart 3.10: African Mobile Technology Market Share 2023 (%)
Chart 3.12: African Mobile Subscription Forecast by Device Type 2013-2023 (Millions, AGR %,
CAGR %)
Chart 3.13: African Smartphone Subscription Forecast 2013-2023 (Millions, AGR %)
Chart 3.15: African Feature Phone Subscription Forecast 2013-2023 (Millions, AGR %)
Chart 3.17: African Tablet/MID Subscription Forecast 2013-2023 (Millions, AGR %)
Chart 3.19: Total African Mobile Operator Revenue Forecast 2013-2023 ($ Billions, AGR %)
Chart 3.20: Total African Mobile Operator Revenue Forecast by Service Type 2013-2023 ($
Billions)
Chart 4.2: Regional African Mobile Market by Subscriptions 2013 (Millions)
Chart 4.4: Regional African Mobile Market by Mobile Penetration 2013 (%)
Chart 4.6: Regional African Mobile Subscriber Market Share 2013 -2023 (%)
Chart 4.8: Regional African Mobile Subscriber Market Share 2013 (%)
Chart 4.9: Regional African Mobile Subscriber Market Share 2018 (%)
Chart 4.10: Regional African Mobile Subscriber Market Share 2023 (%)
Chart 4.11: East African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %)
Chart 4.14: East African Smartphone Subscriber Forecasts 2013-2023 (Millions, AGR %)
Chart 4.16: East African Feature Phone Subscriber Forecasts 2013-2023 (Millions, AGR %)
Chart 4.18: East African Tablet/MID Subscriber Forecasts 2013-2023 (Millions, AGR %)
Chart 4.21: East Africa Mobile Subscriptions by Country 2013 (Millions)
Chart 4.22: East Africa Mobile Penetration by Country 2013 (%)
Chart 4.23: Central African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %)
Chart 4.26: Central African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.28: Central African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.30: Central African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.33: Central African Mobile Subscriptions by Country 2013 (Millions)
Chart 4.34: Central African Mobile Penetration by Country 2013 (%)
Chart 4.35: North African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %)
Chart 4.38: North African Smartphone Subscriber Forecasts 2013-2023 (Millions, AGR %)
Chart 4.40: North African Feature Phone Subscriber Forecasts 2013-2023 (Millions, AGR %)
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8. Contents
Chart 4.42: North African Tablet/MID Subscriber Forecasts 2013-2023 (Millions, AGR %)
Chart 4.45: North African Mobile Subscriptions by Country 2013 (Millions)
Chart 4.46: North African Mobile Penetration by Country 2013 (%)
Chart 4.47: Southern African Mobile Subscription Forecast 2013-2023 (Millions, AGR %)
Chart 4.50: Southern African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.52: Southern African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.54: Southern African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.57: Southern African Mobile Subscriptions by Country 2013 (Millions)
Chart 4.58: Southern African Mobile Penetration by Country 2013 (%)
Chart 4.59: West Africa Mobile Subscription 2013-2023 (Millions, AGR %)
Chart 4.62: Western African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.64: Western African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.66: Western African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %)
Chart 4.69: Western Africa Mobile Subscriptions by Country 2013 (Millions)
Chart 4.70: Western Africa Mobile Penetration by Country 2013 (%)
Chart 4.71: Regional African Total Mobile Operator Revenue Forecasts 2013-2023 ($ Billions)
Chart 4.73: Regional African Total Mobile Operator Revenue Forecasts 2013-2023 ($ Billions)
Chart 4.75: Regional African Mobile Operator Revenue Forecasts for Data and Non-Voice Services
2013-2023 ($ Billions)
Chart 4.77: Kenyan mPayment Transaction Value Forecast 2013-2023 ($ Billion, AGR %)
Chart 4.79: Kenyan mPayment Revenue Forecast 2013-2023 ($ Billion, AGR %)
Chart 4.81: Kenyan mPayment Cumulative User Forecast 2013-2023 (Millions, AGR %)
Chart 4.83: Nigerian mPayment Transaction Value Forecast 2013-2023 ($ Billion, AGR %)
Chart 4.85: Nigerian mPayment Revenue Forecast 2013-2023 ($ Billion, AGR %)
Chart 4.87: Nigerian mPayment Cumulative User Forecast 2013-2023 (Millions, AGR %)
Chart 8.2: Leading 20 Companies Market Share 2013 (% share)
List of Tables
Table 1.1: Total African Mobile Subscription Forecast 2013, 2018, 2023 (Millions, CAGR %)
Table 1.2: Total African Mobile Subscription Forecast by Device Type 2013, 2018, 2023 (Millions,
CAGR %)
Table 1.3: Regional African Mobile Subscription Forecast 2013, 2018, 2023 (Millions, CAGR %)
Table 2.2: List of African Countries
Table 2.3: List of African Countries by Region
Table 3.1: Total African Mobile Subscriptions Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 3.3: African Population Growth Forecast 2013-2023 (Billions, AGR %, CAGR %)
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9. Contents
Table 3.6: African Population Vs. Mobile Subscriptions Vs. Mobile Penetration Forecast 2013-2023
(Billions, Millions, %)
Table 3.11: African Mobile Subscription Forecast by Device Type 2013-2023 (Millions, AGR %,
CAGR %)
Table 3.14: African Smartphone Subscription Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 3.16: African Feature Phone Subscription Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 3.18: African Tablet/MID Subscription Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 3.20: Total African Mobile Operator Revenue Forecast 2013-2023 ($ Billions, AGR %, CAGR
%)
Table 3.21: Total African Mobile Operator Revenue Forecast by Service Type 2013-2023 ($
Billions, AGR %, CAGR %)
Table 4.1: Regional African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 4.3: Regional African Mobile Market by Subscriptions 2013 (Millions)
Table 4.5: Regional African Mobile Market by Mobile Penetration 2013 (%)
Table 4.7: Regional African Mobile Subscriber Market Share 2013 - 2023 (%)
Table 4.12: East African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 4.13: East African Mobile Subscriber Forecasts by Device Type 2013-2023 (Millions, AGR
%, CAGR %)
Table 4.15: East African Smartphone Subscriber Forecasts 2013-2023 (Millions, AGR %, CAGR
%)
Table 4.17: East African Feature Phone Subscriber Forecasts 2013-2023 (Millions, AGR %, CAGR
%)
Table 4.19: East African Tablet/MID Subscriber Forecasts 2013-2023 (Millions, AGR %, CAGR %)
Table 4.20: East African Mobile Subscriptions by Country 2013 (Country, Population, Subscription,
Penetration)
Table 4.24: Central African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 4.25: Central African Mobile Subscriber Forecasts by Device Type 2013-2023 (Millions, AGR
%, CAGR %)
Table 4.27: Central African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.29: Central African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.31: Central African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.32: Central African Mobile Subscriptions by Country 2013 (Country, Population,
Subscription, Penetration)
Table 4.36: North African Mobile Subscriber Forecast 2013-2023 (Millions, AGR %, CAGR %)
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10. Contents
Table 4.37: North African Mobile Subscriber Forecasts by Device Type 2013-2023 (Millions, AGR
%, CAGR %)
Table 4.39: North African Smartphone Subscriber Forecasts 2013-2023 (Millions, AGR %, CAGR
%)
Table 4.41: North African Feature Phone Subscriber Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.43: North African Tablet/MID Subscriber Forecasts 2013-2023 (Millions, AGR %, CAGR
%)
Table 4.44: North African Mobile Subscriptions by Country 2013 (Country, Population,
Subscription, Penetration)
Table 4.48: Southern African Mobile Subscription Forecast 2013-2023 (Millions, AGR %, CAGR %)
Table 4.49: Southern African Mobile Subscriber Forecasts by Device Type 2013-2023 (Millions,
AGR %, CAGR %)
Table 4.51: Southern African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.53: Southern African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.55: Southern African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.56: Southern African Mobile Subscription by Country 2013 (Country, Population,
Subscription, Penetration)
Table 4.60: West Africa Mobile Subscription 2013-2023 (Millions, AGR %, CAGR %)
Table 4.61: Western African Mobile Subscriber Forecasts by Device Type 2013-2023 (Millions,
AGR %, CAGR %)
Table 4.63: Western African Smartphone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.65: Western African Feature Phone Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.67: Western African Tablet/MID Subscription Forecasts 2013-2023 (Millions, AGR %,
CAGR %)
Table 4.68: Western African Mobile Subscription by Country 2013 (Country, Population,
Subscription, Penetration)
Table 4.72: Regional African Total Mobile Operator Revenue Forecasts 2013-2023 ($ Billions,
AGR %, CAGR %)
Table 4.74: Regional African Total Mobile Operator Revenue Forecasts 2013-2023 ($ Billions.
AGR %, CAGR %)
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11. Contents
Table 4.76: Regional African Mobile Operator Revenue Forecasts for Data and Non-Voice
Services 2013-2023 ($ Billions, AGR %, CAGR %)
Table 4.78: Kenyan mPayment Transaction Value Forecast 2013-2023 ($ Billion, AGR %)
Table 4.80: Kenyan mPayment Revenue Forecast 2013-2023 ($ Billion, AGR %, CAGR %,
Cumulative)
Table 4.82: Kenyan mPayment Cumulative User Forecast 2013-2023 (million, AGR %, CAGR %,
Cumulative)
Table 4.84: Nigerian mPayment Transaction Value Forecast 2013-2023 ($ Billion, AGR %, CAGR
%, Cumulative)
Table 4.86: Nigerian mPayment Revenue Forecast 2013-2023 ($ billion, AGR %, CAGR %,
Cumulative)
Table 4.88: Nigerian mPayment Cumulative User Forecast 2013-2023 (million, AGR %, CAGR %,
Cumulative)
Table 5.1: Complete National African Mobile Market Analysis 2013 (Population, Subscriptions,
Penetration %, Operators)
Table 6.1: SWOT Analysis of the African Mobile Market 2013-2023
Table 8.1: Leading 20 African Mobile Telecom Companies 2013 (Market Ranking, Total Revenue,
Market Share %)
Table 8.3: MTN Group Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.4: MTN African Operations 2013 (Country, Operator Brand)
Table 8.5: Vodafone Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.6: Vodafone African Operations 2013
Table 8.7: Orange Company Overview 2012 (Total Revenue, Revenue from Market, % Revenue
From Market, Global Market Share %, HQ, Ticker, Contact, Website)
Table 8.8: Mobinil Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.9: Vodacom Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.10: Etisalat Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.11: Glo Mobile Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.12: Company Overview 2012 (Total Revenue, African Market Share %, HQ, Contact,
Website)
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12. Contents
Table 8.13: Airtel Africa Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.14: Airtel Africa Regional Operation 2013
Table 8.15: Safaricom Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.16: Tigo Company Overview 2012 (Total Revenue, African Market Share %, HQ, Contact,
Website)
Table 8.17: Djezzy Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.18: Maroc Telecom Company Overview 2012 (Total Revenue, African Market Share %,
HQ, Contact, Website)
Table 8.19: Zain Company Overview 2012 (Total Revenue, African Market Share %, HQ, Contact,
Website)
Table 8.20: Mobilis Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.21: Cell-C Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.22: Nedjma Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.23: Nedjma’s Strategy 2013
Table 8.24: Unitel Angola Company Overview 2012 (Total Revenue, African Market Share %, HQ,
Contact, Website)
Table 8.25: Inwi Company Overview 2012 (Total Revenue, African Market Share %, HQ, Contact,
Website)
Table 8.26: Other Leading Companies in the African Mobile Market 2013
List of Figures
Figure 2.1 African Market Structure Overview
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13. Contents
Companies Mentioned
3C Telecommunications
Africell
Airtel
Airtel Africa
Airtel Kenya
Airtel Seychelles Ltd
Al Madar
Alcatel-Lucent
Al-Thuraya
Areeba
Atlantic
Azur
Bbcom
Be Mobile
Benson Informatics
Bharti Airtel
Botswana Mascom
Cable and Wireless (Seychelles) Ltd
Canar
Cell C
Cellcom
CellSAF
Celtel
Chinguitel
Comium
Commercial Bank of Africa
Comores Telecom
Comoro Gulf Holding
CST
CV Movel
Djezzy
Du
Econet
Econet Ezi-Cel
Egotel
Emtel
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14. Contents
Equateur Telecom Congo
Eritel
Essar
Ethio Telecom
ETHMTN
Etisalat
Etisalat Misr
Evatis
Excellentcom
Expresso Telecom
Gamcell
Gemtel
Geni holding
G-Expresso
Ghana Telecom
Glo Gateway
Glo Mobile
Global Telecom
Globalcom (Glo Mobile)
G-Mobile
Golis Telecom Somalia
GreenN
GreenN
Guinetel
Haatif Telecom
Hello Mobile
Hormuud Telecom
Huawei
IAM
Intercell
Investcom
Inwi
Inwi
Koz
Lacell
Lanun Securitas SA
Leo
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15. Contents
Libercom
Libertis
Libyana
Life
Lonestar Cell
Maroc Telecom
MASCOM
MATTEL
mCel
Mcell
Medital
Millicom
Millicom (Tigo)
Mobile Café
Mobilis
Mobinil
Moov
Movicel Telecomunicações, S.A.
Movitel
MTC
Mtel
MTH Ghana
MTML
MTN Group
MTN Bissau
MTN Congo
Muauritel
Multilinks Telkom
MUNI
MyCell
Nationlink
Nedjma
Net*One
Nokia
Oger Telecoms South Africa
ONA
ONAMOB
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16. Contents
One Touch
Orange
Orange Business Services
Orange Moov
Orange RDC
Orange Uganda
Planor
Portugal Telecom,
Qcell
Red Bull Mobile
Rural Netco
Rwandatel
Safaricom
salam
Samsung
Sasatel
Seemahale Telecoms
SemaTel
Sierratel
SmileCom
Somafone
Somtel
Sonangol
Sonitel
Sotelgui
Sotelma Malitel
Starcomms
Sudani
Supercell
Surfline Communications Ltd.
Telcom Mobile
Telecel
Telecel Centrafrique
Telecel Faso
Telecom Egypt
Telkom
Telkom Kenya
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17. Contents
Telkom Mobile
Telmob
Temlma Mobile
Tempo
Tigo
T-MAIS
TNM
Togocel
TTCL Mobile
Tunisiana
Tunisie Telecom
U-Com
Unitel Angola
Unitel S.A.
UT Mobile
Vimpelcom
Virgin Mobile
Visafone
Vivacell
Vivendi
Vodacom
Vodacom Lesotho
Vodafone
Vodafone Egypt
Vodafone Global Enterprise (VGE)
Warid
Wataniya Telecom
Yu
Zain
Zain Africa BV
ZAMTEL
Zoom
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18. Contents
Organisations Mentioned
Communications Commission of Kenya (CCK)
Egyptian Ministry of Communications and Information Technology (ICT)
Kenya ICT Board
Ministry of Education (Angola)
Regulatory Authority for Post and Telecommunications (ARPT)
The Independent Communications Authority of South Africa (ICASA)
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19. The African Mobile Telecom
Market 2013-2023
4.5.3 Central African Mobile Subscription Forecasts by Device Type
2013-2023
Below in Table 4.25 are the forecasted mobile subscriptions for Central Africa by device type from
2013-2023
Table 4.25: Central African Mobile Subscriber Forecasts by Device Type 20132023 (Millions, AGR %, CAGR %)
2013
Smartphones
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
10.1
15.4
20.0
26.2
32.6
38.3
44.4
50.0
55.7
60.0
64.7
52.5
29.9
31.0
24.4
17.5
15.9
12.6
11.4
7.7
7.8
AGR %
CAGR %
2013-18
CAGR %
2018-23
30.6
CAGR %
2013-23
Feature
Phones
20.4
48.1
45.6
44.1
40.1
35.7
31.0
25.6
19.7
14.2
8.9
3.1
-5.2
AGR %
-3.3
-9.1
-11
-13.2
-17.4
-23.1
-27.9
-37.3
-65.2
CAGR %
2013-18
CAGR %
2018-23
-8.4
CAGR %
2013-23
Tablets/
MIDs
-36.9
-24
1.7
3.2
4.8
6.6
9.3
12.2
15.4
19.7
24.5
29.5
34.9
88.2
AGR %
50.0
37.5
40.9
31.2
26.2
27.9
24.4
20.4
18.3
CAGR %
2013-18
CAGR %
2018-23
48.3
CAGR %
2013-23
Regional Total
11.1
23.4
35.3
59.9
AGR %
64.2
68.9
72.9
77.7
81.6
85.4
89.3
94.4
98.4
102.6
7.2
7.3
5.8
6.6
5.0
4.7
4.6
5.7
4.2
4.3
CAGR %
2013-18
CAGR %
2013-23
6.4
CAGR %
2018-23
4.7
5.5
Source: visiongain, 2013
www.visiongain.com
Page 61

20. The African Mobile Telecom
Market 2013-2023
Chart 4.79: Kenyan mPayment Revenue Forecast 2013-2023 ($ Billion, AGR %)
Source: visiongain, 2013
Table 4.80: Kenyan mPayment Revenue Forecast 2013-2023 ($ Billion, AGR %,
CAGR %, Cumulative)
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Revenue
($ bn)
0.35
0.48
0.9
1.08
1.36
1.66
1.88
2.25
2.6
2.92
3.14
AGR (%)
-
35.6
86.1
20.2
26.2
22.2
13.3
19.7
15.6
12.3
7.5
Cumulative
CAGR (%)
2013-18
CAGR (%)
2013-23
18.6
58.9
CAGR (%)
2018-23
22.8
36.2
Source: visiongain, 2013
www.visiongain.com
Page 102

21. The African Mobile Telecom
Market 2013-2023
7. Expert Opinion
____
7.1 MTN Group
We interviewed MTN Group of South Africa in November 2013 and we thank them for their
contribution to our market study. MTN Group is the leading mobile telecoms provider in Africa as
reflected in the leading companies section.
7.1.1 Which Factors are Driving the African Mobile Market?
Visiongain: What is driving the current African mobile market?
MTN Group: Over a decade ago, the traditional voice services was the driver, today however, the
needs of customers have shifted to broader digital offerings.
Our business going forward is about digital services. We have to become very good at developing
and rolling out data services or services that drive data traffic.
Hence the need for MTN to refresh its vision and mission and refine its strategic objectives.
The new vision “to lead the delivery of a bold new digital world to our customers” and the mission
“to make our customers’ lives a whole lot brighter” reflect our future ambitions – what we want to
become and how we want to engage with our customers.
We see the Digital World as universal access to digital products which change the way we live our
lives for the better.
At the core of this is smartphone technology, social media, advertising, e-Commerce, Cloud
services and Content delivery.
7.1.2 What Factors are Restraining the African Mobile Market?
Visiongain: What is restraining the current African mobile market?
MTN Group: Competition and regulatory pressure, significant capital investment requirements and
the growth of OTT players – internet-based alternatives to traditional telephony services.
www.visiongain.com
Page 117

22. The African Mobile Telecom
Market 2013-2023
8.2 MTN Company Overview
Table 8.3: MTN Group Company Overview 2012 (Total Revenue, African Market
Share %, HQ, Contact, Website)
Total company revenue $bn
African market share %
Headquarters
IR Contact
Website
2012
$14.9bn
5.5%
ROODEPOORT, South Africa
investor_relations@mtn.co.za
www.mtn.com
Source: visiongain, 2013
MTN Group is a South Africa-based multinational mobile telecommunications company, operating
in many African, European and Middle Eastern countries. MTN's competition in South Africa
includes Vodacom, Cell C, Virgin Mobile and 8ta.
8.2.1 South African Regulatory Changes Crippling Mobile Market?
In Q4 2013 shares of South African mobile operators Vodacom Group and MTN Group fell sharply
after the telecoms regulator, The Independent Communications Authority of South Africa (ICASA),
said it planned to cut by 75% the fees they can charge rivals to use their network. The South
African government is facing elections next year, and is trying to reduce call costs that are above
the average on the continent.
The Independent Communications Authority of South Africa (ICASA) said on Friday after the
market closed that it planned to cut so-called mobile termination rates (MTR) to 10 South African
cents by 2016, from 40 cents now. The fixed-line termination rate - the amount mobile phone
companies pay for calls to landlines - will remain unchanged.
.
8.2.2 MTN Group Regional African Operations
See Table 8.4 below for a detailed summary of the MTN Group’s regional African Operations.
www.visiongain.com
Page 123