Vistaprint Micro Business Study

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Micro businesses are a subsection of the small business space with 1-10 employees. This study offers some insight into how these customers market their business. 1,110 Vistaprint micro businesses were polled for this study. For a full list of the questions used in the survey, please visit: http://bit.ly/a9wX1A

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*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season. We examined time, money, methods and expectations of their efforts, as well as campaign specific questions. The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span. While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey. Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes. The majority have an annual marketing spend of $500 and on average less than 60 customers

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