1. Lean(er) Search Engine Marketing
• Customer (not product centric) Centric
Keyword Targeting
• Streamlined Display Advertising
• Increased Landing Page Relevance
• Lower Costs Per Click
• Higher Click Through Rates
• Customer Conversion Optimisation

2. Traffic: Keyword Targeting
tyres online - 1,000
tyre repair - 1,000
highway tyres - 1,000
motorcycle tyres -
1,000
all terrain tyres - 720
mud tyres - 590
tyres for sale - 590
tyre deals - 320
online tyres - 320
tyres geelong - 390
car tyres melbourne -
260

3. Traffic: Keyword Targeting
Plan
1. Significant drop in costs per click
2. Significant increase in keyword quality score
3. Significant increase in PPC rankings
4. Supports the "think-click" process
5. Expected increase in click through rates
6. New website structure effects in organic Ranking

4. Traffic: Display Advertising

5. Customer Experience:
Conversions

6. Remarketing

7. Unique Selling Proposition