Heart Me is a personal project developed between 2012 and 2013. It's about the concept for a new product based on the following problem: medical tools are very useful but the patients dislike to use them because their design gives a feeling of shame. The idea was: a fashionable bracelet able to check the heart and, as it's connected in real time with a smartphone, to alert in case of anomalies. I studied the naming, the corporate identity and the strategy for the communication. I built a road map to launch the product and i designed the mobile app. With the partnership of an engineer we've built a prototype too.